There was an article this week in Business Week that listed the Power 100 -- the 100 most powerful figures in sports. On that list, only three hockey players were found (Jonathan Toews 69th, Daniel Sedin 76th and Tim Thomas 86th). That spawned an article from the publication about how the NHL has an identity crisis, referencing the lack of star players to market.
As if in response to that article, Funny or Die put out this video of turning the Los Angeles Kings into famous players, specifically Mike Richards, Anze Kopitar, Drew Doughty and Matt Greene (which of those names has the longest odds to make it big?).
Everything from celebrations to Stevie Johnson-type shirts and even Richards rapping. The Richards rap is great -- awful, but great -- however I enjoyed the Doughty jab at Dustin Brown and the backward water bottle, even if it was obvious.
Obviously this is comedy, but the sad part is that a lot of the things they tell those guys to do would, in fact, get hockey more air time on SportsCenter. Hey, the Not Top 10 counts as being on the show, the blooper reel gets more action than game highlights between the Kings and Sharks.
But the celebrity girlfriends item? Unless it's a Kardashian as they say, unfortunately that doesn't even seem to work well for hockey players. Dion Phaneuf, Mike Fisher and Mike Comrie are some of the players who are with celebrities but I'm not sure it has done much to raise their profiles.