Blog Entry

Nike sterilizes college hoops with platinum unis

Posted on: January 25, 2012 11:01 am
Edited on: January 25, 2012 12:22 pm
 
None of these people currently play college basketball. (Nike)
By Matt Norlander

Syracuse fans' worst nightmares have come true. The team will wear gray uniforms. That's the color of the enemy, Georgetown.

It's not just Syracuse, though. Many teams will be wearing gray -- oh, sorry, PLATINUM -- at some point this season. Nike teamed up with a bunch of universities, primarily because Nike has lot of employees with a lot of time on their hands and is obsessed with this gray/platinum trend way more than it should be. Because of this, nine teams will don these generic, already-out-of-vogue uniforms.

Other schools duped into the marketing ploy include Arizona, UConnDuke, Florida, Kentucky, both the men's and women's North Carolina teams and the Baylor women's hoops squad. Here's the thing -- they're not even that ugly. It'd be one thing if these threads were Oregon's court reincarnated, but they're just ... boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale.

                       [SEE THE COMPLETE SLIDESHOW OF NEW UNIFORMS AT NIKE'S WEBSITE]

The relief comes from the fact these things will not affect player performance. Because players don't much care what they wear, or at least they don't let the colors they don alter their game. As long as fans can restrain themselves from vomiting onto the floor, we should all survive this. Look good, feel good; feel good, play good and all that, but these just look like uniforms that take away from the spirit of the team. They're not playing for Syracuse or UNC or Arizona anymore. They're playing for Nike. Aren't we all. Them or Apple.

There is good news. First of all, the uniforms are apparently great for the environment, having been made up of mostly recycled polyester material, as well as most of Jim Boeheim's old, sweaty dress shirts.

Secondarily, the teams won't be wearing them on the regular. Syracuse will place them on their backs for the most meaningless game of their season: the Feb. 22 home game against South Florida. Kentucky, so fa as we know, is only throwing on the throwfronts for the Jan. 31 game against Tennessee. UConn will give these things a go this Sunday, against Notre Dame.

They'll come and go until the next uniform trend arrives. And when that happens, let's abide by dominant team colors.

(Via Troy Nunes is an Absolute Magician)
Comments

Since: Aug 1, 2008
Posted on: January 25, 2012 7:22 pm
 

Nike sterilizes college hoops with platinum unis

I think the two woman in the picture should be drafted by the Knicks to play point guard. Lord knows they need them.



Since: Mar 1, 2007
Posted on: January 25, 2012 7:03 pm
 

Nike sterilizes college hoops with platinum unis

So nike wants them all to look like Georgetown, why?    You couldnt get any more drab looking unis.     Tradtion takes a back seat to $$$.



Since: Aug 31, 2006
Posted on: January 25, 2012 7:02 pm
 

Nike sterilizes college hoops with platinum unis

Interesting, I actually like the Kentucky one, that "platinum" goes well with the shade of blue UK has.  I didn't like any of the others though.  I would be fine if UK wore those more often actually.



Since: Mar 6, 2007
Posted on: January 25, 2012 6:59 pm
 

Nike sterilizes college hoops with platinum unis

These uniforms suck. Too UGLY for words. Sorry Georgetown.



Since: Jan 15, 2008
Posted on: January 25, 2012 6:08 pm
 

Nike sterilizes college hoops with platinum unis

Like a thoroughly digested pile of puke. Uniforms suck.



Since: Sep 11, 2006
Posted on: January 25, 2012 6:05 pm
 

Nike sterilizes college hoops with platinum unis

This puts the UNIFORM in uniform, eh?  Why shouldn't people all basically look the same?  Uniform dress codes as deemed by the high and mighty NIKE rule!  Seriously, if the kids wearing them like them then whatever.  But NIKE uniforms in general look like some reality show fashion designer's attempt at getting attention.  I don't buy basketball wear anyway so it doesn't affect me one way or the other.  But it may be hard to tell who is who when watching them on TV if everyone's home and away uniforms are...well...uniform...




Since: Sep 20, 2006
Posted on: January 25, 2012 5:30 pm
 

Nike sterilizes college hoops with platinum unis

Another sign that tradition means less and less in America everyday.  One road and one home uni is enough.
Stay with the old school uniforms. 



Since: Jan 25, 2012
Posted on: January 25, 2012 5:14 pm
 

Nike sterilizes college hoops with platinum unis

Why would Carolina trade the best uniform in college sports for this ugly piece of crap.
 Money and greed that's what
It killed pro baseball and basketball and now it's at work on the college level

Greed, Greed, Greed !!    



Since: Sep 8, 2009
Posted on: January 25, 2012 5:08 pm
 

Nike ruins college uniforms, one sport at a time

Why does Nike insist on ruining the look of college uniforms?  Who asked for this market junk - no one.  Want a better uniform?  Ask the students of the school to design it then.  Don't let some sponsor shovel their Chinese made throwaway uniforms on us.



Since: Oct 29, 2011
Posted on: January 25, 2012 4:49 pm
 

Nike sterilizes college hoops with platinum unis

Its for one stinking game. Jesus Christ some of you are acting like 5 year olds. They jerseys arent for me or you, they are for the players on the court and I know dang well they like them


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