Blog Entry

Adidas sponsorship keeping Howard from Chicago?

Posted on: December 26, 2011 12:36 pm
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Posted by Royce Young

There are a lot of things that go on in the NBA behind closed doors. A lot of things that happen for reasons fans and media don't understand, but simply because that's the way the business operates. Things like one-sided trades made only for money reasons. Things like why players pick certain cities to sign, things like why a player was waived or traded.

Which brings us to Dwight Howard. He's got a couple cities he's considering for his impending free agency next year or that he'd like to be traded to. Los Angeles (with the Lakers), New Jersey, Dallas or Orlando. But as many have asked, why not Chicago? Why aren't the Bulls, with MVP Derrick Rose and a solid pile of assets, in the running?

Could it just be the shoes? Via Yahoo Sports:

And as one high-ranking sneaker executive says, “Adidas simply cannot have its two signature players on the same team in the same market. … Derrick is the face of that market, owns that market, and Adidas can’t possibly have maximum bang for its buck with Dwight there.

“It serves Adidas no purpose. They need them as rivals in competing markets.”

Howard knows this, too. He has an Adidas renewal on deck in the next year, and Los Angeles and Brooklyn guarantee him maximum money.

I want to say that's ridiculous. I want to dismiss that. But that's real life. In the end, the NBA is a business and while all this talk from players about going somewhere where they can win championships sounds good, what rules the day is money and fame. At least for a lot of players. I don't doubt some players truly want that championship and the money and global notoriety come after (Kevin Durant, Blake Griffin and Rose come to mind), but things like sneaker deals do have a ton of influence.

Rose has a new Adidas contract coming soon which could make him the highest paid sneaker endorser ever. So it does make some sense that Adidas might push Howard to look places other than Chicago.

But think about this. It's crazy. Howard could team with Rose for a long period of time, giving the Bulls maybe the best 1-2 combo in basketball. And yet, potentially, some shoes are stopping that from happening.

That's the NBA for you.
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Comments

Since: Dec 31, 2011
Posted on: December 31, 2011 3:50 am
 

Adidas sponsorship keeping Howard from Chicago?

Wade wears brand Jordan...owned by Mj...Nike is nowhere on his shoe. Just an observation. However, Rose & Howard are the only significant players wearing addidas. Furthermore, Rose is the second highest selling shoe behind Kobe & addidas is about to ink him to a 250 million dollar shoe deal. Howard should go with Reebok and corner that market. As far as teams go, D12 needs to go to the Bulls if he really cares about winning.



Since: May 17, 2007
Posted on: December 27, 2011 7:50 pm
 

Adidas sponsorship keeping Howard from Chicago?

If true it is one more reason the people should rise up track down this Adidas fellow and throtle him.



Since: Oct 24, 2010
Posted on: December 27, 2011 7:18 am
 

Adidas sponsorship keeping Howard from Chicago?

Kobe..Call of Duty and Nike as a pupet. Nike is a shoe company and COD a game with violence. No more family deals just athletics and violence for him now.



Since: Oct 7, 2011
Posted on: December 26, 2011 11:34 pm
 

Adidas sponsorship keeping Howard from Chicago?

Dwight is as good as gone, if anyone acts surprised or pissed they shouldnt, its gonna happen. I think the only reason it hasnt yet is because Orlando is still weighing its options and is gonna make sure they get the most outta this oportunity. The fact that a shoe can play a role in where a player goes is rediculous!! Lets just say hypothetically Dwight was from Chicago and always dreamed of playing there, should he be penalized finacially from ADIDAS for wanting to go there? Especially after all the shoes these guys sell for these companies, not to mention the other apparell. I think if Dwight wants to go to the Bulls and cant get a max shoe deal then it is time to change shoes, you go where you want not where a shoe company wants!! If thats the case then I want NIKE, PUMA or somebody to send some stars back to my Cavs damnit!!!



Since: Jul 22, 2008
Posted on: December 26, 2011 10:26 pm
 

Adidas sponsorship keeping Howard from Chicago?


Ravens1113:  That may be so, but considering how LeBron left, and let nobody in on who was going to sign him until the last minute was bogus. He should have acted PROFESSIONAL and given his team (or in your terms, company) proper notice to prepare for his departure.
I agree 100%. It was a bush league departure, and a half-asz apology more than a year later was also unacceptable to that fan base.

Menchifus: @Okakura - The Pistons didn't have a single star player when they won the championship.  Unless you consider Billups, Prince, Hamilton or Ben Wallace a superstar.  They're barely all-stars. 
You're absolutely right about the '04 Pistons. Good call.



Since: Dec 26, 2011
Posted on: December 26, 2011 9:26 pm
 

Adidas sponsorship keeping Howard from Chicago?

"I don't doubt some players truly want that championship and the money and global notoriety come after (Kevin Durant, Blake Griffin and Rose come to mind), but things like sneaker deals do have a ton of influence."

Durant...yes.

D. Rose....yes.

Griffin....gotta stop you there. There are only two things that Blake has done since he has been in the league: dunk a lot and shill everything. The only person that ODs on self-promotion more than him is LeBron. You could have said Kobe Bryant and I would have agreed with you....can't remember the last time I saw Kobe in an ad that wasn't NBA "furnished" (and this is all coming from a lifelong Bulls honk).



Since: Sep 4, 2006
Posted on: December 26, 2011 7:54 pm
 

Adidas sponsorship keeping Howard from Chicago?

@Okakura - The Pistons didn't have a single star player when they won the championship.  Unless you consider Billups, Prince, Hamilton or Ben Wallace a superstar.  They're barely all-stars.



Since: Jan 7, 2010
Posted on: December 26, 2011 7:44 pm
 

Adidas sponsorship keeping Howard from Chicago?

Okakura,  
   That may be so, but considering how LeBron left, and let nobody in on who was going to sign him until the last minute was bogus. He should have acted PROFESSIONAL and given his team (or in your terms, company) proper notice to prepare for his departure. But no, he let all other team sign free agents, and left his team in the dark, unable to find any suitable free agents. People are mad at HOW he left and not that he left in the first place (outside of Cleveland that is). If Howard leaves, he is at least allowing Orlando the chance to get what they can in return for him, and to prepare for life without Superman. LeBron will always be a smug jerk, and it is for that reason I will no longer support him or defend his arrogance as a fan anymore.  



Since: Nov 22, 2011
Posted on: December 26, 2011 7:32 pm
 

Adidas sponsorship keeping Howard from Chicago?

dwight can only get the most nba contract money from orlando. to play for any other team he will have to take less.



Since: Nov 12, 2011
Posted on: December 26, 2011 7:03 pm
 

Adidas sponsorship keeping Howard from Chicago?

Love that. "One high ranking sneaker executive says...".  Wow, that's weak.  If it was that simple, then how can Lebron and DWade possibly coexist in Miami while both wearing Nike this season.

I'd like to see Howard in Chicago, but I've accepted that there must be some other reason.  I don't believe that he wants to be be "the man" wherever he goes; he's already got that in Orlando and has done little.  When you make that kind of money, it's likely something as simple as the weather or state income tax you have to pay in Illinois.

Royce, do me a favor.  Please just report on NBA stories rather than trying to create them...


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