Blog Entry

Alpha Blog: Chunky Soup says no m'am to NFL moms

Posted on: August 29, 2008 12:26 pm
Edited on: August 29, 2008 12:40 pm

The days of Donovan McNabb's mom pushing soup are finished. Campbell's soup has ended its run of Chunky Soup ads featuring NFL players and their moms, citing an aging football-watching demographic that's finally able to know what foods to ingest.

Tomlinson"LaDainian Tomlinson doesn't need his mom to tell him which products have protein and which products don't," Douglas Brand, brand manager of Chunky Soup told the Wall Street Journal Wednesday. "He's learned that for himself, and we've learned our customers want to do that for themselves as well."

Eleven years after the first Chunky Soup ad featuring fake Mrs. Elway and Mrs. (Terrell) Davis, we're finally getting it -- protein good, protein in soup-form, better. Mmmm.

So no more moms in Chunky ads telling their 20-something football sons what to eat after a tough game. It's a good thing too, it had been a while since TV let me know, "I'm a big kid now."

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