Blog Entry

Nike sterilizes college hoops with platinum unis

Posted on: January 25, 2012 11:01 am
Edited on: January 25, 2012 12:22 pm
None of these people currently play college basketball. (Nike)
By Matt Norlander

Syracuse fans' worst nightmares have come true. The team will wear gray uniforms. That's the color of the enemy, Georgetown.

It's not just Syracuse, though. Many teams will be wearing gray -- oh, sorry, PLATINUM -- at some point this season. Nike teamed up with a bunch of universities, primarily because Nike has lot of employees with a lot of time on their hands and is obsessed with this gray/platinum trend way more than it should be. Because of this, nine teams will don these generic, already-out-of-vogue uniforms.

Other schools duped into the marketing ploy include Arizona, UConnDuke, Florida, Kentucky, both the men's and women's North Carolina teams and the Baylor women's hoops squad. Here's the thing -- they're not even that ugly. It'd be one thing if these threads were Oregon's court reincarnated, but they're just ... boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale.


The relief comes from the fact these things will not affect player performance. Because players don't much care what they wear, or at least they don't let the colors they don alter their game. As long as fans can restrain themselves from vomiting onto the floor, we should all survive this. Look good, feel good; feel good, play good and all that, but these just look like uniforms that take away from the spirit of the team. They're not playing for Syracuse or UNC or Arizona anymore. They're playing for Nike. Aren't we all. Them or Apple.

There is good news. First of all, the uniforms are apparently great for the environment, having been made up of mostly recycled polyester material, as well as most of Jim Boeheim's old, sweaty dress shirts.

Secondarily, the teams won't be wearing them on the regular. Syracuse will place them on their backs for the most meaningless game of their season: the Feb. 22 home game against South Florida. Kentucky, so fa as we know, is only throwing on the throwfronts for the Jan. 31 game against Tennessee. UConn will give these things a go this Sunday, against Notre Dame.

They'll come and go until the next uniform trend arrives. And when that happens, let's abide by dominant team colors.

(Via Troy Nunes is an Absolute Magician)

Since: Nov 6, 2007
Posted on: January 25, 2012 4:34 pm

Nike sterilizes college hoops with platinum unis

Nike, seriouslly fire the genius behind these uniforms. they are terrible. i could have designed something better in five minutes. i can hear the inside of the board room: guy in grey suit says 'you know what would be cool if we made every teams jersey the same grey with generic lettering." another guy in grey suit repsonds "thats an awesome idea, lets put their team color on a stripe down the side"

I don;t get why nike wants to make every teams jersey look the same. rememeber the good old days when the uniforms actually looked cool and you could tell the difference between teams. now the only difference is the name is changed. bring back the old cursive syracuse jerseys if you want to sell some jerseys.

Since: Dec 21, 2007
Posted on: January 25, 2012 4:31 pm
This comment has been removed.

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Since: Dec 16, 2006
Posted on: January 25, 2012 4:29 pm

Nike sterilizes college hoops with platinum unis

Why couldnt they have done black or something...Gray is a bit much for any team whos colors don't involve gray.

Since: Mar 18, 2010
Posted on: January 25, 2012 3:54 pm

Nike sterilizes college hoops with platinum unis

This is just patently awful, and a clear effort to SELL MORE SHIRTS TO THE YOUTHS! Carolina Blue or white for my Tar Heels, thank you very much....

Since: Sep 19, 2006
Posted on: January 25, 2012 3:48 pm

Nike sterilizes college hoops with platinum unis

Oh please, can't somebody agree with a corporation for once?  Think of this recycle a thing, it gets turned into something else, the energy used comes from solar or tidal or hydro.  You don't need any new energy source thus you don't need to take any more of the earth's limited resources (coal/oil).  That world is possible.  And it is small increments that eventually lead to big leaps (see the Tipping Point).  You probably never imagined 20 years ago you could watch a movie in your living room through a wii or that you could tivo your favorite team so you could watch them play when you want without commercials.  I know you'll scoff and say a future w/o coal or oil will never happen - but it will, it is inevitable, so we need to keep plugging away until your behavior helps the cause -- and sports in one of the world's best and most powerful mechanisms to make it happen.

Since: Jul 28, 2009
Posted on: January 25, 2012 3:47 pm

Nike sterilizes college hoops with platinum unis

i don't know the correct terminology for LSU users zona.   come to think of it i guess it's not addictive.    for as far as being more outlandish how quickly you forget maryland fb.  or was that under armor?    oregon's chrome helmets was Nike and that was really bad.

Since: Oct 29, 2006
Posted on: January 25, 2012 3:44 pm

Nike sterilizes college hoops with platinum unis

I can appreciate Nike's effort with all this, but they may have swung and missed with this.   As an Orange fan, I like the uniforms they wear now.  I think Nike may have designed them last time around when they tried this.  Is that a checker pattern on the UK uniform?  Like at Kentucky, I think these uniforms are one and done.

Since: Oct 22, 2007
Posted on: January 25, 2012 3:34 pm

Nike sterilizes college hoops with platinum unis

aRe they employing LSD junkies?

First of all, there is no such thing as an "LSD junkie."

Second, if there were and they were being employed by Nike, don't you think these uniforms would be much funkier and more colorful??? Tongue out lol

Since: Jan 23, 2012
Posted on: January 25, 2012 3:31 pm

Nike sterilizes college hoops with platinum unis

Who wants to go to the big dance with last year's duds?

Since: Jul 28, 2009
Posted on: January 25, 2012 3:30 pm

Nike sterilizes college hoops with platinum unis

Oh get off it bula.  are you a nike exec?   stop with the drama about a planet to live on.   there are real environmental issues in the world, but recycling doenst address much.  the old material still has to be altered into the new material which takes energy.  recycling is mainly just a trendy way for airhead / granola head types to feel that they are doing something to "help" and that they are more ethical than others.   these are bball unis.   they look weird. 

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