Blog Entry

Texas is the most valuable football program

Posted on: December 22, 2011 1:25 pm
Edited on: December 22, 2011 1:26 pm
 
Posted by Tom Fornelli

They may have only won a total of 12 games in the last two seasons, but that lack of success hasn't done much to change the bottom line for the Texas Longhorns. Forbes has released its list of the most valuable college football programs in the country and, to no surprise, Texas is once again at the top of the list.

Forbes estimates that the program is worth $129 million.
Texas’ total value is driven largely by a football profit of $71 million last season, up from $65 million in 2009. Texas football generated $96 million in revenue, $36 million of which came from ticket sales. Another $30 million was comprised of contributions tied to amenity seating like club seats and luxury suites. The Longhorns also benefited from $10 million worth of sponsorship deals, with Coca-Cola, Nike and PepsiCo’s Gatorade giving a combined $2 million last year.
What is somewhat surprising, however, is that number doesn't even include the revenue from the school's new Longhorn Network. No, those numbers won't be included until next year, so I'm going to go out on a limb right now and predict that Texas will once again be considered the most valuable football program at the end of 2012 as well.

Yeah, that's right. I said it. I'm putting myself out there.

Here's the top ten schools listed with their estimated value.

1. Texas ($129 million)
2. Notre Dame ($112 million)
3. Penn State ($100 million)
4. LSU ($96 million)
5. Michigan ($94 million)
6. Alabama ($93 million)
7. Georgia ($90 million)
8. Arkansas ($89 million)
9. Auburn ($88 million)
10. Oklahoma ($87 million)
Comments

Since: Dec 9, 2010
Posted on: December 22, 2011 6:07 pm
 

Texas is the most valuable football program

This article came from FORBES.  Why are Ohio State fans so friggin stubborn?  You aren't on the list, it is no joke. 

 
I need to see the analysis of this study. Ohio State not being on it is a joke



Since: Jan 15, 2008
Posted on: December 22, 2011 6:06 pm
 

Texas is the most valuable football program

Time to make people pass a comprehension test before posting. For all you who refered to schools having many different sports teams, the headline says Texas has most valuable FOOTBALL program. Get it now FOOTBALL program.
For all you Ohio State fans, keep wondering why you aren't on the list and your school will notice and triple the ticket prices then you will have something legit to bitch about. But it will put you on the list. Personally if I was a fan I would not want my school on the list. I would rather they charged a dollar for admission and saved me money. But that is just me.



Since: Jul 27, 2011
Posted on: December 22, 2011 5:41 pm
 

Texas is the most valuable football program

I need to see the analysis of this study. Ohio State not being on it is a joke. They probably have more sports then any other program and have high attendance. Many of thier current teams are in the top twenty of their sport. All of their facilities are state of the art.



Since: Jan 8, 2010
Posted on: December 22, 2011 5:25 pm
 

Texas is the most valuable football program

Might want to invest in some players?



Since: Oct 14, 2010
Posted on: December 22, 2011 5:07 pm
 

Texas is the most valuable football program

Where do Nebraska, A&M, Colorado, and Missouri rank?  Okay, so no one cares.  They all jumped the Big 12 ship for greener pastures which is really translated, "We were damn tired of being in the shadow of Oklahoma and TEXAS."  Osborne said it is the money. Of course he didn't do jack in Congress to help with the fiscal policy of the country.  But he felt abused so he can now complain that they are overshadowed by Wisconsin and probably ask Wisconsin to no longer wear red.
As for wussy Texans--please learn your lesson.  George W. Bush was a cheerleader and lets others do the fighting.  Rick Perry was a yell leader (that's a cheerleader at a boy's college because "cheerleader sounds too gay."  Yeah Rick, yell leader isn't too gay!).  And Craig James is just the next in a line of do-nothing Texans. 




Since: Dec 7, 2011
Posted on: December 22, 2011 4:56 pm
 

Texas is the most valuable football program

I think I understood the difference. One school plays football and the other one sells things to syncophants that like footbal.



Since: Oct 12, 2009
Posted on: December 22, 2011 4:19 pm
 

Texas is the most valuable football program

Wooooo pig sooie! Good to see the Hogs' name up there with some of those others.



Since: Sep 22, 2006
Posted on: December 22, 2011 4:11 pm
 

Texas is the most valuable football program

And here I thought the word "State" between Ohio and University was supposed to be the telling sign.  Foolish me.



Since: Oct 23, 2006
Posted on: December 22, 2011 4:09 pm
 

Texas is the most valuable football program

Arkansas that is.




Since: Oct 23, 2006
Posted on: December 22, 2011 4:08 pm
 

Texas is the most valuable football program

They sell alot of those hats with little pig ears on them.


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