By Matt Norlander
I'm quite the Earth-friendly dude. I go out of my way to recycle, unplug dormant appliances and push for carpools when the occassion calls for it. But I know what's practical and right, too, meaning: I'm still prone to mock those in Smart Cars. It's why I have to put K-State on blast right here and now. The video below is about as embarrassing as it gets from a PR standpoint. The 45-second promo for a cleaner Kansas reeks a total absence of self-awareness. It's something out of 1984. You know, if we gave a whip about the environment in 1984.
You can see EcoKat's costume from the still in the video frame. Looks like something out of Borzello's closet, minutes the superhero-style gloves, of course.
Here's more about the genesis of this project, which is necessary and positive, but totally tease-able on the surface. Then again, if it wasn't so cheesy and over-the-top, I'm not writing about it. Well-played, K-State. Additionally, I don't see how the hairspray keeping EcoKat's look in tact is good for Mother Earth. Makes me long for the return of Greenzo.