Blog Entry

Adidas sponsorship keeping Howard from Chicago?

Posted on: December 26, 2011 12:36 pm
Posted by Royce Young

There are a lot of things that go on in the NBA behind closed doors. A lot of things that happen for reasons fans and media don't understand, but simply because that's the way the business operates. Things like one-sided trades made only for money reasons. Things like why players pick certain cities to sign, things like why a player was waived or traded.

Which brings us to Dwight Howard. He's got a couple cities he's considering for his impending free agency next year or that he'd like to be traded to. Los Angeles (with the Lakers), New Jersey, Dallas or Orlando. But as many have asked, why not Chicago? Why aren't the Bulls, with MVP Derrick Rose and a solid pile of assets, in the running?

Could it just be the shoes? Via Yahoo Sports:

And as one high-ranking sneaker executive says, “Adidas simply cannot have its two signature players on the same team in the same market. … Derrick is the face of that market, owns that market, and Adidas can’t possibly have maximum bang for its buck with Dwight there.

“It serves Adidas no purpose. They need them as rivals in competing markets.”

Howard knows this, too. He has an Adidas renewal on deck in the next year, and Los Angeles and Brooklyn guarantee him maximum money.

I want to say that's ridiculous. I want to dismiss that. But that's real life. In the end, the NBA is a business and while all this talk from players about going somewhere where they can win championships sounds good, what rules the day is money and fame. At least for a lot of players. I don't doubt some players truly want that championship and the money and global notoriety come after (Kevin Durant, Blake Griffin and Rose come to mind), but things like sneaker deals do have a ton of influence.

Rose has a new Adidas contract coming soon which could make him the highest paid sneaker endorser ever. So it does make some sense that Adidas might push Howard to look places other than Chicago.

But think about this. It's crazy. Howard could team with Rose for a long period of time, giving the Bulls maybe the best 1-2 combo in basketball. And yet, potentially, some shoes are stopping that from happening.

That's the NBA for you.

Since: Jun 5, 2011
Posted on: December 26, 2011 6:21 pm

Typical big business...

Athletes often make more in endorsements than they do on their paychecks.  Tiger Woods made more in the first year of his Nike contract than his first five years of prize money while dominating the PGA Tour.  According to a site called "celebrity net worth," Howard makes $7 million in salary and $15 million in endorsements.  
In other words, if you have ever looked at professional sports and thought that the tail is wagging the dog, it's because you were right.  Players can talk about their teams all they want, but it's all about the money.  When a player has a hungry "posse" full of hangers-on, three or four different child support accounts, and a house bigger than his former high school, he needs to make a lot of money. 

Since: Jul 22, 2008
Posted on: December 26, 2011 6:19 pm

Adidas sponsorship keeping Howard from Chicago?

Howard.  Grow a pair.  Finish what you start, don't just run away.  
I never understood this line of thought.

Dwight Howard didn't start anything in Orlando; he was drafted by them. And whether it's Orlando or Cleveland, the ownership and GM are responsible for building a winning team around centerpiece players like Howard or LeBron. If management can't accomplish that task within a reasonable period of time, then players (especially free agents) have every right to search for more successful franchises to play for.

Outside of fan bitterness, the idea that LeBron James or (potentially) Dwight Howard is "running away" from a challenge is laughable to any reasonable adult in the work force. I'd be pretty stupid to turn down more money and the chance to work with better co-workers at a better-managed company - and even more so if winning an NBA championship was my ultimate vocational goal.  

No NBA team in recent history has one a championship with only one star player. The first and last team in my lifetime that even came close were the 1967 Philadelphia 76er's with Chamberlain. Star players already know this and plan their career moves accordingly.Good for them.

Since: Oct 3, 2006
Posted on: December 26, 2011 5:52 pm

Adidas sponsorship keeping Howard from Chicago?

unbelievabl.. just when you thought you heard it all...  yep  gotta be the shoes..lmao

a miilionare basketball player is not going to go play for a team so he doesnt lose a gym shoe contract..lmAO

yea, im sure nike reebok or whoever else wont decide to give him a shoe endorsement contract if addidas drops himcause he went to chicago..

wow royce young did you trully think this up all on your own ???

Since: Jan 2, 2011
Posted on: December 26, 2011 4:52 pm

Adidas sponsorship keeping Howard from Chicago?

First he is soft and blames everyone else for his inadaquacies...he will never win. He looks like a monster and plays like a whining bitch..shut up and prove something. Orlando has tried everything to help you lazy no show up big game suck.

Since: Mar 10, 2009
Posted on: December 26, 2011 4:29 pm

Adidas sponsorship keeping Howard from Chicago?

If Dwight is going to "team up" with another superstar, he better do it before that other superstar wins a title.  Otherwise it'll look like he's getting a charity title.

Since: Oct 16, 2011
Posted on: December 26, 2011 3:34 pm

Adidas sponsorship keeping Howard from Chicago?

Howard you need to think this over son! Playing with D Rose gives you the best channce to win multiple titles. Kobe is getting to the down side of his career, Dirk and you would be awesome in Dallas (now that would be a twin towers!), but Dirk is getting up there in age also even as a big. Rose is YOUNG and intense. Chicago is a big market. Win a title there and you don't have to care about endorsements with Adidas other deals wll be flying at you like flies to honey. Also all the other Chicago teams are in some level of rebuilding who else would be competing with this type of Bulls team in that market with you there? As Miami plays togther more years you'll need some real fire power to beat them. Chicago with you there has it for 6-7 more years, Lakers and Dallas have it but only for 2-3 more years.

Since: Mar 24, 2008
Posted on: December 26, 2011 3:08 pm

Adidas sponsorship keeping Howard from Chicago?

I think Howard could get another shoe contract if Addidas dumped him for being disloyal. This is a joke...Great journalism here. 

Since: Oct 15, 2007
Posted on: December 26, 2011 1:58 pm

Adidas sponsorship keeping Howard from Chicago?

Howard.  Grow a pair.  Finish what you start, don't just run away.  

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