Blog Entry

Kings alter logo, jerseys to remove color purple

Posted on: August 30, 2011 1:55 pm
Edited on: August 31, 2011 8:58 am
 

By Brian Stubits

The Los Angeles Kings have streamlined their logo, cutting out the very regal color purple from their logo and uniforms for next season.

They have featured uniforms recently where the color purple was pretty much not noticed and the new logo was the centerpiece on the sweater. But some of the other logos and uniforms will disappear, such as the white sweater with purple shoulders and arm bands.

It will be retained just a little bit, however, in the team's third jersey. From Helene Elliott at the L.A. Times's twitter feed:

"ok, to clarify after speaking with Kings PR: purple-dominated 'vintage' jersey, worn 4 times last year, will be worn 3 times this yr at home. however, purple will otherwise be downplayed. won't be in primary home jersey. will be in 3d jersey, which was last year's primary jersey. no purple at all in kings' new white road jersey."

Now the team takes a step back toward the Gretzky era jerseys where it was just black and white. Everybody remembers this logo, right? It's soooo NHL '94 for the Super Nintendo.

Having purple in their logo/uniform made them unique, but surprisingly not many teams feature just black and white, so it's not as if they are going to be confused for other teams now. But at least some of that recognizability will be missing.

What says you; like nixing purple from the unis? I'll say this, at least it takes them a step away from the NBA's Kings, who have been abysmal for nearly a decade now sporting their purple. So that's a plus.

Photo: reporterchris twitpic, courtesy of the Kings

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Comments
kkjyywlpo
Since: Dec 2, 2011
Posted on: December 15, 2011 11:45 pm
This comment has been removed.

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Since: Jan 21, 2007
Posted on: September 1, 2011 3:36 pm
 

Kings alter logo, jerseys to remove color purple

Bring back the "Burger King" alternate jersey!...........WOO-HOO!



Since: Sep 11, 2007
Posted on: September 1, 2011 12:16 am
 

Kings alter logo, jerseys to remove color purple

Hey thanks for that link Slumpius I too forgot just how good that run to the Cup was but my Kings got beat by one of if not the greatest goaltender to ever lace up skates.I go back to before the Triple Crown line so I'm still partial to the purple and gold but thats just me.  All I really care about is the men inside the jerseys having the heart to run at the cup.



Since: May 12, 2011
Posted on: August 31, 2011 11:25 pm
 

Kings alter logo, jerseys to remove color purple

This team isn't less "gay" without the purple. The Lakers understand this.



Since: May 12, 2011
Posted on: August 31, 2011 11:24 pm
 

Kings alter logo, jerseys to remove color purple

BRING BACK THE PURPLE AND YELLOW!



Since: Aug 16, 2011
Posted on: August 31, 2011 2:25 pm
 

Kings alter logo, jerseys to remove color purple

Haha, probably true KHB about the gangs wearing the jerseys but I highly doubt hardly any gang members attend NHL games compared to MLB, NBA and NFL.

I miss the old  70s purple and gold look.

This change is really a lot like the early 90s Kings look when they had Gretzky and made it to the SC Final losing to the Habs in '93.



Their last SC Final appearance. Forgot how great those playoffs were that year.






Since: Mar 2, 2008
Posted on: August 31, 2011 2:13 pm
 

Kings alter logo, jerseys to remove color purple

The 90s Gretzky era logo is still better.  Far more classy looking then this newer crown one.



Since: Oct 25, 2007
Posted on: August 31, 2011 12:50 pm
 

Kings alter logo, jerseys to remove color purple

They were perhaps the only team in sports to master the delicate balance in using just the right amount of purple in their jerseys. Such a shame. Looks way too plain. 



Since: Oct 8, 2009
Posted on: August 31, 2011 12:23 pm
 

Kings alter logo, jerseys to remove color purple

I'm not usually a fan of purple. But in the case of the Kings' unis, I liked the purple. Black and silver seems to have no flair to it. Any team named the "Kings" should have some flair. The new logos are just empty of any excitement. They aren't an eyesore. But they aren't exactly eyecatching, either.



Since: Jul 3, 2008
Posted on: August 31, 2011 12:07 pm
 

Kings alter logo, jerseys to remove color purple

I'm tired of buying new jerseys.  It seems like the Kings have always tried to search for an identity.  They nixed purple and gold because of the Lakers and eliminated Silver and Black because of the Raiders.  The purple and silver was a good combo and the crown logo was awesome.  Interchanging the black and white home/road color scheme seemed nice.

You could see it coming though.  With their back in black theme for the last two postseasons, it was just a matter of time before they were going to make the switch.  Plus someone has to pay for Doughty and Richards' contracts.

The jersey's seem pretty bland.  However, I'm digging that road jersey look.  Hopefully this can last at least 20 years.


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