Blog Entry

Tiger's new commercial an exploitative disgrace

Posted on: April 8, 2010 9:01 am
Edited on: April 8, 2010 5:53 pm
AUGUSTA, Ga. -- Just saw the new Tiger Woods Nike commercial and almost threw up.

Just in case you haven't seen it, Woods' father does a voiceover as the camera pans in on Woods' face. Woods says nothing, it's just his father talking. Woods stares unblinking at the camera as his father speaks.

His father, of course, is dead.

Now, there's bad taste, and then there's using your dead father to move product.

Throughout this entire scandal, I've defended Woods (somewhat) from all the hypocrites who chastise Woods for his infidelity, while many of them are bagging their own women on the side. I also thought Woods' apology tour was sincere.

Then came this disgusting commercial.

He lost me and he likely lost the few defenders he had.

Woods needs to keep a low profile and play golf. He doesn't need to use his dead pops to sell more golf clubs.

(Ed. note: The video that used to be in this entry is no longer available)

Category: Golf
Tags: Tiger Woods

Since: Apr 9, 2010
Posted on: April 9, 2010 10:46 pm

Tiger's new commercial an exploitative disgrace

Also agree,  How come Charles Barkley hasn't unloaded on Him like he does the white people

Since: Dec 6, 2009
Posted on: April 9, 2010 5:35 pm


This is all theatre like wrestling without the 'nacho libre' masks. I am sick of it.  I am hoping Tiger misses the cut - obviously wont happen.  I want to watch golf without being bombarded by TW references.  He's only been gone for 5 months.  Basically, an offseason for most athletes.  He should be playing like he always did. No big deal. Barkley should keep quiet on race issues. But, he was right that TW hasn't broken any laws or physically maimed anyone. He cheated on his wife and lied about it. I am sure Kinsey's research shows that a good % of folks break their marital vows. If this is all about selling more golf clubs,  I never wouldve bought Nike golf gear anyway. Its all bit gaudy.  Only a poser would show up on the 1st tee with one of those bright yellow, square-headed monstrosities. Like Woods, it's all bit embarrassing.

Since: Jul 9, 2008
Posted on: April 9, 2010 4:21 pm

Tiger's new commercial an exploitative disgrace

Not sure that commercial is exactly about selling product. Seems like it's more about rehabilitating the image of the company's most famous endorser so he can help them sell product in the future. Tiger's mom did her part to help her son seem more sympathetic by showing up at his mea culpa press conference. Hard to believe his dad would object to having a recording of his voice used to the same end.

Since: Sep 13, 2006
Posted on: April 9, 2010 2:41 pm


Your as bad as that douche BULLY PAYNE......

Since: Apr 9, 2010
Posted on: April 9, 2010 1:49 pm

Tiger's new commercial an exploitative disgrace

If you think the message was about product you do not know the business at all. I weep for guys like you and Stephen Smith. I hope the money is good.

Since: Aug 30, 2007
Posted on: April 9, 2010 1:27 pm

Tiger's new commercial an exploitative disgrace

DA Sooner,

Grow a sack or ask the wife to losen the leash. That might be the gayest thing I have ever saw written on these boards, and that is saying something.

Since: Jul 11, 2007
Posted on: April 9, 2010 1:11 pm

Tiger's new commercial an exploitative disgrace

My wife doesn't want me to watch the Masters this weekend thanks to Tiger.  Send this to your marketing groups.

Since: Apr 9, 2010
Posted on: April 9, 2010 12:13 pm

Tiger's new commercial an exploitative disgrace

Wow, look who's calling the kettle black! You have no idea what this man has been through mentally and emotionally. When did apologizing for his actions not mean anything? Yes he made some bad choices and he is the only one to deal with the consequences. He is starting to repair his image and the commercial is a part of this process. Listen to the words and decipher what Earl is trying to portray. Think about what his father did for him, or how his father was the most influential figure in his life. Earl ends his statements with, " What did you learn?" Nike makes money either way, remember Nike has the majority of superstar athletes under contract. So quit spreading more hatred in this world and try writing positive for a change, maybe something about how the world's greatest golfer is on his way to recovering his image, not only for him and his family, but also for the millions of children who look up to him.


Since: Apr 5, 2007
Posted on: April 9, 2010 8:58 am

Tiger's new commercial an exploitative disgrace

This is just my opinion, but I believe that lost somewhere in the message is Nike trying to be critical of Tiger and his behavior.  Although, many sponsors dropped him or distanced themselves, Nike stood pat and for that they should be commended.  I believe they also should chastise that behavior as it is not a fitting image to project for a company the size of Nike.  That being said, I took it as an attempt to express what Tiger has said previously, that his father would have set him straight before this ever became an issue.  Take it for what it attempt to again express remorse for his actions and try to start the healing.

Since: Apr 9, 2010
Posted on: April 9, 2010 5:16 am

Tiger's new commercial an exploitative disgrace

This is the best analysis of the commercial I have seen. I agree 100%. It was an effort to humanize Woods while keeping their "brand" intact. It was smart and well produced. Tiger could have obviously said no. He likely saw it was one of the best ways to go in a situation that in which people continue to act as if he is some sort of demi-god and absent from sin. So he agreed.

Bravo! This is the only comments that show some objectivity and maturity. The rests are mostly are infantile rumblings!

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