Blog Entry

Nike sterilizes college hoops with platinum unis

Posted on: January 25, 2012 11:01 am
Edited on: January 25, 2012 12:22 pm
None of these people currently play college basketball. (Nike)
By Matt Norlander

Syracuse fans' worst nightmares have come true. The team will wear gray uniforms. That's the color of the enemy, Georgetown.

It's not just Syracuse, though. Many teams will be wearing gray -- oh, sorry, PLATINUM -- at some point this season. Nike teamed up with a bunch of universities, primarily because Nike has lot of employees with a lot of time on their hands and is obsessed with this gray/platinum trend way more than it should be. Because of this, nine teams will don these generic, already-out-of-vogue uniforms.

Other schools duped into the marketing ploy include Arizona, UConnDuke, Florida, Kentucky, both the men's and women's North Carolina teams and the Baylor women's hoops squad. Here's the thing -- they're not even that ugly. It'd be one thing if these threads were Oregon's court reincarnated, but they're just ... boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale.


The relief comes from the fact these things will not affect player performance. Because players don't much care what they wear, or at least they don't let the colors they don alter their game. As long as fans can restrain themselves from vomiting onto the floor, we should all survive this. Look good, feel good; feel good, play good and all that, but these just look like uniforms that take away from the spirit of the team. They're not playing for Syracuse or UNC or Arizona anymore. They're playing for Nike. Aren't we all. Them or Apple.

There is good news. First of all, the uniforms are apparently great for the environment, having been made up of mostly recycled polyester material, as well as most of Jim Boeheim's old, sweaty dress shirts.

Secondarily, the teams won't be wearing them on the regular. Syracuse will place them on their backs for the most meaningless game of their season: the Feb. 22 home game against South Florida. Kentucky, so fa as we know, is only throwing on the throwfronts for the Jan. 31 game against Tennessee. UConn will give these things a go this Sunday, against Notre Dame.

They'll come and go until the next uniform trend arrives. And when that happens, let's abide by dominant team colors.

(Via Troy Nunes is an Absolute Magician)

Since: Nov 8, 2009
Posted on: January 26, 2012 3:55 pm

Nike sterilizes college hoops with platinum unis

those models look excited to be there.  they must realize they look like complete assclowns, if even for 30 minutes, during the Nike photo shoot.  they got em standing there like a police lineup.  ridiculous.

Since: Nov 8, 2011
Posted on: January 26, 2012 3:33 pm

Nike sterilizes college hoops with platinum unis

These are ugly

Since: Nov 8, 2009
Posted on: January 26, 2012 3:28 pm

Nike sterilizes college hoops with platinum unis

someobody needs to have some backbone and tell Nike to GFT.  they already fkdup half the college football season, now they're gonna wreck college basketball too???  if we wanted to see loudass uniforms we'd go to the rollerderby or a Cincinnati Bengals game.  JoePa may have gotten out just in time.  anytime someone steps on the field or COURT now and has some apes*** looking uniform on, we'll all know Nike's behind it.  why don't they just save time and just buy their own university then they could change their uniforms, school colors, mascots, whatever every single week if they'd like.  at least they wouldn't ruin one of the few absolutes left in college sports, especially football.  with conferences realigning and losing all geographic proximity, the last thing we want and need is Nike coming along and ruining our beloved team's uniforms with their ghetto style.

Since: Mar 15, 2010
Posted on: January 26, 2012 3:22 pm

Nike sterilizes college hoops with platinum unis

I honestly think there are a bunch of little girls on this thread, and a lot of others.  It is an ALTERNATE uniform for only 1 or 2 games.  UK, is a Nike Elite program, so this stuff happens.  Are they super-duper?  No, but they are not that bad, and it is not like every other team does not have the same problem, as UK does.  Sorry that they are not completely Blue and White, but those colors are in there, and we have undegone many of these special editions for some time now.  

So, get a grip and root for the Cats, no matter what they wear!

Since: Aug 19, 2006
Posted on: January 26, 2012 1:41 pm

Nike sterilizes college hoops with platinum unis

Oooh, ahhh, aren't they cool?  Platinum?  Looks gray to me.

Since: Mar 10, 2009
Posted on: January 26, 2012 1:27 am

Nike sterilizes college hoops with platinum unis

@Orygun Quacks - I agree, who cares what the uni's look like ? I'm not fond of them either, but it doesn't mean just because my school (UNC) has decided to don the hideous uni's that I dislike or respect the program any less for it. I blame Nike more than the programs that bought into this " trend ", they're the ones who are continually pushing out new jersey ideas that don't need to be introduced. Don't get me wrong, I like some of the ncaa football jersey changes, I really do, the Gopher's uni's look much better, I like LSU's new look which is basically an update on the traditional look, so there are some out there that I don't mind seeing, namely cause, it's just a freaking uni. Nike is always going to manufacture some ridiculous looking designs, so why complain about something that's probably not going to be stopped anytime soon in my lifetime ?  

Since: Jan 26, 2012
Posted on: January 26, 2012 12:10 am

Nike sterilizes college hoops with platinum unis

I am so sick of Nike. I don't think I will be bying anything with their logo on it from here on out. LEAVE SPORTS UNIFORMS ALONE!!!!!!!! Jesus, what is wrong with these people? They have made it where I can't even watch college football because I start to get motion sick from their rediculous uniforms! The games are going to start having the "watching this game may cause seisures" warning on them!!!!

Since: Aug 22, 2006
Posted on: January 26, 2012 12:03 am

Nike sterilizes college hoops with platinum unis

Why is everyone so uptight?  It's a freakin' uniform.  Who cares?  You won't watch the game because you don't like their little outfits?  What a clown.

Since: Apr 17, 2008
Posted on: January 25, 2012 11:06 pm

Nike sterilizes college hoops with platinum unis

I know money is what drives college sports, among other things.  But, why does Nike have to rub our face in it by having teams wear uniforms that are not their colors?  UK is Blue and White, not gray and blue.  The UConn jersey looks like it should be Ohio State.  I'm a hater on this and won't watch this game.  Keep pissing me off and I'll make it a point to not buy any of your other stuff too.

Since: Oct 23, 2006
Posted on: January 25, 2012 10:39 pm

Nike sterilizes college hoops with platinum unis

  1. Horrible!!!

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