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Blog Entry

Texas close to forming own television network

Posted on: January 10, 2011 2:59 pm
Edited on: January 10, 2011 3:13 pm
 
Posted by Eric Angevine

The helter-skelter realignment of conferences over the summer was driven by football. Or, more accurately, driven by the television revenue college football produces. Every school that changed allegiances was looking for a better financial deal.

Three programs, however, made headlines by remaining aloof from the process, more or less. Notre Dame opted to keep its football team unaffiliated and its other sports in the Big East. Brigham Young went independent in football and will move its hoops team to the West Coast Conference.

Texas, on the other hand, allegedly spurned offers from every other major conference to stay with the diminished Big 12. The soon-to-be-Pac 12 wanted to retain television rights from all members in order to form a league-wide network. That didn't sit well with the Longhorns, because they feel they're big enough not to have to share equally.

Turns out, the school had the right idea. The theoretical "Longhorn Network", dedicated to televising only UT sports, is nearing reality, according to a January 9 article in the Austin newspaper. 

ESPN and the University of Texas are "very close" to concluding negotiations to pair the two entities and form an exclusive television channel dedicated entirely to Longhorn sports , an ESPN executive said Sunday.

Burke Magnus, senior vice president for college sports programming, told the American-Statesman that once the deal is finalized, ESPN would show perhaps one or two Longhorn football games and up to "eight or 10" men's basketball games per season, even more than first acknowledged .

(Texas AD DeLoss) Dodds has said Texas would like to launch the network in 2011.

-Kirk Bohls, Austin American-Statesman 
Texas is one of the few schools in the nation -- Stanford, LSU and North Carolina are others -- that experiences significant fan support for so-called non-revenue sports. The Longhorn baseball team competes annually for top honors at the College World Series, for instance. That, in addition to a wide-spread and extremely loyal fan base, makes the proposed Longhorn Network a much better deal for Texas than the school could have ever found in another conference. Keeping the Big 12's remaining nine dwarfs around and feeding them slivers of the revenue pie while still retaining the ability to mint cash of their own through unshared TV revenue is about as good a deal as UT could hope for. Two-thirds of each season's game schedules are automatically filled, and the Horns still have an easy in to BCS bowl games.

Basketball-wise, Texas will gain more exposure, without having to defer to the likes of Kansas for Big Monday, etc. The whole thing is basically a win-win for everyone wearing burnt orange today. Texas is firmly in the driver's seat of college sports and especially the Big 12 right now, with an innovative approach to making money that puts them in the rarified realm of the two previously mentioned private, faith-based universities.

When future TV rights fees are negotiated, there still won't be too many programs that might hope to wield this kind of leverage, but it's an intriguing concept to keep an eye on. While everyone else huddles together seeking safety (and wealth) in numbers, a handful of programs will step away from the crowd to become captains of industry. Texas is clearly one of that lucky minority.

There's a reason they call it the Lone Star State.
Category: NCAAB
Comments

Since: Jun 11, 2010
Posted on: January 11, 2011 3:52 pm
 

Texas close to forming own television network

If every team in the soon to be desolved Big XII goes independent who cares, they will not dry up and blow away,maybe, just maybe, they would thrive, able to pick own schedule sell there games to any network, Football pays for non revenue sports anyway, and if you go to a BCS bowl look at the Revenue you do not have to share, Texas, is really an independent anyway, look at all these schools changing conferences, does it really matter. look at the ratings of last nights championship game, off the charts!     



Since: Oct 30, 2008
Posted on: January 11, 2011 2:01 pm
 

Texas close to forming own television network

The Big 8 is done.  No CU, no NU and OU is either going with Texas or to the SEC if Texas goes independant.

Besides, why should Texas go independent when what's left of the Big 12 schools are going to kiss thier ass and give them all the money just so they don't have to go to the MAC?

Texas is in control, because other than CU, NU, Oklahoma or A&M, the rest of the schools don't have any options.


™HAILTHECHIEFS™
Since: Oct 11, 2010
Posted on: January 10, 2011 9:19 pm
This comment has been removed.

Post Deleted by Administrator




Since: Aug 21, 2006
Posted on: January 10, 2011 8:37 pm
 

Texas close to forming own television network

This is wrong. KU, KSU, ISU and MU were invited to and set to join the Big East if the B12 thing fell through. Bill Self let this slip on a radio show after the dust settled.



Since: Oct 17, 2008
Posted on: January 10, 2011 8:12 pm
 

Texas close to forming own television network

This is the next step adding Notre Dame and BYU to the Big 12.  Once Texas establishes the precedent, then Notre Dame will be allowed to join the Big 12 and keeps it's own television deal too.   No other conference in the country will allow that and Notre Dame will eventually have to join a conference.  Don't think Texas and Notre Dame haven't had these discussions.



