Blog Entry

Nike selling $130 Jeremy Lin shoes

Posted on: February 26, 2012 1:42 pm
Edited on: February 26, 2012 1:46 pm
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Jeremy Lin has his own Nike shoes. (SlamXHype.com)

Posted by Ben Golliver 

It's gotta be the shoes. How else to explain the rapid rise of New York Knicks guard Jeremy Lin, the roster cut turned global icon?

Nike will begin capitalizing on Lin's incredible rise to fame by selling a $130 version of its Hyperfuse sneakers in New York Knicks colors, according to Reuters. To be clear, these aren't "Air Jeremy's" or "Air Lin" signature models, but they are the shoes worn by Lin this season.

Nike said it will launch the Nike Zoom Hyperfuse Low basketball shoes, built especially for Lin, this weekend in Orlando, Florida, where the NBA is holding its All-Star festivities.

"It's not a signature line but a version of the shoe that he's been wearing this season," the company told Reuters.

The Hyperfuse sneaker is one of the most popular models worn by NBA players. Lin's version features his last name on the tongue of each shoe.

The Oregonian provides additional details
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The Oregon-based company sent out a notice this evening announcing the Nike Zoom Hyperfuse Low iD basketball shoe created for Lin, the New York Knicks point guard who emerged from near oblivion this weekend to fame. 

The $130 shoe won't be available at off-the-shelf retail, but can be created and purchased at the NikeID.com website. Consumers can replicate the exact customization options of Lin's shoe. 
Newsday reported that a Nike spokesman issued a "no comment" when asked whether Nike has plans to produce a signature line for Lin in the future.

Sneaker companies generally reserves signature lines for established stars. All-Stars Kobe Bryant, Kevin Durant and LeBron James each have signature lines. All-Stars Carmelo Anthony, Chris Paul and Dwyane Wade have signature sneakers under the Jordan Brand umbrella.

Image via SlamXHype.com.
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Comments
dffdhfd
Since: Feb 27, 2012
Posted on: February 27, 2012 9:46 pm
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Since: Nov 28, 2007
Posted on: February 27, 2012 2:43 pm
 

Nike selling $130 Jeremy Lin shoes

Are they made in China?  Or, in honor of Jeremy's heitage did NIKE open a sweatshop in Mississippi?



Since: May 20, 2009
Posted on: February 27, 2012 12:56 pm
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Since: Oct 13, 2006
Posted on: February 26, 2012 9:35 pm
 

Nike selling $130 Jeremy Lin shoes

Please don't buy them, please don't buy them. The Hype is obnoxious. While it may be a smart marketing ploy, I would rather see Nike offer a free ticket to an NBA game with every pair of shoes or something along that line than this rediculous hype driven maddness. Though this may be the reason why Nike is multi billion dollar corporation and I am a humble mild mannered reporter with a totally outrageous alias....Faster than a speeding bullet, able to leap...




Since: Dec 19, 2011
Posted on: February 26, 2012 7:37 pm
 

Nike selling $130 Jeremy Lin shoes

Knick colors are just ugly to begin with...Hyperfuse low or high are ok and reasonably priced, light and vented...probably why many NBA players wear them...WORD OF CAUTION: They do run small, so order a half size larger than you normally wear/buy. I hope Lin makes out and gets a good Nike contract and works to help design a great looking shoe, series of shoes and clothing...



Since: Dec 5, 2010
Posted on: February 26, 2012 5:10 pm
 

Nike selling $130 Jeremy Lin shoes

I would rather walk around barefoot then pay really stupid amounts of money for shoes that athletes wear,the shoes themselves are made for about $15 and im not into paying massive overs just for a status symbol.




Since: Oct 3, 2006
Posted on: February 26, 2012 3:58 pm
 

Nike selling $130 Jeremy Lin shoes

I just read some of the article, it is the Hyperfuse. I have high-top version, best basketball sneakers I ever bought.



Since: Oct 3, 2006
Posted on: February 26, 2012 3:56 pm
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Since: Apr 26, 2008
Posted on: February 26, 2012 3:52 pm
 

Nike selling $130 Jeremy Lin shoes

Nice Kicks...There's just something about orange and blue.


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