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Paxson: 'Marketing' is keeping Howard from Bulls

Posted on: December 30, 2011 1:23 pm
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Posted by Royce Young

A couple days ago, there was the odd but very believable story that Dwight Howard might not be considering the Chicago Bulls because of his Adidas shoe contract. Really kind of wakes you up to the power sponsorships and shoe companies have in the league.

Just to pile on to that, Bulls VP of Basketball Operations basically acknowledged that's the case, but without saying Howard's name of course. Via CSN Chicago:
"We don't want to talk about other teams' players but obviously there are situations out there that you know that you have to look at," VP of Basketball Operations John Paxson said on "The Waddle & Silvy Show" on ESPN radio WMVP-AM 1000 Wednesday. "The other part of it is you hope those types of players want to come here. Sometimes, at least what you hear from agents, it doesn't have anything to do with basketball. It has more to do with marketing and whatnot. Those are the things you don't have under control when an agent gets involved and doesn't even want to talk to you. All you do is keep trying, and we certainly will."
"Marketing and whatnot" could be what is keeping Dwight Howard and Derrick Rose from forming the most terrifying duo in the NBA. You think Blake Griffin and CP3 is good? Howard and Rose would be... well, it would be something.

But because Rose is Adidas' poster boy and might even being signing a lifelong contract, the company doesn't want its two biggest names in the same town. It's an understandable thing from a business standpoint, but a shocking reality at what kind of outside factors weigh in.

Like Paxson said, you just keep trying. The Bulls have some decent assets for the Magic, but it has to be about what the player wants. In free agency, you can be sure these things are a part of their decision. Market size, the city, the fans, the organization, family -- all of it's a part. So it's not surprise that Howard's shoe deal might be the biggest factor keeping him from the Bulls. It sounds ridiculous, but it's just part of the game.
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Comments
™CENATION-HLR™
Since: Jul 28, 2011
Posted on: January 9, 2012 9:51 pm
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Since: Dec 31, 2011
Posted on: December 31, 2011 2:47 am
 

Paxson: 'Marketing' is keeping Howard from Bulls

completely agree with you.  They can't see the forest through the trees on this one



Since: Dec 31, 2011
Posted on: December 31, 2011 2:45 am
 

Paxson: 'Marketing' is keeping Howard from Bulls

*their (not there)



Since: Dec 31, 2011
Posted on: December 31, 2011 2:43 am
 

No Vision Whatsoever

So Adidas would rather spread there stars out among different markets and try to play it smart from a business perspective and yet this move could potentially create another Bulls dynasty and put Adidas back on the map by possibly making them the next Air Jordans.  Unbelievable lack of vision on their part!!!  Adidas could blow up from allowing this type of move.  How ironic    



Since: Jul 17, 2008
Posted on: December 30, 2011 6:10 pm
 

Paxson: 'Marketing' is keeping Howard from Bulls

Overseas sales is what makes those companies.  Rose signed, or is about to sign, a 10 year 250 billion dollar adidas deal.  Someone is buying! 



Since: Feb 5, 2009
Posted on: December 30, 2011 2:45 pm
 

Paxson: 'Marketing' is keeping Howard from Bulls

i personally dont think it matters since no one wears there shoes anyway.. cmon man when is the last time you said i cant wait til those roses come out?  lebron or jordans thats it...  howard is out making commercials with call of duty i doubt he cares who makes his shoe's.. if they dont like it then drop one of the players sign a new one and then go about your way



Since: May 17, 2008
Posted on: December 30, 2011 1:50 pm
 

Paxson: 'Marketing' is keeping Howard from Bulls

I do not totally disagree with you BiBiBi, but think about it this way.  Chicago is already a championship contender.  If Howard goes to another contender then Addidas doubles its chances of the star player on the NBA championship team wearing its gear.  The question for Addidas, I guess, is whether it is better for them to increase the odds (nothing is guaranteed, even with both Rose and Howard as you have to give up some quality players to get Howard) of Chicago winning by putting both its premier endorsers on the same team, or separate them and have two chances to win the title.



Since: Mar 29, 2009
Posted on: December 30, 2011 1:40 pm
 

Paxson: 'Marketing' is keeping Howard from Bulls

"..the company doesn't want its two biggest names in the same town. It's an understandable thing from a business standpoint..."
I do not think this is a good move for Addidas, if they are in fact the ones adding pressure not to sign. Having two big names might not be great if they were not going to contend for and possiblly win multiple championships, but that wouldn't be the case. You couldn't ask for better marketing if 2 of the best players from a championship team are wearing the Addidas brand. If you were a sponser, you would want your endorsers to win championships since this brings on attention. The Bulls would have a chance at multiple championships and thus have a ton of exposure.


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