Blog Entry

Blues fans aren't happy with their new slogan

Posted on: August 26, 2011 8:50 pm
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BluesBy: Adam Gretz

The St. Louis Blues have a new marketing slogan (pictured to the right) in an effort to move tickets for the 2011-12 season, and it involves the words "Don't Stop Believing."

You've probably heard those words before. They were made famous in a Journey song that has been the unofficial anthem for more than one sports team over the years, including the 2005 World Series Champion Chicago White Sox (Do you want to watch them awkwardly sing it? Sure you do).

In the NHL, the song has become a staple at Joe Louis Arena, home of the Detroit Red Wings, as fans become a part of the sound by joining in the singing of the lyrics "born and raised in south Detroit." It's that connection that has some Blues fans just a little unhappy. Example: the folks at Blues blog St. Louis Gametime (check out the comments for some of the heated reactions). The Twitter hashtag #betterbluesslogans has also provided a few laughs, while Red Wings find the whole thing rather comical.

Why is everybody in St. Louis so unhappy? Because the Red Wings are a heated divisional rival of the Blues, and building an ad campaign around something that's synonymous with a team that plays in your own division, and has finished ahead of you in the standings 10 years in a row, probably isn't the best way to rally the locals.

(On a semi-related note, I've always wondered why Red Wings fans love the connection when the reference to Detroit in the song is about a guy that's leaving the city on "the midnight train going anywhere." But I suppose that's another discussion for another day).

Photo: blues.nhl.com

For more hockey news, rumors and analysis, follow @EyeOnHockey and @agretz on Twitter.

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Comments
kkjyywlpo
Since: Dec 2, 2011
Posted on: December 16, 2011 12:10 am
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kkjyywlpo
Since: Dec 2, 2011
Posted on: December 15, 2011 9:51 pm
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Since: Oct 7, 2011
Posted on: October 19, 2011 4:01 pm
 

Blues fans aren't happy with their new slogan

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Since: Aug 7, 2008
Posted on: August 28, 2011 8:58 pm
 

Blues fans aren't happy with their new slogan

While I sympathize with Blue fans on the choosing of their new slogan they should be happy that it does not reflect an attempt to make hockey hip and fashionable with slogans like "Blues Hockey....is the new sexy!" or "You think Justin Beiber is cool? Blues Hockey is way cooler." or "Did you hear? The St. Louis Blues don't suck anymore!"



Since: Aug 27, 2011
Posted on: August 27, 2011 1:05 pm
 

Blues fans aren't happy with their new slogan

At least the blues aren' t changing their uniforms again



Since: May 12, 2011
Posted on: August 26, 2011 9:22 pm
 

Blues fans aren't happy with their new slogan

I wonder how much the guy makes annually that came up with this slogan... I want his job, I could have at least been on even keel with him creatively.


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