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Blog Entry

Nike sterilizes college hoops with platinum unis

Posted on: January 25, 2012 11:01 am
Edited on: January 25, 2012 12:22 pm
 
None of these people currently play college basketball. (Nike)
By Matt Norlander

Syracuse fans' worst nightmares have come true. The team will wear gray uniforms. That's the color of the enemy, Georgetown.

It's not just Syracuse, though. Many teams will be wearing gray -- oh, sorry, PLATINUM -- at some point this season. Nike teamed up with a bunch of universities, primarily because Nike has lot of employees with a lot of time on their hands and is obsessed with this gray/platinum trend way more than it should be. Because of this, nine teams will don these generic, already-out-of-vogue uniforms.

Other schools duped into the marketing ploy include Arizona, UConnDuke, Florida, Kentucky, both the men's and women's North Carolina teams and the Baylor women's hoops squad. Here's the thing -- they're not even that ugly. It'd be one thing if these threads were Oregon's court reincarnated, but they're just ... boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale.

                       [SEE THE COMPLETE SLIDESHOW OF NEW UNIFORMS AT NIKE'S WEBSITE]

The relief comes from the fact these things will not affect player performance. Because players don't much care what they wear, or at least they don't let the colors they don alter their game. As long as fans can restrain themselves from vomiting onto the floor, we should all survive this. Look good, feel good; feel good, play good and all that, but these just look like uniforms that take away from the spirit of the team. They're not playing for Syracuse or UNC or Arizona anymore. They're playing for Nike. Aren't we all. Them or Apple.

There is good news. First of all, the uniforms are apparently great for the environment, having been made up of mostly recycled polyester material, as well as most of Jim Boeheim's old, sweaty dress shirts.

Secondarily, the teams won't be wearing them on the regular. Syracuse will place them on their backs for the most meaningless game of their season: the Feb. 22 home game against South Florida. Kentucky, so fa as we know, is only throwing on the throwfronts for the Jan. 31 game against Tennessee. UConn will give these things a go this Sunday, against Notre Dame.

They'll come and go until the next uniform trend arrives. And when that happens, let's abide by dominant team colors.

(Via Troy Nunes is an Absolute Magician)
Comments

Since: Sep 20, 2006
Posted on: January 25, 2012 9:54 pm
 

Nike sterilizes college hoops with platinum unis

Remember they don't have to wear thease every game!




Since: Sep 20, 2006
Posted on: January 25, 2012 9:48 pm
 

Nike sterilizes college hoops with platinum unis

These uniforms are just that...uniform-ity, wow UGLY!



Since: Jan 25, 2012
Posted on: January 25, 2012 9:40 pm
 

Nike sterilizes college hoops with platinum unis

I think they're cool anf different. Really nice.



Since: Jan 27, 2008
Posted on: January 25, 2012 9:17 pm
 

Nike sterilizes college hoops with platinum unis

3 words..... Re Tard Ed



Since: Jan 2, 2010
Posted on: January 25, 2012 8:55 pm
 

Nike sterilizes college hoops with platinum unis

Looks like what I wore at the YMCA in the 70's that was in my gym bag from high school  PE. Retro ugly NO NO NO! Is that the  best  your  marketing  team  could  come  up with ? They  should  be fired. Must be a Chinese  firm, they  look like the  Mao Tse-Tung collection.



Since: Apr 1, 2008
Posted on: January 25, 2012 8:44 pm
 

Nike sterilizes college hoops with platinum unis

Enough with this crap already Nike. And the Universities should be ashamed.  These ugly uniforms take away from the school colors.  Especially schools like Duke and NC. 



Since: Mar 24, 2009
Posted on: January 25, 2012 8:37 pm
 

Nike sterilizes college hoops with platinum unis

These uniforms really put the "UG" in UGLY.They should be burned instead of worn !!!




Since: Apr 16, 2010
Posted on: January 25, 2012 8:16 pm
 

Nike sterilizes college hoops with platinum unis

LMAO....Nike finally got uniforms for the parades on Franklin St. in Chapel Thrill and I see Duke is invited.  Those "thangs" are beautiful!!! Kiss



Since: May 8, 2010
Posted on: January 25, 2012 7:42 pm
 

Nike sterilizes college hoops with platinum unis

Horrible! Agree stick with your school colors.



Since: Nov 19, 2008
Posted on: January 25, 2012 7:26 pm
 

Nike sterilizes college hoops with platinum unis

Gray is the new black!!  Awful.

Stick with your school colors.  It adds character to the game.


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