Blog Entry

Tiger's new commercial an exploitative disgrace

Posted on: April 8, 2010 9:01 am
Edited on: April 8, 2010 5:53 pm
AUGUSTA, Ga. -- Just saw the new Tiger Woods Nike commercial and almost threw up.

Just in case you haven't seen it, Woods' father does a voiceover as the camera pans in on Woods' face. Woods says nothing, it's just his father talking. Woods stares unblinking at the camera as his father speaks.

His father, of course, is dead.

Now, there's bad taste, and then there's using your dead father to move product.

Throughout this entire scandal, I've defended Woods (somewhat) from all the hypocrites who chastise Woods for his infidelity, while many of them are bagging their own women on the side. I also thought Woods' apology tour was sincere.

Then came this disgusting commercial.

He lost me and he likely lost the few defenders he had.

Woods needs to keep a low profile and play golf. He doesn't need to use his dead pops to sell more golf clubs.

(Ed. note: The video that used to be in this entry is no longer available)

Category: Golf
Tags: Tiger Woods

Since: Nov 7, 2006
Posted on: April 12, 2010 12:25 pm

Tiger's new commercial an exploitative disgrace

Money talks ,Nike dosn't care about the person it's all about the product for real.

Since: Oct 18, 2006
Posted on: April 12, 2010 2:53 am

Tiger's new commercial an exploitative disgrace

is it OK to use dead celebrities or athletes in video clips or commercials to push products???...any difference in family members profiting from Elvis death or Michael Jackson's death???

Since: Oct 20, 2006
Posted on: April 11, 2010 10:53 pm

Tiger's new commercial an exploitative disgrace

Basically, Tiger had to do a commercial.  Nike and Tiger had to sit down (with the creative ad folks) and decide on how to deal with the 1st commercial he was going to do after the scandal.  They could go self deprecating which does seem to work in our culture (Letterman, Hugh Grant, Richard Pryor, etc...) as many have had success in coming back after a embarassing sexual scandal, ignore it totally and keep pumping out the silent Woods commercials with plenty of long drive swings or go serious.  The risk with serious was tying whatever message they were attempting to put out with selling shoes and swooshes, which is the true goal of the advertisement. 

To me, the use of his father is in pretty bad personal taste.  His father was alive when he started down this road of destructive behavior.  From what I remember, his father could speak back but wasnt consulted.  That speech could have been given in person.  However, his father was a major reason that Tiger plays the game today, so brining any other family member in definitely wouldnt play well for a commercial.  That is unless it was his wife, but I am pretty sure she isnt interested in helping smooth this out too much for Tiger.  I feel that Nike and Tiger are setting up trying to bring him back as a role model, yet a slightly flawed one.  Unfortunately, nailing waffle waitresses isnt going to allow that to happen.  Kobe's image has forever been altered and he has moved on with it to a different degree of success.

I do think Tiger and Nike probably should have gone the self deprecating route.  However, Tiger is not good at taking swipes at himself.  I think that Nike tried to do something that was tasteful, but the end result was a bit off the mark.  Was it enough to make me vomit?  Nah...but it did make me think:  Could I do that to my dead father's image?  The answer to that is no.  Please, dont say he did it for the money.  Nike has stuck with him for this long and they didnt do it with a stipulation of having to do THIS commercial.  Tiger was going to get paid for A didnt have to be THIS commercial.  For Tiger, he had to know that the comments about hocking his dead father's image to sell a few swooshes were going to be harsh.

Honestly, I am glad he didnt win his first try back.  It would have almost seem like a reward for his cheating on his wife.  It would have almost made it seem like everything is too easy for him and that other than this unfortunate bump in the road his life is charmed. 

Since: Mar 30, 2008
Posted on: April 11, 2010 8:17 pm

Tiger's new commercial an exploitative disgrace

I like how you're so fixed on the idea that he is using it to gain money.  How about you consider the fact that maybe he is using to apologize to all of his fans at home.  Also, you have no control what he does, so why don't you stop telling him what to do and what to say.  He is the greatest athlete of our time and everybody wishes they were as good at golf as he is.

