Posted by Tom Fornelli
First of all, if you're like me, you have no idea what the Belk Bowl is. So let's clear that up right away. If you weren't aware, what was formerly known as the Meineke Car Care Bowl has now become the Belk Bowl. Though that's not the only change going on with the Belk Bowl, as it was announced on Thursday that the inaugural version of the Belk Bowl will be held in primetime for the first time in the game's decade long history.
“We are excited to announce that we will be playing the Belk Bowl in primetime for the first time,” said the bowl's executive director Will Webb in a release. “The bowl has been a tremendous success, both on the field and off. With this being the first year of Belk’s title sponsorship, we are looking forward to our best year ever. Playing the game at night for the first time will be a great opportunity to expand the reach of the game, both in the Charlotte community and nationally on ESPN. We are very proud that we have been chosen to kick off a week of primetime bowl action.”
Which is great news, I suppose, but if you're like me the only thing you're trying to figure out right now is what the heck Belk is. Do not fear, for I did the research for you. Belk is a Charlotte-based department store company, and their sponsorship of the game runs through 2013.
The Belk Bowl annually matches up a team from the ACC and Big East, with USF defeating Clemson 31-26 in the game's final year of being known as the Meineke Car Care Bowl.
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