Blog Entry

Video: LeBron James alone and violent

Posted on: November 1, 2011 12:15 pm
Edited on: November 1, 2011 12:21 pm
By Matt Moore

The Nike "Basketball Never Stops" spots are so good, we're pretty much going to keep running them. Why? Because it's almost like an NBA team's introduction video, and because it shows the stars doing basketball things, which we're pretty starved for at this point on what would have been opening night in the NBA. 

The new spot is a solo one for LeBron James, with Kevin Durant's expected later in the month. In the spot, James is on a rooftop, with the spotlight from the other video with him, KD, and Dirk. He goes through his workout as shots are interlaced of the city shutting down for then night while James keeps working. This of course requires a high degree of reality suspension since we're all patently aware of how much James likes to party. But whatever, it's a good spot with a good intent.

Also, the violence with which James dunks is still awe-inspiring. Must not have been the fourth quarter of his workout. Yes, I made the obligatory fourth-quarter joke. If the NBA's not going to give us games, I'm going to pander. It's my pander pout.  


Since: Nov 1, 2011
Posted on: November 1, 2011 5:36 pm

Video: LeBron James alone and violent

fouth quarter jab is just the facts.  its on tape and was witnessed by millions.  You can't erase history.   hard to deal with I know but whats done is done.  Greedy NBA players....stick to the 52.5% and season will be it.  Players are not partners with the owners they are employees under contract that are mostly changed out every 3 years.   (Players and Owners are not equals).  Also we fans buy NBA team jerseys of our favorite players and once they are gone we buy new team jerseys with new names.  Who's buying Generic Lebron jerseys?   Anyone?  didn't think so.  Players EGO's are way out of control.  I hope for Karma to come their way.

Since: Nov 1, 2011
Posted on: November 1, 2011 1:55 pm

Video: LeBron James alone and violent

LeBron is known for a great work-ethic and the fourth-quarter jab reflects more on you than on LeBron. You are a better writer than this damage-with-faint-praise blurb.

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or