Posted by Tom Fornelli
Considering that the SEC is already a BCS conference, and is located throughout an area of the country that is absolutely cuckoo for Cocoa Puffs about college football, it's not exactly surprising to find out that the conference brings in quite a bit of revenue through football. You take a look at the packed houses in The Swamp, Bryant-Denny Stadium, Tiger Stadium or any of the other college football cathedrals in the conference on a Saturday in the fall, and you can see that business is booming.
And now the rich have gotten even richer. Kyle Veazey of the Clarion-Ledger took a look at the SEC's finances for the 2009-10 year, the first year of the SEC's new television contract with ESPN and CBS, and found out that the conference more than doubled its television revenue.
In the period between Sept. 1, 2009 and Aug. 30, 2010, the SEC reported $153.3 million in revenue from television and satellite radio — up 155 percent from the $60.1 million it reported in the same category in 2008-09. The league also saw a slight gain in revenue from postseason events, reporting $80.9 million in revenue in 2009-10, up from $78.8 million in 2008-09. Those two categories make up the vast majority of the league’s revenue.
The 12 conference members received an average of $18.28 million from the conference in 2009-10. That’s an increase of $5.25 million over the 2008-09 average of $13.03 million.
Man, I should have been a football conference.
What's somewhat humorous is the fact that the only person involved in the SEC who took a paycut during that time span was commissioner Mike Slive, though he's not hurting. Slive took home $1,008,032 during the 2009-10 school year, with $940,000 of that being base pay. That's a cut from the $2.1 million Slive earned in 2008-09, but the only reason for that is because Slive received a $1 million bonus for negotiating the conferences new television deal that year.