Blog Entry

Texas A&M going after the Denver Broncos

Posted on: January 9, 2012 11:40 am
Edited on: January 9, 2012 12:09 pm
 
Posted by Tom Fornelli

On Sunday the Denver Broncos, and Tim Tebow in particular, were blowing the minds of football fans across the country while beating the Pittsburgh Steelers in the first round of the NFL playoffs. It was pretty much a wonderful day to be a Broncos fan, but it was also a day that may find the team in court soon.

That's because after the Broncos beat the Steelers in overtime there was this tweet from Texas A&M's Vice President of Marketing and Communications, Jason Cook.



Yes, before the game a man parachuted into the stadium waving a flag that said "12th man" and the flag was waved during the game. Which seems completely harmless and pretty much commonplace, but Texas A&M owns the trademark for it and is planning on getting its money.

It's not the first time that the school has gotten involved in something like this, as it filed a lawsuit against the Seattle Seahawks in 2006 for the same thing. Now any Seahawks broadcasts that mention the crowd as "the 12th man" also has to mention Texas A&M's trademark.

Seems pretty stupid, right? Yeah, that's because it is, though there's also an easy solution. Instead of referring to your home crowd as "the 12th man" just start referring to them as "the 12th player." Then Texas A&M will have to find a whole new way to waste everybody's time.

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Comments

Since: Mar 25, 2009
Posted on: January 9, 2012 2:42 pm
 

Texas A&M going after the Denver Broncos

Wow Tom.  This just goes to show you have never owned a piece of any intellectual property in your life.  Why can't I just take any report from this website, change the authors name, and turn it in to my editor as my own?  What's the big deal in that?  That's what you are advocating.  Texas A&M has ALWAYS been know as the "Home of the 12 Man."  If they went through the trouble and process to TM it, then they have every right to sue to protect it.  Rule #! in writing, don't comment on things you know nothing about.  Douche.



Since: Oct 4, 2010
Posted on: January 9, 2012 2:41 pm
 

Texas A&M going after the Denver Broncos

Why cant football just be football? Why does there need to be a law suit? Everyone is out to make a quick buck and leaves their morals at the door. If nothingelse, the guy who parachuted into the field gave Texas A&M some press since now everyone is talking about them. Greedy a$$ holes.



Since: Aug 13, 2007
Posted on: January 9, 2012 2:39 pm
 

Texas A&M going after the Denver Broncos

You can trademark a phrase online for $275 at uspto.gov. Big deal.

 I Guess Texas A&M stands for Texas Aholes & Morons


I'm all over that one.



Since: Feb 21, 2009
Posted on: January 9, 2012 2:35 pm
 

Texas A&M going after the Denver Broncos

Great call on Bill Byrne trying to stay relevant. No matter, they are DOOMED to mediocrity in the SEC. Everyone in Aggie land is giddy right now. Check back in about two years when they realize TCU and Baylor will start poaching on the 4 star recruits the Aggies used to get.



Since: Sep 21, 2006
Posted on: January 9, 2012 2:34 pm
 

Texas A&M going after the Denver Broncos

Everytime I see or hear "The 12th Man" brought up at a sporting event I immediately think of Texas A & M because even prior to this article I knew they came up with it first............actually I didn't know they came up with it first and even if I did I still would not associate the phrase with a school I have no association with. Who used it first doesn't matter to any team or fan because the phrase doesn't mean squat to any fan unless their own team colors and logo are on the banner which is what gives the phrase meaning to those fans in the first place.  I Guess Texas A&M stands for Texas Aholes & Morons.



Since: Jul 6, 2010
Posted on: January 9, 2012 2:31 pm
 

Texas A&M going after the Denver Broncos

Try using National Football League, McDonald's as a restaurant name. You'll see how fast those 'just' words mean. A&M haters sure can pick the silliest thing to come down on. A&M is not the only entity to trademark a phrase or words used in a certain way. 



Since: Sep 2, 2010
Posted on: January 9, 2012 2:22 pm
 

Texas A&M going after the Denver Broncos

That is pathetic. I'm sure most Bronco fans could give two s***s about Texas A & M to begin with. Now I will truly root against TA&M.



Since: Nov 20, 2006
Posted on: January 9, 2012 2:22 pm
 

Texas A&M going after the Denver Broncos

Then Texas A&M will have to find a whole new way to waste everybody's time" might be one of the worst lines of journalism written.

What?  You sir are a total moron. 

When I got done reading the article the first thing that occrred to me, is, what a waste of time.  At first I thought it was a joke. 

Seriously, whomever this clown from Texas A & M is, he can shove it.   No one cares about Texas AM Clownshoe.  **** off.









Since: Mar 10, 2007
Posted on: January 9, 2012 2:17 pm
 

Texas A&M going after the Denver Broncos

"Then Texas A&M will have to find a whole new way to waste everybody's time" might be one of the worst lines of journalism written.

Normally I would agree.  However, in this case, it's accurate.  Aggies are so terrified of becoming irrelevant that Bill Byrne and friends have used Twitter and other methods to make sure TAMU stays in the news.  In the last couple of years, A&M has gone out of its way to be in the news, including fabricating stories.  If their football program had been truly relevant in the last 25 years, it would be funny.  Since it hasn't, it just comes across as pathetic.

As someone else mentioned, I have no problem with A&M protecting its trademark, but they could have just made a phone call or sent an email.  There was no reason to put it on Twitter or create a news story.  However, creating news is the new hobby in College Station. 



Since: Jan 19, 2007
Posted on: January 9, 2012 2:10 pm
 

Texas A&M going after the Denver Broncos

There will be no suit unless the Broncos challenge.  They'll get a Cease and Desist and that'll be the end of it.
No. The Broncos could ignore TA&M and keep using the phrase. It's up to TA&M to sue the Broncos. Good luck proving actual damages. Years into it, any judgment wouldn't even come close to covering the lawyer bills.



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