By Matt Moore
The Eductors series of commercials last year were pretty inventive for Nike. Solid concept, well executed, and a smart selection of athletes. They're back this year even if the NBA isn't. The new series has the same style, a nice rhythm, more of the same theme, and the added benefit of a hilarious Blake Griffin spot. Take a look:
I now want to shout "I love detention!" whenever Griffin jams it. Additionally, the drama school angle with Rondo is nice, particularly with the bow afterwards. And the whole "regulators" riff is pretty sweet, too, what with the combination of scholastic and paramilitary themes. Gets you excited enough to want the NBA season to start. But that's not going to happen until late Octo... oh, right.
Anyway, awesome commercial.