Blog Entry

Nike sterilizes college hoops with platinum unis

Posted on: January 25, 2012 11:01 am
Edited on: January 25, 2012 12:22 pm
 
None of these people currently play college basketball. (Nike)
By Matt Norlander

Syracuse fans' worst nightmares have come true. The team will wear gray uniforms. That's the color of the enemy, Georgetown.

It's not just Syracuse, though. Many teams will be wearing gray -- oh, sorry, PLATINUM -- at some point this season. Nike teamed up with a bunch of universities, primarily because Nike has lot of employees with a lot of time on their hands and is obsessed with this gray/platinum trend way more than it should be. Because of this, nine teams will don these generic, already-out-of-vogue uniforms.

Other schools duped into the marketing ploy include Arizona, UConnDuke, Florida, Kentucky, both the men's and women's North Carolina teams and the Baylor women's hoops squad. Here's the thing -- they're not even that ugly. It'd be one thing if these threads were Oregon's court reincarnated, but they're just ... boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale.

                       [SEE THE COMPLETE SLIDESHOW OF NEW UNIFORMS AT NIKE'S WEBSITE]

The relief comes from the fact these things will not affect player performance. Because players don't much care what they wear, or at least they don't let the colors they don alter their game. As long as fans can restrain themselves from vomiting onto the floor, we should all survive this. Look good, feel good; feel good, play good and all that, but these just look like uniforms that take away from the spirit of the team. They're not playing for Syracuse or UNC or Arizona anymore. They're playing for Nike. Aren't we all. Them or Apple.

There is good news. First of all, the uniforms are apparently great for the environment, having been made up of mostly recycled polyester material, as well as most of Jim Boeheim's old, sweaty dress shirts.

Secondarily, the teams won't be wearing them on the regular. Syracuse will place them on their backs for the most meaningless game of their season: the Feb. 22 home game against South Florida. Kentucky, so fa as we know, is only throwing on the throwfronts for the Jan. 31 game against Tennessee. UConn will give these things a go this Sunday, against Notre Dame.

They'll come and go until the next uniform trend arrives. And when that happens, let's abide by dominant team colors.

(Via Troy Nunes is an Absolute Magician)
Comments

Since: Nov 14, 2007
Posted on: January 25, 2012 1:53 pm
 

Nike sterilizes college hoops with platinum unis

What's next?  Beige on Tan. 



Since: Aug 16, 2006
Posted on: January 25, 2012 1:47 pm
 

Nike sterilizes college hoops with platinum unis

U-G-L-Y....You aint got no alibi you're UGLY!!!!  It's all about the Benjamins no doubt.  What's next?  Teal for everyone???  How about Magenta?  I am going to race out to the NIKE store so I can mock how ugly these things are and tell my son that this is what greed and just plain old stupidity can amount to.  Then he can put back on his Red and Black Jordan jersey or his Navy Blue Payton jersey.  Old school and more relevant than any of the crap they are putting out now!



Since: Nov 7, 2008
Posted on: January 25, 2012 1:39 pm
 

Nike sterilizes college hoops with platinum unis

UNC, Duke, UK, they all have their iconic colors.  This gets rid of them and replaces them with prison uniforms.  I am a nike guy, I like the fact Oregon changes it's uniforms once a week.  And I am hippie in nature and recycle every single thing I can.  But messing with traditional uniforms just reeks of only one thing.  Profit.  

So remind me again why the NCAA can't play the players actual salaries?



Since: Sep 18, 2006
Posted on: January 25, 2012 1:31 pm
 

Nike sterilizes college hoops with platinum unis

Effing stupid unis -- proof that university whores will do ANYTHING for a buck.

FACT.



Since: May 25, 2009
Posted on: January 25, 2012 1:05 pm
 

Nike sterilizes college hoops with platinum unis

Looks like Nike made them to promote sustainability or something like that. I guess all of these jersey's are made out of recycled plastic. So for those of you who shop at Kohl's, their bags are the exact same thing as these uniforms. You'd think they'd figure out a way to add more color.



Since: Oct 11, 2006
Posted on: January 25, 2012 12:56 pm
 

Nike sterilizes college hoops with platinum unis

Under Amour needs to get this gig, or Reebok - Come'on Nike these uni's are totally disgusting!



Since: Dec 2, 2008
Posted on: January 25, 2012 12:44 pm
 

Nike sterilizes college hoops with platinum unis

Horrible. No way should any of these storied teams (ESPECIALLY THE UNIVERSITY OF NORTH CAROLINA) EVer wear these! Just Horrible!

I say BOO!



Since: Jan 22, 2007
Posted on: January 25, 2012 12:42 pm
 

Nike sterilizes college hoops with platinum unis

Nike needs to be stopped.  Gray is a terrible uniform color to begin with.



Since: Mar 18, 2009
Posted on: January 25, 2012 12:41 pm
 

Nike sterilizes college hoops with platinum unis

All the models are black and the coach is white? That can't be accurate...



Since: Aug 28, 2006
Posted on: January 25, 2012 12:36 pm
 

Nike sterilizes college hoops with platinum unis

must have been a shortage on white models


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