Since: Oct 26, 2008
Posted on: April 11, 2010 7:21 pm

Tiger's new commercial an exploitative disgrace

Well said, bilmar10.  We should not let Tiger lure us into his private life with phoney glimpses only to be told it is personal between him and Elin.  We should stick to analyzing his golf game. 
Watching SNL skewer Tiger's commercial and his use of the late Earl Woods to sell his Nike's, I am pretty sure Tiger won't get either the humor of the dig.  And he doesn't have to. He's Tiger.

Stanford Education and all, Tiger is a one-note,me-first, I can make more money than anybody even with the help of my dead dad, extrarordinary golfer. Period.  He is not an exceptional human being, an average husband, or even a below average role model. 

Let's take him for what he is and ask him to do the same.  Please, no more apologies, Tiger.  No one believes you.  No more friends and business people coming forward saying they didn't know you were sleeping with anyone you wanted.  They have no credibility, T.  It seems good buddy Mark O'Meara has the good sense to say nothing.

And please, please, please, out of respect of the millions of Buddhists, please don't say you are getting back to your Buddhist roots.  "Damn it, Tiger!!!"You are embarrassing a whole religion, several nations, and the Dalai Lama (who by the way, is not giving you total consciousness.)

Since: Apr 11, 2010
Posted on: April 11, 2010 6:35 pm

This was Tiger's idea?

Why does this guy think the Nike ads were Tiger's idea? My impression is that Nike wanted to keep Tiger as a spokesperson, but because they wanted to appear to be "sensitive" to the issues surrounding Tiger's recent lapses, they chose to force Tiger to do these ads to allow him to keep the Nike endorsement contract. As simple as that.

Since: Apr 11, 2010
Posted on: April 11, 2010 2:19 pm

Tiger's new commercial an exploitative disgrace

It is time.  Time for the people who have appointed themselves as judge, jury, and executioner of Tiger Woods to stop.  He's a man.  Men make mistakes.  He confessed his mistakes to the whole world.  It's time now for all of the nay sayers to simply turn it off.  Sportscasters stick to your expertise.  That supposedly is the game.  Mostly we hear your drivel when It comes to the shortcomings of these golfers, especially Tiger Woods.  Get a clue, most people don't care what you think, so can it.  Report on the sport, and go home and mind your own moral issues.

Since: Jan 12, 2010
Posted on: April 10, 2010 10:05 pm

Tiger's new commercial an exploitative disgrace

Wondering...your thoughts? Should Hogan and Callaway stop selling clubs and balls? We would not want to use someone's dead father to move a product now would we?

What about using those Martin Luther King speeches to push for societal justice?...Why that is just scandalous is it not Mr Freeman?

Since: Aug 17, 2008
Posted on: April 10, 2010 9:34 pm

Tiger's new commercial an exploitative disgrace

Wow!!! I thought i was the only one that thougth the announcer was reading from a tabloid.  I play golf and i swear when i dont make the shot i would like, so i really dont care if someone way better than me does the same thing...

as for the  commercial  hmmm... why read in to it soo much.  or im i being to simple?

Since: Apr 10, 2010
Posted on: April 10, 2010 9:22 pm

Tiger's new commercial an exploitative disgrace

Good for you, I know that if I wanted to watch Jerry Springer(not likely) I would turn to the Tabloid Channel for gossip and degradation(also not likely).   I appreciate those who can contain there 'not so appropriate' opinions and focus on the match.....and maybe these commentators can go to 'how to learn to talk about golf at the masters SCHOOL' and when/if they graduate they can come back and get in line as I'm sure there are lots of sports-casters who are willing to do the job within the parameters of golf.    I appreciate your words and your thoughts and if more people can get on the forgiveness side of their own life they would need to air their 'reflective dirty laundry' through another--- on the tube!!!

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