Blog Entry

Texas is the most valuable football program

Posted on: December 22, 2011 1:25 pm
Edited on: December 22, 2011 1:26 pm
 
Posted by Tom Fornelli

They may have only won a total of 12 games in the last two seasons, but that lack of success hasn't done much to change the bottom line for the Texas Longhorns. Forbes has released its list of the most valuable college football programs in the country and, to no surprise, Texas is once again at the top of the list.

Forbes estimates that the program is worth $129 million.
Texas’ total value is driven largely by a football profit of $71 million last season, up from $65 million in 2009. Texas football generated $96 million in revenue, $36 million of which came from ticket sales. Another $30 million was comprised of contributions tied to amenity seating like club seats and luxury suites. The Longhorns also benefited from $10 million worth of sponsorship deals, with Coca-Cola, Nike and PepsiCo’s Gatorade giving a combined $2 million last year.
What is somewhat surprising, however, is that number doesn't even include the revenue from the school's new Longhorn Network. No, those numbers won't be included until next year, so I'm going to go out on a limb right now and predict that Texas will once again be considered the most valuable football program at the end of 2012 as well.

Yeah, that's right. I said it. I'm putting myself out there.

Here's the top ten schools listed with their estimated value.

1. Texas ($129 million)
2. Notre Dame ($112 million)
3. Penn State ($100 million)
4. LSU ($96 million)
5. Michigan ($94 million)
6. Alabama ($93 million)
7. Georgia ($90 million)
8. Arkansas ($89 million)
9. Auburn ($88 million)
10. Oklahoma ($87 million)
Comments

Since: Oct 29, 2007
Posted on: December 22, 2011 7:41 pm
 

Texas is the most valuable football program

How do you get any points for that crap unless the grader is a total lib.



Since: Oct 29, 2007
Posted on: December 22, 2011 7:40 pm
 

Texas is the most valuable football program

When did this become a political football?  James played for SMU.  Perry was at A&M (are you transexual) and Bush was our President.  Get a life.We can't even find a friend of Obama at school or a wedding picture or anything.



Since: Mar 26, 2011
Posted on: December 22, 2011 7:26 pm
 

Texas is the most valuable football program

Sorry two Big Ten schools. Still surprised that there is no Ohio St.



Since: Mar 26, 2011
Posted on: December 22, 2011 7:26 pm
 

Texas is the most valuable football program

No Ohio St. and only one Big Ten school?



Since: Dec 7, 2008
Posted on: December 22, 2011 7:09 pm
 

That is in the country not just Texas

Well I guess the Saggies will get their panties in a wad over this report. Since they've already left the conference, the only thing left to do is leave the state. Well at least we can hope.



Since: May 11, 2011
Posted on: December 22, 2011 7:08 pm
 

Texas is the most valuable football program

Is someone a little worked up?



Since: Aug 26, 2011
Posted on: December 22, 2011 7:07 pm
 

Texas is the most valuable football program

Good thing PSU is on this list as they are going to need the money for those pedophile law suits



Since: Aug 26, 2011
Posted on: December 22, 2011 7:06 pm
 

Texas is the most valuable football program

OSU is not on this list after a down year, who cares OSU is still one o teh most storied programs in history.  LSU fans talk and talk but the realization is they have only been good for 10 years with the exception of a 4 year span in the 50s with Billy Cannon



Since: Nov 27, 2009
Posted on: December 22, 2011 6:45 pm
 

Texas is the most valuable football program

Most valuable FOOTBALL PROGRAM. I guess Ohio State better invest in a Reading course!



Since: Sep 20, 2006
Posted on: December 22, 2011 6:15 pm
 

Texas is the most valuable football program

ha ha ha!  I love it!  No Ohio State! this list is great!


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