Blog Entry

Nike sterilizes college hoops with platinum unis

Posted on: January 25, 2012 11:01 am
Edited on: January 25, 2012 12:22 pm
 
None of these people currently play college basketball. (Nike)
By Matt Norlander

Syracuse fans' worst nightmares have come true. The team will wear gray uniforms. That's the color of the enemy, Georgetown.

It's not just Syracuse, though. Many teams will be wearing gray -- oh, sorry, PLATINUM -- at some point this season. Nike teamed up with a bunch of universities, primarily because Nike has lot of employees with a lot of time on their hands and is obsessed with this gray/platinum trend way more than it should be. Because of this, nine teams will don these generic, already-out-of-vogue uniforms.

Other schools duped into the marketing ploy include Arizona, UConnDuke, Florida, Kentucky, both the men's and women's North Carolina teams and the Baylor women's hoops squad. Here's the thing -- they're not even that ugly. It'd be one thing if these threads were Oregon's court reincarnated, but they're just ... boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale.

                       [SEE THE COMPLETE SLIDESHOW OF NEW UNIFORMS AT NIKE'S WEBSITE]

The relief comes from the fact these things will not affect player performance. Because players don't much care what they wear, or at least they don't let the colors they don alter their game. As long as fans can restrain themselves from vomiting onto the floor, we should all survive this. Look good, feel good; feel good, play good and all that, but these just look like uniforms that take away from the spirit of the team. They're not playing for Syracuse or UNC or Arizona anymore. They're playing for Nike. Aren't we all. Them or Apple.

There is good news. First of all, the uniforms are apparently great for the environment, having been made up of mostly recycled polyester material, as well as most of Jim Boeheim's old, sweaty dress shirts.

Secondarily, the teams won't be wearing them on the regular. Syracuse will place them on their backs for the most meaningless game of their season: the Feb. 22 home game against South Florida. Kentucky, so fa as we know, is only throwing on the throwfronts for the Jan. 31 game against Tennessee. UConn will give these things a go this Sunday, against Notre Dame.

They'll come and go until the next uniform trend arrives. And when that happens, let's abide by dominant team colors.

(Via Troy Nunes is an Absolute Magician)
Comments

Since: Jan 15, 2012
Posted on: January 29, 2012 1:58 pm
 

Nike sterilizes college hoops with platinum unis

Really.... no1 likes these Nike uniforms??? I think they are pretty damn cool.  Always a split when it comes to the Oregon Ducks new Uni's every year, but I like em!!  I really like the continuous pattern running down the sides from  the jersey down to the pants with the socks to match.  Pretty sharp if you ask me!!  Would love to see these with a solid black color!!



Since: May 23, 2011
Posted on: January 28, 2012 11:08 am
 

Nike sterilizes college hoops with platinum unis

The UK one's look pretty cool i think.Now Teague can have a uni that matches those grey shoes he wears from time to time.




Since: Oct 10, 2010
Posted on: January 28, 2012 7:59 am
 

Nike sterilizes college hoops with platinum unis

What difference does it make what color the model are? Unless your a racist of course.



Since: Jan 21, 2010
Posted on: January 27, 2012 5:07 pm
 

Nike sterilizes college hoops with platinum unis

These people don't look all that thrilled to be modeling these ugly uniforms. Thank God my Jayhawks aren't affiliated with Nike anymore and aren't going along with something so stupid.



Since: Dec 4, 2010
Posted on: January 27, 2012 2:18 pm
 

Nike sterilizes college hoops with platinum unis

Couldn't Nike find any white people that don't play basketball to model these ugly unis?



Since: Jan 27, 2012
Posted on: January 27, 2012 1:15 pm
 

Nike sterilizes college hoops with platinum unis

Hey NIKE, stick with The University of Oregon. Don't mess with the tradition of Duke Blue.



Since: Sep 6, 2006
Posted on: January 27, 2012 12:48 pm
 

Nike sterilizes college hoops with platinum unis

It's called MARKETING folks... DEAL WITH IT! If you don't buy it then it won't be around for long.




Since: Aug 1, 2007
Posted on: January 27, 2012 11:55 am
 

Nike sterilizes college hoops with platinum unis

One Word ...UGLY



Since: Nov 28, 2007
Posted on: January 27, 2012 11:44 am
 

Nike sterilizes college hoops with platinum unis

LOOKS LIKE SOMEONE AT NIKE GOT A GREAT DEAL ON SOME GREY ATHLETIC WEAR FROM CHINA.




Since: Apr 7, 2009
Posted on: January 27, 2012 10:11 am
 

Nike sterilizes college hoops with platinum unis

These are terrible!  Nike is supposed to have all of these people on their hands that have nothing to do.  I have to think just the opposite.  They were pressured to present their product and this is the best they could come up with.  This lacks creativity and imagination.  In a word - putrid.  
 


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com