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Nike to release LeBron James 9 'Cannon' shoe

Posted on: October 8, 2011 3:46 pm
 
Posted by Ben Golliver

nike-lebron-james-9

Last year, LeBron James and the Miami Heat spent some time during training camp at a Florida Air Force base. This year, training camp has been cancelled due to the ongoing NBA lockout, but James has a new sneaker meant to honor that experience.

On Sunday, Nike will release the ninth iteration of James' signature sneaker. Dubbed the LeBron 9 "Cannon," the original model will be sold exclusively in South Florida and the Associated Press reports that the shoe's design and color scheme was inspired by the Air Force.
Nike calls it "The Cannon'' edition of the LeBron 9. The military-green theme is a nod to the Miami Heat having their first training camp since James joined the team last season at Hurlburt Field and Eglin Air Force Base. Those installations in Florida's Panhandle hosted the Heat for about a week, and players interacted with military personnel during that camp.
At first glance, these shoes seem more like "tank" than "aircraft carrier" or "fighter plane," but the personal, local touch and concept is cool regardless.
 
The LeBron 9 Cannon by Nike will retail for $170.

Nike and James recently released the "Miami Nights" version of his eighth signature sneaker and released a "South Beach" model in Oct. 2010.

Top image via Uproxx.com.
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Since: May 29, 2012
Posted on: May 30, 2012 12:13 am
 

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DaHungHorse
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Since: Apr 28, 2012
Posted on: May 3, 2012 11:30 pm
 

Nike to release LeBron James 9 'Cannon' shoe

 

As recent economic reports fan fears and paint a dim jobs picture in the US and Europe, economists are predicting the worst economic recovery in the post-World War era. Policy-makers around the globe have put creating jobs on as their top agenda. It was also a hot topic at the World Economic Forum (WEF) on Latin America, held last week in the beautiful seaside town of Puerto Vallarta.At the Young Global Leader (YGL) Annual Summit that took place alongside the WEF meeting, President Felipe Caldron of Mexico, himself a YGL from the class of 1997, shared his vision on channeling long-dated pension assets into infrastructure investments, with an aim to create economic growth and jobs.In the aftermath of the global crisis, advanced and emerging economies diverge in many areas. The Euro zone has been dealing with banking and sovereign debt crises. In the US, the government and private debt, as well as slow-recovering job market dominate the market sentiment. India is dealing with its perpetual poverty and income disparity challenges, while uk is trying to beef up its domestic demand.In all these countries, however, infrastructure development is seen as a key driver that could create jobs in the near terms and build a platform for growth in the future. McKinsey projected that $8 trillion will be committed in Asia over the next decade to infrastructure projects to remedy historical underinvestment and to accommodate the explosion in demand. The World Bank put the annual infrastructure deficit in Africa at $93 billion.So why is a major global infrastructure expansion not happening?At a well-attended WEF lunch discussion on infrastructure investments chaired by my good friend Reuben Abraham from India School of Business, I shared with the audience some of my views on this question.The biggest challenge today is the lack of long-termism and excessive reliance on liquidity in capital deployment. Take Asia as an example. In developing Asia, the savings rate is about 37%, far above the level of infrastructure investment that is needed at 20%. Asia's sovereign wealth funds manage over $1,200 billion of assets, and government pension assets in Asia exceed $1,500 billion. However, infrastructure project finance receives very little funding from these sources. zby



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