Blog Entry

LeBron calls himself 'King James' in texts?

Posted on: June 10, 2011 8:29 pm
Edited on: June 10, 2011 9:27 pm
LeBron James reportedly refers to himself as "King James" when he text messages his fellow NBA players. Posted by Ben Golliver. lebron-james

Miami Heat All-Star forward LeBron James said this week that he's used to having his every move and word scrutinized. Whenever he sends a somewhat meaningful tweet, as he did before Game 5, he answers question after question about it.

Here's a new level of access to his personal life.

The Washington Post reports that an NBA player claims James refers to himself as "King James" when he sends text messages.
For example, a player recently told me LeBron had contacted him about possibly joining forces in the offseason, though he was cryptic about where he actually might play. The text began: “Yo, this is King James.”

“I was like, ‘Give me a break. You’re going to call yourself that?’" the player said, on condition that his name not be used.

“Do you think Michael Jordan texts people by starting with, ‘Yo, this is His Airness.’ Come on, get over yourself.”

This report makes it sound like James inhabits a Neverland Ranch bubble, where his persona is the entire universe. 

The player makes an interesting contrast between James and Jordan. James had national success at a much younger age than Jordan, and the system that surrounds young high school stars was much more sophisticated (not to mention loaded with cash) when he came up through the ranks than it was when Jordan burst onto the scene in the early 1980s.

As extraordinary as Jordan was as a high school senior and as a freshman at UNC, he wasn't driving a Hummer, getting thousands of dollars of free throwback jerseys and having his high school games televised on ESPN. 

Throughout his career, Jordan could be "His Airness," but he also maintained a more personable "M.J." identity too. The guy who liked to play cards with his buddies, party late and gamble on golf. He was possibly the most famous person in the world, but fans could conceive of him as a human with "regular guy" interests.

No such luck with James. He's in his own planet, much closer to Michael Jackson -- the grown up child star -- than Jordan. The bad news for James? He's missing out on the rest of the world. The good news? He gets to be the King of his castle.


Since: Jun 11, 2011
Posted on: June 11, 2011 10:51 am

LeBron calls himself 'King James' in texts?

A king is a leader first and foremost. Lebron is a follower. This guy chokes in the moment and if you look back at past playoff series you can see that. 

Since: Mar 1, 2009
Posted on: June 11, 2011 8:16 am

LeBron calls himself 'King James' in texts?

Don't see a problem.  James is likely poking fun at himself.  He's a great basketball player, and it will remain to be seen whether or not he will be remembered as one of the greats in history.  So far, he's got a long way to go, but he's clearly one of the favorites in this generation of basketball players.  His first year with the Heat, he went to the NBA Finals.  Not bad.  Why compare James with Jordan?  There really isn't a comparison yet except perhaps as a "brand."  Jordan was the greatest ever...or certainly a leading contender amongst the very elite athletes in history.  Young James has a long way to go to even be compared with Kobe or...Jason Kidd.  I think he's a pretty good young man considering his age and his rapid fame.

Since: Sep 6, 2009
Posted on: June 11, 2011 4:37 am

LeBron calls himself 'King James' in texts?

So what if he calls himself "King James". Everyone associated with the NBA knows him as "King James", so why is it a big deal that he uses the name.

Since: Feb 13, 2010
Posted on: June 11, 2011 12:25 am

LeBron calls himself 'King James' in texts?

People may perceive Jordan as a regular fun loving guy but in reality he is as much a self-centered ego maniac as James.  Ever hear a story about James punching a teammate in the face in practice?  Jordan did it, likely twice.  They both love themselves but Jordan has a level of competitiveness James will never match.


Since: May 5, 2011
Posted on: June 10, 2011 8:55 pm

LeBron calls himself 'King James' in texts?

James is on his own planet alright - it's called Uranus.  He does resemble the Burger King mascot with the huge head. 

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