Since: Aug 25, 2006
Posted on: January 10, 2011 7:51 pm
 

Texas close to forming own television network

"Texas is one of the few schools in the nation -- Stanford, LSU and North Carolina are others -- that experiences significant fan support for so-called non-revenue sports. "

Alabama is another. They regularly sell out gymnastics meets and lead the nation in softball attendance.

There has been talk of the Tide following in the Longhorns' footsteps. We'll see...




Since: Aug 28, 2007
Posted on: January 10, 2011 7:28 pm
 

Texas close to forming own television network

I have no doubt this can and will be a cash cow for Texas.  I'm hoping that all Longhorns baseball games will be shown.  I don't get down to Austin much anymore and miss going to the games.

I would have to agree that it is arrogant to think that one school can carry a network.  However, I say give it a shot.  If there was a Big 12 network, then it's possible I wouldn't get to see the Longhorns play when I want because of a scheduling conflict with another school.



Since: Sep 7, 2010
Posted on: January 10, 2011 7:02 pm
 

Texas close to forming own television network

"Lots of us watched less football this year as the Longhorns played less competitively..."

That statement does not lend any credibility to you definition of a fan. If you watched less football merely because they were less competitive, I would have to say the band wagon is your proper place.  Real fans don't watch ,only if, they believe their team is going to win.  They continue to watch regardless.  If you think that other sports do not have a following you have not paid much attention to what the baseball team does nor what "the Gazelles" bring into to a packed Gregory gymnasium.  More UT Sports, the happier I am, hell I'd watch UT chess if it was on TV...Hook 'Em



Since: Jun 11, 2010
Posted on: January 10, 2011 5:58 pm
 

Texas close to forming own television network

"Why doesn't Texas go independent while they're at it? The other nine schools would get along just as well without them. After all, the Big Eight prospered nicely without any membership from south of the Oklahoma border?"


Well, I guess TEXAS Tech, Baylor, and TEXAS A&M just suddenly got moved north of the Oklahoma border.  In case you forgot, Nebraska and Colorado are "gone and ain't comin' back".  So,that would leave just six schools if there were no schools south of the Oklahoma border needed.  Not good for KU, KSU, ISU, MU, OU, OSU.  Anyway, OU was crystal clear that it was sticking with TX and OSU is stuck to OU, leaving only KU, KSU, ISU, & MU.  At least this is currently a viable confernce.  The one you proposed died long ago. There are reasons why KU, KSU, ISU, & MU were not invited anywhere and it's the same reason why Texas and it's 3 little sisters were.  I know it may be hard to believe, but it was MONEY!!!  Go Figure.  Instead of anger, you should be happy the Texas and OK schools stayed, it was in their mutual best interests to all stay together, excepting CU and NU.  Texas gets it's network and everyone shares a bigger piece of the pie due to their relationship with Texas.  Everybody wins.  And don't tell me for 1 minute that KU would not launch it's own network if it could, because it most certainly would.  That would be like turning down a raise, who would do that? Generally speaking, having more is better, with money that is. I doubt even a Kansan would argue with that, but maybe I'm wrong...Bitterness and resentment.. Let it go!!

Sorry for the repost.  It didn't link the repose to the original comment.



Since: Jun 11, 2010
Posted on: January 10, 2011 5:54 pm
 

Texas close to forming own television network

Well, I guess TEXAS Tech, Baylor, and TEXAS A&M just suddenly got moved north of the Oklahoma border.  In case you forgot, Nebraska and Colorado are "gone and ain't comin' back".  So,that would leave just six schools if there were no schools south of the Oklahoma border needed.  Not good for KU, KSU, ISU, MU, OU, OSU.  Anyway, OU was crystal clear that it was sticking with TX and OSU is stuck to OU, leaving only KU, KSU, ISU, & MU.  At least this is currently a viable confernce.  The one you proposed died long ago. There are reasons why KU, KSU, ISU, & MU were not invited anywhere and it's the same reason why Texas and it's 3 little sisters were.  I know it may be hard to believe, but it was MONEY!!!  Go Figure.  Instead of anger, you should be happy the Texas and OK schools stayed, it was in their mutual best interests to all stay together, excepting CU and NU.  Texas gets it's network and everyone shares a bigger piece of the pie due to their relationship with Texas.  Everybody wins.  And don't tell me for 1 minute that KU would not launch it's own network if it could, because it most certainly would.  That would be like turning down a raise, who would do that? Generally speaking, having more is better, with money that is. I doubt even a Kansan would argue with that, but maybe I'm wrong...Bitterness and resentment.. Let it go!!


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