Blog Entry

NBA discusses League Pass pricing

Posted on: December 15, 2011 3:42 pm
Edited on: December 15, 2011 4:05 pm
 
By Matt Moore

When the NBA announced its agreement with the players to end the 2011 five-month lockout, talk turned immediately to where things were going forward. How would a 66-game schedule affect teams and players? What about free agency? And hey, when can I order League Pass? The league's television distribution package for out-of-market locally televised games is a staple for hardcore fans and those living in cities away from their teams' broadcasts. 

The league waited quite a while to release the package with many speculating that there would be a significant price drop based on the loss of 16 games per-team due to the lockout-shortened schedule. Instead, earlier this week, the NBA finally launched its website for the 2011-2012 season with a price of $169 for the full television package. 

Outrage.

Anger.

Cats and dogs, living together, mass hysteria.

But there's more to the package this year than meets the eye, and it's on account of where technology has progressed to in terms of sports media.  Christina Miller, Senior Vice President and General Manager of NBA Digital told CBSSports.com that the package's price was determined based off the decision to combine NBA's television package, along with League Pass Broadband which is available online, and League Pass mobile which streams on ... well, mobile devices. 

"The price this season is $169," Miller says. "Last year was $189, but this year the difference is we've created an all-inclusive package for $169. Any-time anywhere, on any screen, you can get the game on. Last year, mobile would have been a $50 standalone. That puts you at $239 vs. $169."

Miller said the decision to include the products together, while many fans may only use one of the options, was not made based on data indicating a trend in mobile users specifically of league pass, but market trends across NBA digital towards mobile users in particular. 

The $19 price tag represents 89 percent of the cost for 2010-2011, while the season has actually been cut to just 80 percent of the usual 82 games. However, there are mitigating factors like the increased percentage of nationally televised games still available outside of the package. The league is also extending the free period for those who want to judge whether to purchase the package, extending it from the usual week to two weeks.

But the big push here is clearly with regards to the mobile properties with the explosion of tablets and smartphones on the market. 

So if you're someone who travels often or is glued to your mobile phone or tablet, it's probably a great deal, provided you also watch games on your television. NBA League Pass Broadband streaming online will cost $29.95 a month for the discounted option of selecting 5 teams instead of getting all 30. 

There will continue to be questions as to why the league didn't do more to offer a give back after taking away 16 games per team in the lockout, but at least those who do use the service across the board on all three platforms will be given a discount.




Comments
Buffalo Bob
Since: Dec 11, 2011
Posted on: December 19, 2011 4:38 pm
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Since: Jul 1, 2010
Posted on: December 19, 2011 3:24 pm
 

NBA discusses League Pass pricing

Those bogus NBA / NBPA negotiations should have been broadcast live on NBA TV, then we would have been able to see first hand how Stern runs the league. Like Hitler ran Germany, Stern rules with an iron fist. He Fined Phil Jackson last year when he made a comment that the league owning the Hornets was a conflict of interest. Sure enough, we now know it was.



Since: Jan 7, 2009
Posted on: December 18, 2011 8:36 pm
 

NBA discusses League Pass pricing

Very little training camp and then bunch together 4 games a week, and that will equal terrible basketball for at least 2 months. So this year they are going to give you a break for watching the NBA. Not to worry though, next year they will make up for it. $169 this year will turn into $229 next year. Fir the NBA it's all about money, not product. They were so worried that the big market team was going to get Paul. But everybody was happy when he went to the Clippers. Just in case anybody doesn't know..........The LA Clippers ARE a big market team!



Since: Jul 30, 2007
Posted on: December 18, 2011 7:53 am
 

NBA discusses League Pass pricing

I only watch from my TV.  So, I'm going to have to pay more.

After what the NBA did to its customers with the lockout, they could have made league pass free for the year as a token of their regret for the inconvenience.  Or, drastically discounted it.

Instead, they keep the prices high despite the shortened season and bad faith they created with fans.  Mo money, mo money, mo money.



Since: Jan 24, 2011
Posted on: December 18, 2011 1:25 am
 

NBA discusses League Pass pricing

Horrendous quality.  They say "you get what you pay for" and THEY just don't know how corporate America works.

Disagree?  Tell me the resolution and think twice.



Since: Dec 17, 2011
Posted on: December 17, 2011 7:12 pm
 

NBA discusses League Pass pricing

Last seasons pricing for international package didnt include playoffs, was 80 extra,this year its all in. I cant complain at price for all you get.



Since: Dec 17, 2011
Posted on: December 17, 2011 7:06 pm
 

NBA discusses League Pass pricing

last seson the international package was just the regular season,with playoffs an extra 79.99 on top later. While i'd happily pay less i dont think what you get for the money is by any means poor.



Since: Dec 29, 2006
Posted on: December 16, 2011 3:02 pm
 

NBA discusses League Pass pricing



How come nobody talks about $175 for a friggin jersey? $9 for a beer. $10 for a sandwich. Greedy bastards. It's way out of hand. I work too hard for my money to just give it to them. And then we have to watch them fight over it like 1st graders. Kiss my butt NBA.

To pay $169 for television is ridiculous. And the NBA trys to rationalize it by telling you how much you're saving. (It SHOULD be $189?) Guess what NBA, I'm saving $169 by ignoring you.  Anyone that buys the NBA TV pkg either has too much money or no life. There is so much more to do than spend your time, effort and money on these spoiled crybabys.

Just go to a sports bar to watch a game if you must watch a game. STOP GIVING THEM YOUR MONEY!





Since: Mar 30, 2010
Posted on: December 16, 2011 1:42 pm
 

gouge the regular guy again.

C'mon all you simpletons. It's not like you really expected the NBA to suddenly respect the fans, did you? For crying out loud, you bought the league pass with the full knowledge that you needed to demonstrate to both sides that NOBODY counts more than you by NOT SUPPORTING A DISRESPECTFUL LEAGUE. Instead, you made your zombie moan sound, grunted out your credit card number, and then hit your knees to kiss their (fill in the blank). Quit complaining and consider this your personal contribution to stimulate the economy for the rest of America that have IQ's higher than yours which probably equal your sneaker size....


toodhook
Since: Dec 16, 2011
Posted on: December 16, 2011 9:57 am
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