Blog Entry

Nike selling $130 Jeremy Lin shoes

Posted on: February 26, 2012 1:42 pm
Edited on: February 26, 2012 1:46 pm
Jeremy Lin has his own Nike shoes. (

Posted by Ben Golliver 

It's gotta be the shoes. How else to explain the rapid rise of New York Knicks guard Jeremy Lin, the roster cut turned global icon?

Nike will begin capitalizing on Lin's incredible rise to fame by selling a $130 version of its Hyperfuse sneakers in New York Knicks colors, according to Reuters. To be clear, these aren't "Air Jeremy's" or "Air Lin" signature models, but they are the shoes worn by Lin this season.

Nike said it will launch the Nike Zoom Hyperfuse Low basketball shoes, built especially for Lin, this weekend in Orlando, Florida, where the NBA is holding its All-Star festivities.

"It's not a signature line but a version of the shoe that he's been wearing this season," the company told Reuters.

The Hyperfuse sneaker is one of the most popular models worn by NBA players. Lin's version features his last name on the tongue of each shoe.

The Oregonian provides additional details
The Oregon-based company sent out a notice this evening announcing the Nike Zoom Hyperfuse Low iD basketball shoe created for Lin, the New York Knicks point guard who emerged from near oblivion this weekend to fame. 

The $130 shoe won't be available at off-the-shelf retail, but can be created and purchased at the website. Consumers can replicate the exact customization options of Lin's shoe. 
Newsday reported that a Nike spokesman issued a "no comment" when asked whether Nike has plans to produce a signature line for Lin in the future.

Sneaker companies generally reserves signature lines for established stars. All-Stars Kobe Bryant, Kevin Durant and LeBron James each have signature lines. All-Stars Carmelo Anthony, Chris Paul and Dwyane Wade have signature sneakers under the Jordan Brand umbrella.

Image via

Since: Jul 20, 2012
Posted on: July 20, 2012 5:17 am

Nike selling $130 Jeremy Lin shoes

behind Kyle Lowry and Goran Dragic, and perhaps even behind Jonny Flynn. t was the sort of minor transaction that happens in every N.B.A. preseason, the kind that merits a one-line mention in the local newspaper and  is quickly forgotten. In this case, Morey had unknowingly provided one of the signature lines in Lin’s now -famous profile, as the undrafted, overlooked, twice-waived kid from Harvard.The first waiver was executed

The contract can't be signed until July 11, which is the first day new NBA contracts can be signed. It's also possible, one source said,

by the Golden State Warriors, Lin’s hometown team, two weeks earlier. But it was the Rockets’ decision that indirectly sent Lin to New York, setting in motion a chain of events that would save the Knicks’  season and captivate much of the sports world. Lin’s soon-to-be-legendary streak was just three games old — with averages of 25.3 points and 8.3 assists in victories over the Nets, Utah and Washington — when [url=http://www.monsterbeatstoressus]Monster Beats Solo[/url] Morey started answering queries and taunts on Twitter, where he is a semiregular participant. Fans prodded for signs of regret. Morey demurred at first, acknowledging that Lin was “a very good player,” but that “

Since: May 29, 2012
Posted on: May 30, 2012 12:01 am

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As recent economic reports fan fears and paint a dim jobs picture in the US and Europe, economists are predicting the worst economic recovery in the post-World War era. Policy-makers around the globe have put creating jobs on as their top agenda. It was also a hot topic at the World Economic Forum (WEF) on Latin America, held last week in the beautiful seaside town of Puerto Vallarta.At the Young Global Leader (YGL) Annual Summit that took place alongside the WEF meeting, President Felipe Caldron of Mexico, himself a YGL from the class of 1997, shared his vision on channeling long-dated pension assets into infrastructure investments, with an aim to create economic growth and jobs.In the aftermath of the global crisis, advanced and emerging economies diverge in many areas. The Euro zone has been dealing with banking and sovereign debt crises. In the US, the government and private debt, as well as slow-recovering job market dominate the market sentiment. India is dealing with its perpetual poverty and income disparity challenges, while uk is trying to beef up its domestic demand.In all these countries, however, infrastructure development is seen as a key driver that could create jobs in the near terms and build a platform for growth in the future. McKinsey projected that $8 trillion will be committed in Asia over the next decade to infrastructure projects to remedy historical underinvestment and to accommodate the explosion in demand. The World Bank put the annual infrastructure deficit in Africa at $93 billion.So why is a major global infrastructure expansion not happening?At a well-attended WEF lunch discussion on infrastructure investments chaired by my good friend Reuben Abraham from India School of Business, I shared with the audience some of my views on this question.The biggest challenge today is the lack of long-termism and excessive reliance on liquidity in capital deployment. Take Asia as an example. In developing Asia, the savings rate is about 37%, far above the level of infrastructure investment that is needed at 20%. Asia's sovereign wealth funds manage over $1,200 billion of assets, and government pension assets in Asia exceed $1,500 billion. However, infrastructure project finance receives very little funding from these sources. zby

Since: Apr 28, 2012
Posted on: April 28, 2012 6:59 am

Nike selling $130 Jeremy Lin shoes

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Since: Feb 29, 2012
Posted on: February 29, 2012 10:20 pm

Nike selling $130 Jeremy Lin shoes

Ha! Ha! Ha! you're just jealous of Linsanity and the Knicks. So what if you stop watching? What else, who cares if the shoes is made in China? Also, why should I not buy the shoes? You guys don't pay my bills?
So, First of all, Lin is a Christian and we're so proud of him. Second, Knicks are now doing better! So YOU GUYS, ARE JUST JEALOUS! HA!HA!HA! GOD BLESS KNICKS AND THE LINSANITY! WELL, we have Jesus Christ and we're proud of that! Nothing can beat that powerful God, ok....
So win or lose Knicks.. Knicks... Linsanity. and hope and pray.. they will surely succeed and be blessed always...
Wow! you all loser.....

Since: Feb 25, 2008
Posted on: February 28, 2012 12:55 pm

Nike selling $130 Jeremy Lin shoes

I hope the Knicks miss the playoffs,and all this Lin shit would come to an end. I stopped watching sportscenter after the first week of the Lin hype and actually dont miss it, but now its fucking sneakers. PLEASE STOP THE LIN SHIT already

Since: Sep 17, 2010
Posted on: February 28, 2012 11:03 am

Nike selling $130 Jeremy Lin shoes

Resonably priced?  lol.....Leave it to Nike to swoop in and make tons of money on a fad they had nothing to do with.  So here is the real question..What percentage does Lin get?  Nikes real "signature" models all include a pretty high level of sponsoship between Nike and the player, so did they work out a deal with Lin?  Is he getting paid good money?  I doubt it.

(quote from another site: Lin's only endorsement deal is with Nike which pays him little. Most NBA shoe contracts are for very small amounts of cash or just merchandise for all but the game's stars)  So Nike does not consider Lin to be a "star" as far as paying him, but I bet they are selling just as many of "his" shoes as they are the real "stars" who are getting paid tons from nike. 

Maybe the title of this should read:  Nike once again takes advantage of a young Asian for profit.


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