Blog Entry

FedEx to no longer sponsor Orange Bowl

Posted on: May 3, 2010 12:47 pm
Edited on: May 3, 2010 2:54 pm
 

Some things go hand in hand, but sadly, FedEx and the Orange Bowl are no longer one of them.

It was reported today that the longest-running sponsorship of a Bowl Championship Series game is over. FedEx first sponsored the game 21 years ago, for the 1989 Orange Bowl between Miami and Nebraska.

According to the Sports Business Journal, FedEx balked at a proposal from ESPN to buy a "lengthy and more expensive college football package." ESPN said it's in active discussions with new sponsors for the Orange Bowl. 

"We are in active discussions around the Orange Bowl, which is a premier property and presents a tremendous marketing opportunity. FedEx remains an important client and we continue to be engaged with them in other areas,” ESPN’s president of customer marketing and sales Ed Erhardt said in a statement e-mailed to Sports Business Journal by ESPN PR.

Category: NCAAF
Tags: ESPN, Orange Bowl
 
Comments

Since: Sep 23, 2007
Posted on: June 23, 2010 9:38 am
 

FedEx to no longer sponsor Orange Bowl

You think that Fox  has good baseball announcers ? The next rule McCarver or Buck get right will be their first !



Since: Jan 1, 2007
Posted on: May 3, 2010 3:52 pm
 

FedEx to no longer sponsor Orange Bowl

The Orange Bowl is locked in with ESPN and the BCS until 2014 or something like that. I doubt the Orange Bowl can get out of the contract just because they want FedEx as a sponsor.



Since: Apr 30, 2010
Posted on: May 3, 2010 3:45 pm
 

FedEx to no longer sponsor Orange Bowl

Hopefully, FOX doesn't get the contract.  Their announcers are terrible!  They should stick to baseball and NFL football.



Since: Nov 30, 2009
Posted on: May 3, 2010 2:13 pm
 

FedEx to no longer sponsor Orange Bowl

What?  Big businesses and money controlling sports more than the spirit of athleticism.  I am so shocked!



Since: May 11, 2009
Posted on: May 3, 2010 1:24 pm
 

FedEx to no longer sponsor Orange Bowl

A CBS Sports employee complaining about ESPN. Rich.

Maybe CBS should stop sucking. Their set up of NCAA college basketball is terrible and the only thing CBS has going for them is the rights to the SEC.

Congrats on being second rate.



Since: Apr 17, 2008
Posted on: May 3, 2010 1:02 pm
 

FedEx to no longer sponsor Orange Bowl

Good point, ESPN is a monopoly in that regard and it sucks that isn't completely about the kids and the schools.  But at the same time CBS monopolized the NCAA tournament for how long?  Same deal even though CBS does an incredible job.


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com