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Blog Entry

Texas is the most valuable football program

Posted on: December 22, 2011 1:25 pm
Edited on: December 22, 2011 1:26 pm
 
Posted by Tom Fornelli

They may have only won a total of 12 games in the last two seasons, but that lack of success hasn't done much to change the bottom line for the Texas Longhorns. Forbes has released its list of the most valuable college football programs in the country and, to no surprise, Texas is once again at the top of the list.

Forbes estimates that the program is worth $129 million.
Texas’ total value is driven largely by a football profit of $71 million last season, up from $65 million in 2009. Texas football generated $96 million in revenue, $36 million of which came from ticket sales. Another $30 million was comprised of contributions tied to amenity seating like club seats and luxury suites. The Longhorns also benefited from $10 million worth of sponsorship deals, with Coca-Cola, Nike and PepsiCo’s Gatorade giving a combined $2 million last year.
What is somewhat surprising, however, is that number doesn't even include the revenue from the school's new Longhorn Network. No, those numbers won't be included until next year, so I'm going to go out on a limb right now and predict that Texas will once again be considered the most valuable football program at the end of 2012 as well.

Yeah, that's right. I said it. I'm putting myself out there.

Here's the top ten schools listed with their estimated value.

1. Texas ($129 million)
2. Notre Dame ($112 million)
3. Penn State ($100 million)
4. LSU ($96 million)
5. Michigan ($94 million)
6. Alabama ($93 million)
7. Georgia ($90 million)
8. Arkansas ($89 million)
9. Auburn ($88 million)
10. Oklahoma ($87 million)
Comments

Since: Aug 21, 2006
Posted on: December 22, 2011 2:22 pm
 

Texas is the most valuable football program

Guess that explains where they get all their money to buy all the Gold they are hoarding....I wonder why they would buy gold?



Since: Aug 4, 2009
Posted on: December 22, 2011 2:20 pm
 

Texas is the most valuable football program

I guess they can afford Mack's outrageous salary for about $1 million per win.



Since: Sep 23, 2011
Posted on: December 22, 2011 2:20 pm
 

Texas is the most valuable football program

Ohio State not on the list? Que up crazy mad Buckeye fans.



Since: Jun 26, 2007
Posted on: December 22, 2011 2:16 pm
 

Texas is the most valuable football program

Penn State should save their nickles, they're going to need cash to pay lawsuits.


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com