Blog Entry

Nike sterilizes college hoops with platinum unis

Posted on: January 25, 2012 11:01 am
Edited on: January 25, 2012 12:22 pm
 
None of these people currently play college basketball. (Nike)
By Matt Norlander

Syracuse fans' worst nightmares have come true. The team will wear gray uniforms. That's the color of the enemy, Georgetown.

It's not just Syracuse, though. Many teams will be wearing gray -- oh, sorry, PLATINUM -- at some point this season. Nike teamed up with a bunch of universities, primarily because Nike has lot of employees with a lot of time on their hands and is obsessed with this gray/platinum trend way more than it should be. Because of this, nine teams will don these generic, already-out-of-vogue uniforms.

Other schools duped into the marketing ploy include Arizona, UConnDuke, Florida, Kentucky, both the men's and women's North Carolina teams and the Baylor women's hoops squad. Here's the thing -- they're not even that ugly. It'd be one thing if these threads were Oregon's court reincarnated, but they're just ... boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale.

                       [SEE THE COMPLETE SLIDESHOW OF NEW UNIFORMS AT NIKE'S WEBSITE]

The relief comes from the fact these things will not affect player performance. Because players don't much care what they wear, or at least they don't let the colors they don alter their game. As long as fans can restrain themselves from vomiting onto the floor, we should all survive this. Look good, feel good; feel good, play good and all that, but these just look like uniforms that take away from the spirit of the team. They're not playing for Syracuse or UNC or Arizona anymore. They're playing for Nike. Aren't we all. Them or Apple.

There is good news. First of all, the uniforms are apparently great for the environment, having been made up of mostly recycled polyester material, as well as most of Jim Boeheim's old, sweaty dress shirts.

Secondarily, the teams won't be wearing them on the regular. Syracuse will place them on their backs for the most meaningless game of their season: the Feb. 22 home game against South Florida. Kentucky, so fa as we know, is only throwing on the throwfronts for the Jan. 31 game against Tennessee. UConn will give these things a go this Sunday, against Notre Dame.

They'll come and go until the next uniform trend arrives. And when that happens, let's abide by dominant team colors.

(Via Troy Nunes is an Absolute Magician)
Comments

Since: Jun 3, 2011
Posted on: January 25, 2012 12:33 pm
 

Nike sterilizes college hoops with platinum unis

When you are 8 years old and playing in the community rec league, having identical uniforms except for the color is OK.  When you are a Division I college program with a long, proud history like most these schools, have some guts, have some integrity, have some pride, and tell Nike to take their fashion sense and stick it.  This is absurd, and it continues the absurdity that we saw with fugly college football unis in the Fall.  yet one more sign of the coming apocalypse...



Since: Nov 25, 2009
Posted on: January 25, 2012 12:22 pm
 

Nike sterilizes college hoops with platinum unis

They all look too similar to me.  It's a grey uniform with team colored stripe down the side (wow!!).  They could have at least made the school name a color other than more grey.


FAIL! 



Since: Feb 3, 2011
Posted on: January 25, 2012 12:09 pm
 

Nike sterilizes college hoops with platinum unis

Great article, and I'm an Oregon fan who happens to like most of our football unis.



Since: May 8, 2011
Posted on: January 25, 2012 11:51 am
 

Nike sterilizes college hoops with platinum unis

I truly doubt a home game against a conference foe is the "most meaningless" game of the season for anyone, especially Syracuse....


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