Blog Entry

Texas is the most valuable football program

Posted on: December 22, 2011 1:25 pm
Edited on: December 22, 2011 1:26 pm
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Posted by Tom Fornelli

They may have only won a total of 12 games in the last two seasons, but that lack of success hasn't done much to change the bottom line for the Texas Longhorns. Forbes has released its list of the most valuable college football programs in the country and, to no surprise, Texas is once again at the top of the list.

Forbes estimates that the program is worth $129 million.
Texas’ total value is driven largely by a football profit of $71 million last season, up from $65 million in 2009. Texas football generated $96 million in revenue, $36 million of which came from ticket sales. Another $30 million was comprised of contributions tied to amenity seating like club seats and luxury suites. The Longhorns also benefited from $10 million worth of sponsorship deals, with Coca-Cola, Nike and PepsiCo’s Gatorade giving a combined $2 million last year.
What is somewhat surprising, however, is that number doesn't even include the revenue from the school's new Longhorn Network. No, those numbers won't be included until next year, so I'm going to go out on a limb right now and predict that Texas will once again be considered the most valuable football program at the end of 2012 as well.

Yeah, that's right. I said it. I'm putting myself out there.

Here's the top ten schools listed with their estimated value.

1. Texas ($129 million)
2. Notre Dame ($112 million)
3. Penn State ($100 million)
4. LSU ($96 million)
5. Michigan ($94 million)
6. Alabama ($93 million)
7. Georgia ($90 million)
8. Arkansas ($89 million)
9. Auburn ($88 million)
10. Oklahoma ($87 million)
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Comments

Since: May 9, 2009
Posted on: December 22, 2011 11:32 pm
 

Texas is the most valuable football program

You Ohio State crybabies are a piece of work. Are you more ticked off that your school is NOT on the list or that Michigan IS?



Since: May 9, 2009
Posted on: December 22, 2011 11:30 pm
 

Texas is the most valuable football program

Hatman...it is just you.



Since: Aug 21, 2008
Posted on: December 22, 2011 10:59 pm
 

Texas is the most valuable football program

In 2009 Ohio State was worth $85 million.. in two years they havent gone up $2 mil to be in top 10?




Since: Dec 22, 2011
Posted on: December 22, 2011 10:45 pm
 

Texas is the most valuable football program

Yeah that Longhorn Network was a raging success. Living in Dallas, i know alot of Horns. And none of them subscribed to it. i'm going out on a limb here and guessing it is cash flow negative, and Texas will drop in the rankings next year.



Since: Jan 9, 2007
Posted on: December 22, 2011 10:44 pm
 

Texas is the most valuable football program

Ohio State is not on the list because most of their revenue goes towards their salary cap.  Duh.



Since: Sep 28, 2006
Posted on: December 22, 2011 10:32 pm
 

Texas is the most valuable football program

Truth is, at 15, they are probably losing money.  Sad state of affairs in college football... led by my alma matter and 5 of the 10 in the SEC.  All that said, Hook 'em, Roll Tide, and Geaux Tigers.  Sorry, I have a diverse family... but a happy one most bowl seasons.



Since: Dec 22, 2011
Posted on: December 22, 2011 9:25 pm
 

Texas is the most valuable football program

I believe this was referring to FOOTBALL programs! ......ijs



Since: Nov 25, 2006
Posted on: December 22, 2011 8:21 pm
 

Texas is the most valuable football program

5 of the 10 are from the SEC. Interesting. 2 in the same state. Not one PAC 12 school though? I would have though Oregon with the Nike deal would have made the list.  Not a big difference between 7-10. Huge difference between 1 and 10, 42 million dollars. That is bigger than some school's entire athletetic budget and then some.  I wish they had expanded it to include 11-15.  Would have loved to have seen the difference from 1 to 15.



Since: Oct 29, 2007
Posted on: December 22, 2011 8:02 pm
 

Texas is the most valuable football program

This is total BS.  LBJ was the best, apparently.  Another wussy Texan. Fortyacres71 should be at politico, not cbs sports.



Since: Oct 29, 2007
Posted on: December 22, 2011 7:44 pm
 

Texas is the most valuable football program

Obviously, the GRADER is a total liberal who hates Texas, which if all states were as great as it (forget football), we would be a much better nation.  Downgrade my points if you want too.  It is not important, but the nation is.


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