Blog Entry

The SEC gets richer

Posted on: April 11, 2011 1:41 pm

Posted by Tom Fornelli

Considering that the SEC is already a BCS conference, and is located throughout an area of the country that is absolutely cuckoo for Cocoa Puffs about college football, it's not exactly surprising to find out that the conference brings in quite a bit of revenue through football. You take a look at the packed houses in The Swamp, Bryant-Denny Stadium, Tiger Stadium or any of the other college football cathedrals in the conference on a Saturday in the fall, and you can see that business is booming.

And now the rich have gotten even richer. Kyle Veazey of the Clarion-Ledger took a look at the SEC's finances for the 2009-10 year, the first year of the SEC's new television contract with ESPN and CBS, and found out that the conference more than doubled its television revenue.

In the period between Sept. 1, 2009 and Aug. 30, 2010, the SEC reported $153.3 million in revenue from television and satellite radio — up 155 percent from the $60.1 million it reported in the same category in 2008-09. The league also saw a slight gain in revenue from postseason events, reporting $80.9 million in revenue in 2009-10, up from $78.8 million in 2008-09. Those two categories make up the vast majority of the league’s revenue.

The 12 conference members received an average of $18.28 million from the conference in 2009-10. That’s an increase of $5.25 million over the 2008-09 average of $13.03 million.

Man, I should have been a football conference.

What's somewhat humorous is the fact that the only person involved in the SEC who took a paycut during that time span was commissioner Mike Slive, though he's not hurting. Slive took home $1,008,032 during the 2009-10 school year, with $940,000 of that being base pay. That's a cut from the $2.1 million Slive earned in 2008-09, but the only reason for that is because Slive received a $1 million bonus for negotiating the conferences new television deal that year.



Since: Sep 18, 2007
Posted on: April 13, 2011 10:12 am

The SEC gets richer

That's not really the case LSUSMC.  The Big 10 "Network" may bring in more money than the contract that the SEC has with ESPN & CBS, but the individual schools are still free to make side deals on their own with local networks (i.e. Jefferson Pilot, Tiger Vision et al) and additional revenue streams in... whereas the Big 10 schools are confined to their "own" network.  Think "Tiger Vision" and others, which every school in the SEC has in place.  The SEC is, by far, the greater revenue generator.  Take a look at the attendance figures and stadium sizes up and down the Conference and this should be a no brainer.  Minnesota, Indiana, Illinois, Purdue, Northwestern... etc.  The only crowd that doesn't bust at the seams on Saturday's is Vandy.  
Take a look at the figures that are being tossed around for the Pac 12 & Big 12 and they are but a pittance when compared to the dual contracts (CBS & ESPN) has with the SEC.  Also, compare the Bowl season payouts with any other Conference (ex:  Pac 12-  4 teams - SEC - 10 teams) in 2010 and it's no comparison.  Also, look at the Bowl payouts themselves and it becomes even more one-sided.  This is true with any Conference comparison for the Bowl season.  Football, Basketball, Baseball & Track the only sports that can consistently make money have mostly been dominated by the SEC.  Stanford can win all of the Women's Golf, Water polo, Lacrosse titles they want but it doesn't generate income.


Since: Nov 2, 2008
Posted on: April 12, 2011 4:24 pm

The SEC gets richer

Well of course...apparently the price of a scholarshp down there is $160,000!

Since: Aug 7, 2010
Posted on: April 12, 2011 11:57 am

The SEC gets richer

The tempation is to say "the rich get richer".  But in truth, no geographical area in the country supports and is as radical about their college football as the Southeast.  It would be a lot easier to bash them if they weren't so good and competitive.   

Since: Apr 15, 2010
Posted on: April 11, 2011 3:00 pm

The SEC gets richer

That's great.  Maybe they can use all that revenue to reign in all the cheating coaches (aside from Vandy of course).  SEC = So Everyone Cheats?  What's the big deal?

Since: Aug 18, 2010
Posted on: April 11, 2011 1:54 pm

The SEC gets richer

I know that the SEC brings in a lot of money, but I think the Big Ten actually brings in more.  The big difference is that everybody sees the SEC play while a good bit of the Big Ten's money comes from their own network.  The Pac 12 and Big 12 are also doing new contracts, so I suspect everyone will be getting rich. 

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