Posted by Royce Young
It shouldn't be a surprise that Nike has done an excellent job in basketball marketing during a time where there's no basketball. But the "Basketball Never Stops" campaign has been excellent.
And Nike added to it with a city specific commercial featuring Kevin Durant in his hoop adopted hometown of Oklahoma City.
The campaign really fits Durant because he's embodied the "Basketball Never Stops" mentality during this lockout. He's played everywhere, with everyone in every game he could find. So him rolling out a ball on a blacktop at a gas station or retirement home is almost spot on. Basically, if you bounce it, he will come.
The patented KD free throw shimmy with the old guy was a pretty good touch, but the best part about the commercial is the van. You might be wondering what the deal is with that giant conversion van. That's actually KD's main ride. Which is so very Kevin Durant.