Blog Entry

Report: Man applies to trademark 'Linsanity'

Posted on: February 14, 2012 5:09 pm
Edited on: February 14, 2012 7:05 pm
A man has reportedly filed a trademark application for "Linsanity." (Getty Images)
Posted by Ben Golliver

From starting point guard to worldwide sensation to economic stimulus package?

Clearly, opportunity-seeking businessmen are out in full force looking for ways to capitalize on the astonishing rise to fame of New York Knicks point guard Jeremy Lin.

Lin, a Taiwanese-American Harvard graduate, narrowly avoided being cut by the Knicks before moving into the starting lineup, where he has boasted video game numbers and helped lead New York to five consecutive victories. reports that Yenchin Chang, a California resident, has applied to trademark the word "Linsanity" -- a term that's been used to describe Lin's play and global impact -- but that a patent attorney said it will be difficult for Chang to profit off it. 
Chang, who like Lin is of Taiwanese descent, said he isn’t affiliated with the 23-year-old, Harvard University-educated player who has guided the Knicks to a five-game winning streak after being released by the Golden State Warriors.

“I wanted to be a part of the excitement,” Chang, who attended East Los Angeles College and who works in the import/export business, said in a telephone interview. “I’m very proud of Jeremy.”

Milord A. Keshishian, an attorney with Milord & Associates, a patent, trademark and copyright firm in Los Angeles, said in a telephone interview that the law “doesn’t bode well” for anyone trying to make money through a Linsanity trademark.

“This looks like a bad-faith attempt to profit from Jeremy Lin’s recent acclaim,” he said of the trademark applications.
In a lengthy profile, Ken Berger of provided some of the indicators of Lin's global popularity, and they really are linsane. With popularity like that, Chang certainly won't be the only person looking to be "part of the excitement."

The major deals to watch will be who inks Lin as a celebrity endorser, and when. In an interview with the Toronto media on Tuesday in advance of Tuesday night's game against the Raptors, Lin referred a question about his endorsement opportunities to his agent, according to Does the big money wait to see if this is a fad? Do they bank on Lin having staying power because he plays for the high-visibility Knicks?

If you're Lin's agent, you have to get deals done as soon as possible to cash in when his value is at an all-time high, right? Missing out on a major immediate payday from this hype would be a significant opportunity lost.

Since: Dec 17, 2011
Posted on: February 14, 2012 11:56 pm

Report: Man applies to trademark 'Linsanity'

I don't see this guy getting his patent approved. He has no relationship with Lin what so ever and I cannot fathom how any reasonable court can approve a patent where this guy essentially leeches on Lin's success without Lin's approval, consent or permission.

Since: Nov 25, 2009
Posted on: February 14, 2012 10:00 pm

Report: Man applies to trademark 'Linsanity'

It's pretty stupid that someone totally unaffiliated with Lin (e.g. anyone but Lin) could be able to apply to trademark a word.  A word!

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