By Matt Moore
The NBA, pursuant to the mighty victory it envisions over the players this week, and certain that if they apply enough pressure the union will crack, not only held its Twitterview Sunday night, but released a video. As USA Today obtained a copy of the formal proposal from the league in regards to the deal on the table, the NBA followed up with a YouTube video which reviews the relevant talking points of the proposal and paints the offer in a "this is a good thing, really!" light.
This actually did a much better job than the Twitterview did in explaining the league's position and pointing out relevant elements. It's not going to sway the players, but it continues the league's assault through the media on the union's presumptive rejection of the deal. The league's message it's trying to send is clear: if there's no season, it's not our fault, we gave a fair offer.