Blog Entry

Nike sterilizes college hoops with platinum unis

Posted on: January 25, 2012 11:01 am
Edited on: January 25, 2012 12:22 pm
 
None of these people currently play college basketball. (Nike)
By Matt Norlander

Syracuse fans' worst nightmares have come true. The team will wear gray uniforms. That's the color of the enemy, Georgetown.

It's not just Syracuse, though. Many teams will be wearing gray -- oh, sorry, PLATINUM -- at some point this season. Nike teamed up with a bunch of universities, primarily because Nike has lot of employees with a lot of time on their hands and is obsessed with this gray/platinum trend way more than it should be. Because of this, nine teams will don these generic, already-out-of-vogue uniforms.

Other schools duped into the marketing ploy include Arizona, UConnDuke, Florida, Kentucky, both the men's and women's North Carolina teams and the Baylor women's hoops squad. Here's the thing -- they're not even that ugly. It'd be one thing if these threads were Oregon's court reincarnated, but they're just ... boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale.

                       [SEE THE COMPLETE SLIDESHOW OF NEW UNIFORMS AT NIKE'S WEBSITE]

The relief comes from the fact these things will not affect player performance. Because players don't much care what they wear, or at least they don't let the colors they don alter their game. As long as fans can restrain themselves from vomiting onto the floor, we should all survive this. Look good, feel good; feel good, play good and all that, but these just look like uniforms that take away from the spirit of the team. They're not playing for Syracuse or UNC or Arizona anymore. They're playing for Nike. Aren't we all. Them or Apple.

There is good news. First of all, the uniforms are apparently great for the environment, having been made up of mostly recycled polyester material, as well as most of Jim Boeheim's old, sweaty dress shirts.

Secondarily, the teams won't be wearing them on the regular. Syracuse will place them on their backs for the most meaningless game of their season: the Feb. 22 home game against South Florida. Kentucky, so fa as we know, is only throwing on the throwfronts for the Jan. 31 game against Tennessee. UConn will give these things a go this Sunday, against Notre Dame.

They'll come and go until the next uniform trend arrives. And when that happens, let's abide by dominant team colors.

(Via Troy Nunes is an Absolute Magician)
Comments

Since: Jan 23, 2012
Posted on: January 25, 2012 3:29 pm
 

Nike sterilizes college hoops with platinum unis

Its about time that fashion caught up with college hoops.  Who wants to show up at the big dance with last year's duds?



Since: Sep 19, 2006
Posted on: January 25, 2012 3:25 pm
 

Nike sterilizes college hoops with platinum unis

Did any of you even bother to read about the product?  Did the author?  Did you put it together that it was about linking excellence (all 9 teams have been national champions) with something greater, and that is trying to make sure our kids actually have a planet to live on?  Nike gets credit because at least they are talking about it and then doing something about it.  Nike doesn't do everything for money - they really don't need to anymore.  When creating hi-tech uniforms from recycled material becomes the norm, then you can be pissed off about the grey, until then, be thankful when you breath that at least some people seem to care more than just about what the stupid color of a uniform is.



Since: Nov 9, 2006
Posted on: January 25, 2012 3:17 pm
 

Nike sterilizes college hoops with platinum unis

Disgusting.



Since: Jul 28, 2009
Posted on: January 25, 2012 3:14 pm
 

Nike sterilizes college hoops with platinum unis

Nike has just gone off the deep end in recent years with uniform design.  aRe they employing LSD junkies?   what happened?



Since: Jul 28, 2009
Posted on: January 25, 2012 3:11 pm
 

Nike sterilizes college hoops with platinum unis

Grey is a gorgeous color (I am a Buckeye fan ; ) ), but leave to us Buckeyes.    UK and UNC dont have grey, and it doesnt look great combined with blue.



Since: Mar 6, 2007
Posted on: January 25, 2012 3:10 pm
 

Nike sterilizes college hoops with platinum unis

Grey/platinum just sucks no matter what team. Flat out UGLY. Sorry Georgetown.



Since: Oct 6, 2006
Posted on: January 25, 2012 2:58 pm
 

Nike sterilizes college hoops with platinum unis

@Stinger ...

Could you possibly destroy the English language any more in a single sentence?



Since: Mar 16, 2008
Posted on: January 25, 2012 2:58 pm
 

Nike sterilizes college hoops with platinum unis

I don't mind new uniforms here and there as a fan. However, these new college basketball uniforms look stupid. If your school does not have grey (platinum) in its colors then this is a sham. UNC, Duke, SYRACUSE, Kentucky they all look stupid. They look cheap as well. Grey/Platinum is not a good look for a large percentage of these schools but Nike's money talks and schools are willing to allow their basketball players too look dumb on the court for money.



Since: Apr 5, 2007
Posted on: January 25, 2012 2:53 pm
 

Nike sterilizes college hoops with platinum unis




Since: Apr 5, 2007
Posted on: January 25, 2012 2:52 pm
 

Nike sterilizes college hoops with platinum unis

Just another example of Nike imposing its wishes on those institustions that take their cash. This is all about Nike doing what it wants becuase it can. Their merchandizing ideas don't have to be clever or innovative any more - just come up with some dumb idea like this one, dress their shills to give it some cred - and watch the sales receipts roll in.

It wont be long before all of these schools will be playing with a swoosh on the front of their jerseys.   


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