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Blog Entry

ESPN chooses interesting timing for documentary

Posted on: December 2, 2010 4:02 pm
 
Posted by Chip Patterson

On Saturday December 11, the Heisman Trophy winner will be announced and presented with the iconic statue in the heart of New York City.  He will be greeted with fanfare and praise for his selection to join the ranks of college football's greatest players. 

Popular belief says that player will be Auburn's Cam Newton.

Which of course means that we will follow the announcement (if he does win) with hours upon hours and pages upon pages debating whether a player tied so closely to amateur improprieties should be given the game's top award.  In the post-Reggie Bush era, there is a segment of the population that would offer a resounding "NO."

No matter which side of the discussion you fall, it will be discussed.  Who better to exploit on the trends of sports media than the WWL?  

ESPN will broadcast the presentation of the Heisman Trophy, and following the program they will debut their newest film in the 30 for 30 documentary series.  Interestingly enough, the film revolves around the Southern Methodist University football program in the 1980's.

The film, cleverly titled Pony Excess, will likely have promos flooded through the commercial breaks of the Heisman broadcast.  For those that stick around and watch the film, they will quickly draw ill-timed comparisons between the new Heisman Trophy winner and the stars of the Mustang teams from that era.  Cam Newton may emerge from the "pay-to-play" allegations as a Heisman Winner and National Champion, but ESPN is not doing him any favors with their choice of scheduling.

Of course this could have been booked for months, or LaMichael James could win the trophy.  If he does, and ESPN does a last minute switch to a documentary on domestic violence, I'll know this is all part of their wicked scheme.



H/T: Friends of the Program
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