Blog Entry

Tiger's new commercial an exploitative disgrace

Posted on: April 8, 2010 9:01 am
Edited on: April 8, 2010 5:53 pm
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AUGUSTA, Ga. -- Just saw the new Tiger Woods Nike commercial and almost threw up.

Just in case you haven't seen it, Woods' father does a voiceover as the camera pans in on Woods' face. Woods says nothing, it's just his father talking. Woods stares unblinking at the camera as his father speaks.

His father, of course, is dead.

Now, there's bad taste, and then there's using your dead father to move product.

Throughout this entire scandal, I've defended Woods (somewhat) from all the hypocrites who chastise Woods for his infidelity, while many of them are bagging their own women on the side. I also thought Woods' apology tour was sincere.

Then came this disgusting commercial.

He lost me and he likely lost the few defenders he had.

Woods needs to keep a low profile and play golf. He doesn't need to use his dead pops to sell more golf clubs.

(Ed. note: The video that used to be in this entry is no longer available)

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Category: Golf
Tags: Tiger Woods
 
Comments

Since: May 8, 2009
Posted on: June 1, 2010 11:37 am
 

Tiger's new commercial an exploitative disgrace

a good read




Since: May 8, 2009
Posted on: June 1, 2010 11:37 am
 

Tiger's new commercial an exploitative disgrace

a good read




Since: Mar 31, 2007
Posted on: April 17, 2010 8:46 pm
 

Tiger's new commercial an exploitative disgrace

Hey Mike, thanks for blocking me from following you on Twitter. How very thin-skinned and amateur-hour of you. You can apparently dish it out but can't take it. Must be somewhat uncomfortable constantly cowering behind your keyboard.... Mr. Big Time Columnist... All hat, no cattle. Your continued shots at Calipari are banal and boring but not surprising, considering... Typical cheap-shot artist. P.S. Doesn't the manager of your McDonald's mind you Tweeting while you're working? 



Since: Oct 30, 2006
Posted on: April 14, 2010 5:10 pm
 

Tiger's new commercial an exploitative disgrace

I agree 100%....the commercial and Eldrick Woods are BOTH a disgrace. 
I watched about 20 minutes of the Masters this weekend because of the distain I have for Eldrick and the announcers that praise his every shot.
Pre-Eldrick era I would have been clued to my TV all weekend long as there is NOTHING like the Masters.
I won't watch golf again as long as Eldrick is in the field. 
I will certainly never buy (though I never have) a Nike product ever.
People seem to forget that he was a poor sport and a crybaby who acted like a spoiled child long before he was a man whore.
He was NEVER a role model that ANYONE should have looked up to EVER!




Since: Sep 19, 2007
Posted on: April 14, 2010 12:46 am
 

Tiger's new commercial an exploitative disgrace

some of you people are sick !  keep jackin tiger off !  he is a great golfer, but turned out to be a bum !!!!!!!!  sick,sick,sick and you let him off the hook some of you . watch him golf , but he is not a god !!



Since: Apr 21, 2009
Posted on: April 13, 2010 7:08 am
 

Tiger's new commercial an exploitative disgrace

i am starting up a new business and need to make a commercial. anyone know if Tiger's dead dad is available? if so, do you have his agent's number?



thx!



Since: Nov 19, 2006
Posted on: April 12, 2010 8:54 pm
 

Tiger's new commercial an exploitative disgrace

I think if you were to read between the lines....you would understand that the commercial was not about selling golf equipment. People need to move past this........quit looking for anything you can to tear this guy down further than he already is. I do not condone what he did nor do I approve of the use of his father"s voice in a commercial but c'mon man really?
Why don't you write about Kobe raping a girl and then using a pink diamond ring to buy his wife back?
Why don't you write about Ron Artest punching fans in the stands and still getting to play his sport?
What about Ray Lewis stabbing somebody behind a bar and getting off scott free because he has money?
Or Big ben poking every chick he runs into...willing or not and getting off with no recourse?
The list goes on and on of pro athletes that are scumbags, this article was a cheap way to get readers to comment on your sorry excuse for journalism......why don't you write on something relevant to sports? If you don't like the commercial then turn the channel. If he would have won the Masters I guarantee this article wouldn't be here.



Since: Apr 12, 2010
Posted on: April 12, 2010 8:16 pm
 

Tiger's new commercial an exploitative disgrace

A larger question: are ads just about selling, or have they become cultural discourse? Nike uses Tiger to sell golf gear, but Tiger willingly uses Nike to salvage his reputation. He could have held another press conference or wrote a letter to a newspaper, but he chose to say what he had to say through a Nike commercial.

And if the ad isn't about selling, but about Tiger salvaging his reputation, then why wouldn't Earl Woods be okay with that? Freeman seems to think that dead guys are always off limits. That is not how this culture works. We leave the reputation of the dead guys in the hands of their families. Does Freeman almost throw up everytime he reads "Peanuts" in the comics, or hears a Jimi Hendrix tune in a commercial? Because someone is making money off that, and it isn't Charles Shulz or Jimi Hendrix...and that is how the world works.

On the other hand, you use his "dead pops" to your benefit, assuming Earl would have a problem with the commercial, thereby justifying your trashing Tiger to increase readership, then taking a paycheck from this column.

And Freeman, Tiger is not "unblinking". He actually gets about 9 or 10 blinks in.



Since: Apr 12, 2010
Posted on: April 12, 2010 7:22 pm
 

Tiger's new commercial an exploitative disgrace

I don't mind the commercial.  I accept his apology (in fact I don't think he owed me one).  I am still a fan.  I can handle an outburst from time to time and a little potty mouth (I am also guilty of that when I hit a poor shot).

What really bugs me is the use of the Lord's name (yes, Lord Jesus) in vain.  That is not appropriate, ever.  He has not changed a bit!



Since: Aug 5, 2007
Posted on: April 12, 2010 1:36 pm
 

Tiger's new commercial an exploitative disgrace

I could care less. When's he playing again?


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