Blog Entry

KFC offers Dwyane Wade a job during NBA lockout

Posted on: July 11, 2011 2:08 pm
Edited on: July 11, 2011 2:19 pm
Kentucky Fried Chicken has reportedly offered Miami Heat All-Star guard Dwyane Wade a job during the NBA lockout. Posted by Ben Golliver. dwyane-wade

Back on June 30, when the NBA Lockout went from dreaded future event to reality, Miami Heat All-Star guard Dwyane Wade posted some messages on Twitter that he thought were pretty clever.

"Any1 hiring?," Wade asked his 1.4 million followers. "My strengths: work well with others..My weakness: I sometime get fatigue... I'm available for all bar and bat mitzvah and weddings..but my specialty is balloon animals." notes that Kentucky Fried Chicken, the fast food chain, replied to Wade's open Twitter question with a formal letter dated July 11 and signed by John Cywinski, General Manager. The letter notes that Wade was an employee of the company prior to joining the NBA and offers to donate $250,000 to charity if he agrees to work for the company during the lockout.

Here's an excerpt of the letter.
Dear Dwyane Wade,

We couldn't help but notice your recent tweet about looking for a new line of work in light of the lockout. We're always looking for folks with precisely your qualifications -- initiative, teamwork and the ability to make buckets in a hurry.

We've always been proud to call you a former KFC employee and, it goes without saying we'd love to have you back on our team dishing out the World's Best Chicken, like you dish out assists on the court.

Our offer: Come serve as an honorary captain at a local KFC drive-thru window. And, while we can't match your most recent salary, we'll honor your KFC service by making a donation in your name to Colonel's Scholars, a charity providing young people with much needed college scholarships, if you accept. How's that for a slam dunk?
Those references to basketball were worked into the letter so smoothly, like Wade finishing a fast break.

Blatant publicity stunt or not, Wade pretty much has to do this now. The joke is on him and the charity stuff only makes it that much harder to refuse. The Players Association should find a way to turn this into a "We're still giving back!" marketing campaign and then everyone wins.
Since: Sep 20, 2008
Posted on: July 12, 2011 10:57 am
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Since: Jun 25, 2009
Posted on: July 12, 2011 9:55 am

KFC offers Dwyane Wade a job during NBA lockout

I think this really sells people short.  You'd have to be a complete moron to consider Wade "a villian" if he decides against it.  I think most people, even most dumb people, recognize that the majority of these guys give millions to charities, have full lives, and have valid reasons for not wanting to take part.  They put him on the spot?  Eh.  They made a brilliant public relations move, had fun with it, and people will remember the offer whether or not Wade decides to do it.  That said, if I were Wade's agent or business manager, I'd have him do it.  Great PR for Wade - this donation becomes extremely well publicized - and could easily lead to a much larger endorsement deal.  Where's the downside here?

I wouldn't call Dwyane Wade a villain if he turns them down, but that being said I would call it a stupid move.  An even better public relations move would be to match KFC's donation with 250 grand of his own,  that would get some attention for sure.   But I think you're going to far when you say "the majority of these guys give millions to charities".... that's not even close to true.   A majority would mean at least 51 percent and "millions" would have to be at least 2 million dollars per year.   I'd bet my wages and go double or nothing every year the rest of my life that 51 percent of athletes don't donate a minimum of 2 million dollars a piece to charity.  And I would still make that bet if you said 51 percent of superstar athletes donate 2 million dollars per year or more.... no chance in hell that happens.  The whole "rich people write donations off" thing people believe is true means nothing.  Anybody that's been in business or understands accounting, taxes, donations, etc realizes that doesn't mean half as much as people think it does.   A donation like this would cost an athlete a whole lot more then any tax savings would benefit them..... I would bet the athletes that donate zero dollars is a larger number then athletes that donate 2 million dollars. 

The funny thing is Lebron James is one athlete that does donate in a huge way yet aside from people in Miami is probably the most hated athlete in sports right now.  "The Decision" put a lot of money into a very important cause, he didn't keep a penny of it yet haters saw it a completely different way.  Even funnier is all Wade has to do is agree to work at KFC for a shift and most will call him a hero.....  that's odd, isn't it ? 

Since: Mar 2, 2008
Posted on: July 12, 2011 12:30 am

KFC offers Dwyane Wade a job during NBA lockout

Look.  If KFC wants him back so bady they should just make a trade once the lockout is over.  That way he can get his money, KFC can get their employee back for that contract, then he can make the KFC celebrity promos.  Sure it will be awkward seeing him wearing comverse shoes/products in a drive-through setting, but then KFC would be buying commitment with the trade.

Since: Jul 3, 2007
Posted on: July 12, 2011 12:07 am

KFC offers Dwyane Wade a job during NBA lockout

This is actually pretty cute. I'm normally a cynic, and the puns made me weary after a bit, but this actually seems to be in good fun.

Since: Oct 7, 2008
Posted on: July 11, 2011 11:01 pm

KFC offers Dwyane Wade a job during NBA lockout

didn't Kleenex offer the Big 3 a huge endorsement? Wade, Lebron and Bosh are probably busy working with them still.

Since: Apr 6, 2007
Posted on: July 11, 2011 10:36 pm

KFC offers Dwyane Wade a job during NBA lockout

Cyncism has it's place, and all, and I agree it's totally self-serving on KFC's part...but who does this really hurt in the end if he goes through with it?  I mean, it's good PR for Wade, as well, and if some money's going to kids that need it, well why not?.
Its not that someone is or isn't hurt in the end.  It would just be nice if someone actually understood what being charitable means....not getting anything tangible in return.  This is being charitable so we can talk about how charitable we are, not to mention the fact that by giving to their own charity they control where the money goes and make sure that someone's uncle gets a generous salary for running the thing in addition to "helping kids" 

Since: Sep 19, 2007
Posted on: July 11, 2011 10:10 pm

KFC offers Dwyane Wade a job during NBA lockout

Trying to trick him into bringing his uniform back.

Since: Jan 13, 2009
Posted on: July 11, 2011 9:00 pm

KFC offers Dwyane Wade a job during NBA lockout

i think a lot of people would fill up a lot of arenas if LeDung, Lil dWayne and Mrs Bosh took thier preseason circus on the road during the lockout--they could promise each city one, two, five seven...championships during the Q & A session and hold a 50/50 raffle to defray costs.  Then right before the end--they could cry about a question that was too hard (dwayne), simply disappear (that be you mrs bosh) or just plain LeChoke and then blame everybody else and get outta town fast to live life they way they want to live it.

Since: Nov 12, 2006
Posted on: July 11, 2011 8:18 pm

KFC offers Dwyane Wade a job during NBA lockout

Yeah, I checked.  The Wade's World Foundation raises and donates a lot more money than this gimmick.  Pretty sure Wade's safe from being considered "a villain" by all but the lowest bottom-feeders of society.

Since: May 23, 2010
Posted on: July 11, 2011 8:18 pm

KFC offers Dwyane Wade a job during NBA lockout

How bout  D.wade works an 8 hour shift and has to realize that at 8.00 an hour he's taking home 64.00. Wait thats before taxes are taken out.  To boot he'd have to realize he's making 20+million annually and is on strike, locked out whatever.

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