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Blog Entry

Nike sterilizes college hoops with platinum unis

Posted on: January 25, 2012 11:01 am
Edited on: January 25, 2012 12:22 pm
 
None of these people currently play college basketball. (Nike)
By Matt Norlander

Syracuse fans' worst nightmares have come true. The team will wear gray uniforms. That's the color of the enemy, Georgetown.

It's not just Syracuse, though. Many teams will be wearing gray -- oh, sorry, PLATINUM -- at some point this season. Nike teamed up with a bunch of universities, primarily because Nike has lot of employees with a lot of time on their hands and is obsessed with this gray/platinum trend way more than it should be. Because of this, nine teams will don these generic, already-out-of-vogue uniforms.

Other schools duped into the marketing ploy include Arizona, UConnDuke, Florida, Kentucky, both the men's and women's North Carolina teams and the Baylor women's hoops squad. Here's the thing -- they're not even that ugly. It'd be one thing if these threads were Oregon's court reincarnated, but they're just ... boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale.

                       [SEE THE COMPLETE SLIDESHOW OF NEW UNIFORMS AT NIKE'S WEBSITE]

The relief comes from the fact these things will not affect player performance. Because players don't much care what they wear, or at least they don't let the colors they don alter their game. As long as fans can restrain themselves from vomiting onto the floor, we should all survive this. Look good, feel good; feel good, play good and all that, but these just look like uniforms that take away from the spirit of the team. They're not playing for Syracuse or UNC or Arizona anymore. They're playing for Nike. Aren't we all. Them or Apple.

There is good news. First of all, the uniforms are apparently great for the environment, having been made up of mostly recycled polyester material, as well as most of Jim Boeheim's old, sweaty dress shirts.

Secondarily, the teams won't be wearing them on the regular. Syracuse will place them on their backs for the most meaningless game of their season: the Feb. 22 home game against South Florida. Kentucky, so fa as we know, is only throwing on the throwfronts for the Jan. 31 game against Tennessee. UConn will give these things a go this Sunday, against Notre Dame.

They'll come and go until the next uniform trend arrives. And when that happens, let's abide by dominant team colors.

(Via Troy Nunes is an Absolute Magician)
Comments

Since: Dec 14, 2011
Posted on: January 25, 2012 2:52 pm
 

Nike sterilizes college hoops with platinum unis

YellThis are not the uniforms i want too see for a long time they are not too fashanable 



Since: Jan 2, 2007
Posted on: January 25, 2012 2:34 pm
 

Nike sterilizes college hoops with platinum unis

What a waste of time for Nike's child slave labor...



Since: Sep 5, 2009
Posted on: January 25, 2012 2:31 pm
 

Nike sterilizes college hoops with platinum unis

     Lousy unis, period.  Just more of Nike's meddling.



Since: Nov 17, 2008
Posted on: January 25, 2012 2:25 pm
 

Nike sterilizes college hoops with platinum unis

Someone said it but Man these look like prison rec uniforms. Or maybe practice sweaters for an ECHL hockey team. To imagine North Carolina or Kentucky sporting these ugly things shoul really make fans from those schools sick.



Since: Jan 24, 2012
Posted on: January 25, 2012 2:22 pm
 

Nike sterilizes college hoops with platinum unis

These things are absolutely fugly...how about the grey/platinum striped socks. Even the "players/athletes" (non athlete actors) look as though they are going to puke. One of the greatest things about college sports are the individual schools color scheme...what are they thinking? UGH-LY!



Since: Oct 26, 2006
Posted on: January 25, 2012 2:21 pm
 

Nike sterilizes college hoops with platinum unis

They are called the Syracuse Orangemen (Sorry I'm old school and not changing) but you can't wear your biggest rivals colors.  Why on earth would Syracuse agree to look like Georgetown.  Duke BLUE Devils, Carolina BLUE...serisously the ADs should be fired who approved these things. 



Since: Dec 7, 2009
Posted on: January 25, 2012 2:12 pm
 

Nike sterilizes college hoops with platinum unis

Giving Nike power over the look and feel of uniforms is almost as lame as giving the sports networks influence over the conference alignments.  It's hard not to conclude that NCAA teams have essentially forfeited their freedom for a kiss and a promise of financial security.

The world of collegiate sports has sold its soul to the devil.  Designer unis.  Designer basketball courts.  Designer football fields.  What's next, a collaboration between fashion and broadcasting to place animated advertisements on the playing surface and on players' uniforms?





Since: Nov 16, 2007
Posted on: January 25, 2012 2:05 pm
 

Nike sterilizes college hoops with platinum unis

Do they have to be grey..I'm sorry, Platninm? I'm confused? Because they are made of recycled material they have to be grey? Why I am I reading this news? Worse yet, why am I commenting on it? 



Since: Jan 25, 2012
Posted on: January 25, 2012 1:58 pm
 

Nike sterilizes college hoops with platinum unis

Nike's act is old! I get so sick of their marketing ploys and their crappy shoes.



Since: Nov 16, 2011
Posted on: January 25, 2012 1:55 pm
 

Nike sterilizes college hoops with platinum unis

These might be some of the ugliest uniforms I"ve ever seen.


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