Blog Entry

Nets change name to... Brooklyn Nets

Posted on: September 26, 2011 10:51 am
By Matt Moore

The New Jersey Nets held a press conference Monday to announce the official name of the Nets when they move to Brooklyn. And the winner is... the Brooklyn Nets. 


There had been rampant speculation about a possible name change for the team upon its relocation to the new Barclays Center in 2012. My personal favorite was the Brooklyn Hipsters, but that was a longshot. The name is a loaded issue. On the one hand, the Nets have a lot of history, dating back to the ABA. More importantly, sadly, rebranding is really expensive. In the midst of what many expect to be a lengthy lockout that could sacrifice the entire season, spending the money to rebrand everything from banners and jerseys to merchandise and letterhead probably isn't feasible in a dead income year. 

On the other hand, the name is the Nets. It's unoriginal, lacks any real identity, and seems like something an office full of unimaginative people would come up with.

But for Prokrhorov, Ratner, Jay-Z et al, the important part of the name is the "Brooklyn" part. That's the key to their success, the untold riches headed their way, a real shot to compete with the Knicks for the New York market, however unlikely that may be.

To slip off on a tangent here, it's remarkable that no one's batting an eye at the move for the Nets. Yes, the arena is only a short trip away. But there are kids in Jersey who won't be able to attend those games and will be, in essence, losing their team. Now it's only a small number of people, and that's why no one really cares. But we're a country that celebrates individualism, that fights to protect individualism, and in general, we get a little squeamish about utilitarianism. However, that's the opposite in this case. We don't care if the Nets move, or the Hornets are contracted, or the Kings slip town because we care about the most people. Just an interesting little offset.

Anyway, yeah, the Nets. Let's hear your thoughts on the "name change" in the comments.  

Since: Jul 28, 2008
Posted on: September 27, 2011 8:43 am

Nets change name to... Brooklyn Nets

Lots of complaints about the names Jazz and Grizzlies for not fitting after they moved cities, and yet I never see anyone complain about the name Lakers.  Made sense when they were in Minnesota... but as far as I know, LA is not famous for their Lakes.

Since: Sep 26, 2011
Posted on: September 27, 2011 4:09 am
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Since: Dec 16, 2010
Posted on: September 27, 2011 1:27 am

Nets change name to... Brooklyn Nets

As a life long Nets fan Im happy they are keeping the name but sad they are going to Brooklyn. Newark has a new, nice stadium and is easier to get to from NJ and even Manhatten (its like a 10 min train ride right to the stadium). I dont understand the move, they are leaving 1 ghetto for another much worse ghetto. They are anlinating their entire fan base from NJ and trying to get an entire new fan base that already supports the knicks. 

Since: Sep 25, 2010
Posted on: September 27, 2011 12:43 am

Nets change name to... Brooklyn Nets

When we have the NBA absurdity of the Jazz (originally of New Orleans) playing in Utah, while the Hornets (orignally of Charlotte) playing in New Orleans, and the Bobcats and Grizzlies playing in North Carolina and Tennesee (how many Bobcats and Grizzlies are routinely spotted on the downtown streets of Charlotte and Memphis on a given day,..just wondering), NOBODY should be saying anything about the name of the Nets.

And more importantly,than keeping name, it is seriously long overdue that we go back to our unique snazzy, asymentrical jerseys of our ABA championship days - with the white stars against the blue background down just ONE side, and the bright red numbers and names ! C'mon- those are one of the most unique ensembles in NBA history.  We need to do everything we can to spice things up and gnerate some buzz - time to drop those dull things we have been wearing for the past decade and 'bring back the stars' (hey, that would be a great marketing slogan). At the same time, those jerseys would provide a link to what passes as our franchise  Glory Days.

Since: Dec 7, 2006
Posted on: September 26, 2011 4:31 pm

Nets change name to... Brooklyn Nets

Exactly SL, why not the Nets.  I am actually happy they are keeping the name because it is a perfect name for a basketball team.  They have gone by the name for years and played in the state of NY with the name before.  It is not like the Grizzlies whose name was perfect for Vancover but does not make sense in Memphis or the Jazz, whose name fit in New Orleans but really has nothing to do with Utah.  I have no problem with the name. Hopefully a new arena, new location will make this team competitive and a place people will want to play.  I think moving them to Brooklyn, which is part of NYC, will make them more marketable and give them a competition with the Knicks like the Mets and Yankees have.  But because they are in Jersey now, they do not have that competition.  I am a Knicks fan, but now I know that we will have to try much harder to bring in free agents because we won't be able to use "we're NY, come to the Knicks" advantage any longer because now the Nets will be in NY too.

Since: May 5, 2007
Posted on: September 26, 2011 2:38 pm

Nets change name to... Brooklyn Nets

I'm fine with them keeping the Nets.  I mean it's not like many teams in the league have such awe inspiring clever names.  I mean it's not the NHL where I have to look up what Blue Jacket is and figure out what type of Predator Nashville is talking about.  The NBA likes keeping team names the same (ask the Lakers and Jazz)  Maybe they should call themselves the Netropolitans?  Anybody?  I didn't think so......Laughing

Since: Dec 31, 2010
Posted on: September 26, 2011 12:59 pm

Nets change name to... Brooklyn Nets

There will never be another NBA season so nobody should care about the Nets or any of the "Real Teams" you journalist idiots only talk about. Keep paying the top stars dollars Europe. Hope the NBA gets what it deserves.

Since: Aug 11, 2008
Posted on: September 26, 2011 12:39 pm

Nets change name to... Brooklyn Nets

Why not the Nets?

Since: Sep 5, 2006
Posted on: September 26, 2011 11:45 am

Nets change name to... Brooklyn Nets



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