Blog Entry

NBA jersey sales down 38 percent

Posted on: November 27, 2011 2:41 pm
Edited on: November 28, 2011 12:36 pm
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Posted by Royce Young

No games, no money. It's a pretty simple formula. So it shouldn't come as any surprise that with the NBA out of business for the past couple months, merchandise and jersey sales slipped pretty substantially. Via the New York Post:

NBA threads, like the Miami Heat’s LeBron James’ — last season’s highest-selling jersey — are down 38 percent.

Most online retailers are offering 15 percent to 20 percent discounts, in addition to peddling old-school or throwback jerseys at half-price to entice visitors.

“Expect FootLocker, Champs and others to follow suit,” said an insider. “It has nothing to do with the holiday, either. Retailers understand that after the lockout, the price tag must be cut.”

Total NBA product sales last season were close to $3 billion. With the lockout, analysts expect this year’s sales number to be closer to $1 billion, citing sneakers as the sport’s lone bright spot.

Adidas, who is the league's official jersey merchandiser, had something like $350 million in sales last season.

Faced with the potential to lose pretty much all of that if a season were lost, you can bet that they're happy it's just 38 percent at this point. Sales are way down, but it could be worse, I suppose.
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Category: NBA
Comments
mackchose
Since: Nov 28, 2011
Posted on: November 28, 2011 11:18 am
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Since: Oct 6, 2010
Posted on: November 28, 2011 10:11 am
 

NBA jersey sales down 38 percent

the good Lord has answered our prayers - a major pro sport having authenic jerseys under 80 bucks. yeah im heading off to buy some NBA merchandise and basketball cards are back!!!!!!!!!!!!!!!!!!!



Since: Oct 26, 2010
Posted on: November 27, 2011 10:50 pm
 

Money Train

when the season starts, chump fans will be paying obscene prices for jerseys, parking, tickets, food and beer---book it.  They can't get enough of their heroes on the court.


bluegray213
Since: Dec 21, 2007
Posted on: November 27, 2011 9:19 pm
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Since: Jan 8, 2008
Posted on: November 27, 2011 7:43 pm
 

NBA jersey sales down 38 percent

Bigger news the NBA has not had any revenue from games this season. downs 100 millions of $$$. Stupid article!!!




Since: Apr 15, 2008
Posted on: November 27, 2011 2:43 pm
 

NBA jersey sales down 38 percent

In other news, it will snow this winter.


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