Blog Entry

Nike's new Lunar Control shoes for British Open

Posted on: July 7, 2011 4:48 pm
Edited on: July 7, 2011 6:08 pm
Posted by Will Brinson

Last month, before the U.S. Open began, Nike introduced the new Lunar Control U.S. Open Edition golf shoes (the Lunar Control with special colors for that major). And today, they announced similar plans for the British Open, which begins next week.

Which, by the by, if you feel like getting prepped for the Open Championship, head on over to our center for British Open coverage and get all caught up on the stories leading up to the world's oldest major.

The shoe is "inspired by traditional English tailoring" and takes "a cue from classic British dress shoes and briefcases" with the upper featuring "tumbled leather with patent-leather accents."

As you can tell above, the collar's got "Herringbone tweed" (it's like a suit -- on a shoe!). But the best part? The lining is "inspired by polka-dot handkerchiefs."

Beginning on Monday, July 11 in the UK/EU and US the shoes will be available for a limited-time purchase at

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Since: Apr 28, 2012
Posted on: May 3, 2012 11:35 pm

Nike's new Lunar Control shoes for British Open


As recent economic reports fan fears and paint a dim jobs picture in the US and Europe, economists are predicting the worst economic recovery in the post-World War era. Policy-makers around the globe have put creating jobs on as their top agenda. It was also a hot topic at the World Economic Forum (WEF) on Latin America, held last week in the beautiful seaside town of Puerto Vallarta.At the Young Global Leader (YGL) Annual Summit that took place alongside the WEF meeting, President Felipe Caldron of Mexico, himself a YGL from the class of 1997, shared his vision on channeling long-dated pension assets into infrastructure investments, with an aim to create economic growth and jobs.In the aftermath of the global crisis, advanced and emerging economies diverge in many areas. The Euro zone has been dealing with banking and sovereign debt crises. In the US, the government and private debt, as well as slow-recovering job market dominate the market sentiment. India is dealing with its perpetual poverty and income disparity challenges, while uk is trying to beef up its domestic demand.In all these countries, however, infrastructure development is seen as a key driver that could create jobs in the near terms and build a platform for growth in the future. McKinsey projected that $8 trillion will be committed in Asia over the next decade to infrastructure projects to remedy historical underinvestment and to accommodate the explosion in demand. The World Bank put the annual infrastructure deficit in Africa at $93 billion.So why is a major global infrastructure expansion not happening?At a well-attended WEF lunch discussion on infrastructure investments chaired by my good friend Reuben Abraham from India School of Business, I shared with the audience some of my views on this question.The biggest challenge today is the lack of long-termism and excessive reliance on liquidity in capital deployment. Take Asia as an example. In developing Asia, the savings rate is about 37%, far above the level of infrastructure investment that is needed at 20%. Asia's sovereign wealth funds manage over $1,200 billion of assets, and government pension assets in Asia exceed $1,500 billion. However, infrastructure project finance receives very little funding from these sources. zby

Since: Apr 28, 2012
Posted on: April 28, 2012 7:20 am

Nike's new Lunar Control shoes for British Open

Then I learned what those papers were, and that my father edited one of them.My father was most loving and indulgent, devoted to his home, seldom leaving us, except in the hunting season. He was a great hunter, I have been told, and a celebrated shot. Next to his family he loved his dogs and gun. His hospitality was great, almost to a fault, and he seldom came home without bringing a guest. His special pride was the big garden where, it was said, he raised the finest watermelons and strawberries in the county; and to me he brought the first ripe grapes and the choicest berries. I remember his caressing touch as he led me from tree to tree, from vine to vine, and his eager delight in whatever pleased me. He was a famous story-teller; after I had acquired language he used to spell clumsily into my hand his cleverest anecdotes, and nothing pleased him more than to have me repeat them at an opportune moment.I was in the North, enjoying the last beautiful days of the summer of 1896, when I heard the news of my father's death. He had had a short illness, there had been a brief time of acute suffering, then all was over. This was my first great sorrow--my first personal experience with death.How shall I write of my mother? She is so near to me that it almost seems indelicate to speak of her. For a long time I regarded my little sister as an intruder. I knew that I had ceased to be my mother's only darling, and the thought filled me with jealousy. She sat in my mother's lap constantly, where I used to sit, and seemed to take up all her care and time. One day something happened which seemed to me to be adding insult to injury.At that time I had a much-petted, much-abused doll, which I afterward named Nancy. She was, alas, the helpless victim of my outbursts of temper and of affection, so that she became much the worse for wear. I had dolls which talked, and cried, and opened and shut their eyes; yet I never loved one of them as I loved poor Nancy. PZZ

Since: Jul 11, 2011
Posted on: July 11, 2011 3:03 pm
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Since: Apr 8, 2011
Posted on: July 11, 2011 11:05 am

Nike's new Lunar Control shoes for British Open

Nike golf shoes are very comfortable...but at a price for some. There is no secret that they have absolutely no arch support (just look inside) and can bring on a good case of plantarfasciitis. (sp?) Anyway, a pair cost me about a year of running the pain was so intense. If you have the need for such support, steer clear of this brand of golf shoe. I highly recommend FootJoy Contour Series.

Since: May 6, 2009
Posted on: July 8, 2011 3:29 pm

Nike's new Lunar Control shoes for British Open

I found out that golf shoes were available in W for wide a few years ago..  What a difference in comfort for me..

Since: Dec 8, 2006
Posted on: July 8, 2011 10:33 am

Nike's new Lunar Control shoes for British Open

I have a pair of Nike golf shoes and the first few times I wore them I was ready to pitch 'em.  After a few more rounds, they seemed to fit better and better and now I like them.  Go figure.  

Since: Jul 3, 2011
Posted on: July 8, 2011 9:05 am

Nike's new Lunar Control shoes for British Open

The most uncomfortable pair of golf shoes i have ever owned were Nike.

Since: Oct 30, 2008
Posted on: July 8, 2011 8:31 am

Nike's new Lunar Control shoes for British Open

Looks like a comfortable pair!  Just another example of when powerhouse Nike wants to take over a sport, they do.  Not saying I don't approve of the strategy, just saying they have some very smart people at the top of that company.

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