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Blog Entry

UK-IU draws 3.5 million viewers

Posted on: December 13, 2011 3:13 pm
Edited on: December 13, 2011 3:20 pm
 


By Gary Parrish


John Calipari spent part of last week publicly discussing the possibility of ending one of his high-profile home-and-home series -- either with Louisville, North Carolina or Indiana.

The Kentucky coach has his reasons, of course. One of them is that the SEC will move from 16 to 18 league games next year. Another is Calipari's strong desire to play more made-for-TV neutral-site games. So I get it. Honestly, I do. But I still hope all three series remain, and college basketball fans in general seem to agree because 3.5 million people watched Saturday's tilt between the Wildcats and Indiana.

That's a low number for "Jersey Shore."

But it's a massive pull for college basketball.

What Kentucky-Indiana provided was a game between two undefeated teams from two tradition-rich schools at an on-campus arena, and the importance of that last little detail can't be overstated. Take the same game -- and the same Christian Watford buzzer-beating 3-pointer that gave Indiana a victory over the top-ranked Wildcats -- and put it at Madison Square Garden, and it loses something. Because the location mattered. It provided the type of atmosphere that makes college basketball special, and it created the postgame celebration that most of us will remember forever. I like that. And it's only possible with a home-and-home series between power programs.

Truth be told, we don't have enough of those these days.

That's why it would stink to lose one of the really, really good ones.

Photo: US PRESSWIRE
Comments

Since: Nov 2, 2006
Posted on: December 13, 2011 3:56 pm
 

UK-IU draws 3.5 million viewers

Most definitely the IU effect



Since: Dec 13, 2011
Posted on: December 13, 2011 3:39 pm
 

UK-IU draws 3.5 million viewers

I'm sure IU had a nice impact, but the fact that the game was in a prime spot at 5pm est (and not noon) and not competing with much in the way of college football was the main difference between the UK/UNC and UK/IU ratings.  



Since: Aug 25, 2006
Posted on: December 13, 2011 3:29 pm
 

UK-IU draws 3.5 million viewers

Yes, because there's no way it could be the specific combination "effect." C'mon guys. Get it together. 



Since: Dec 13, 2011
Posted on: December 13, 2011 3:27 pm
 

UK-IU draws 3.5 million viewers

doubt it....UK-UNC only drew 1.5 million viewers. 2 million more viewers because you played unranked Indiana. I'm gonna say it's the IU effect



Since: Oct 20, 2011
Posted on: December 13, 2011 3:17 pm
 

UK-IU draws 3.5 million viewers

Kentucky EFFECTSealed


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com