Blog Entry

Tiger's new commercial an exploitative disgrace

Posted on: April 8, 2010 9:01 am
Edited on: April 8, 2010 5:53 pm
AUGUSTA, Ga. -- Just saw the new Tiger Woods Nike commercial and almost threw up.

Just in case you haven't seen it, Woods' father does a voiceover as the camera pans in on Woods' face. Woods says nothing, it's just his father talking. Woods stares unblinking at the camera as his father speaks.

His father, of course, is dead.

Now, there's bad taste, and then there's using your dead father to move product.

Throughout this entire scandal, I've defended Woods (somewhat) from all the hypocrites who chastise Woods for his infidelity, while many of them are bagging their own women on the side. I also thought Woods' apology tour was sincere.

Then came this disgusting commercial.

He lost me and he likely lost the few defenders he had.

Woods needs to keep a low profile and play golf. He doesn't need to use his dead pops to sell more golf clubs.

(Ed. note: The video that used to be in this entry is no longer available)

Category: Golf
Tags: Tiger Woods

Since: Apr 8, 2010
Posted on: April 8, 2010 7:29 pm

Tiger's new commercial an exploitative disgrace

You are obviously a 24 or higher handicap, that can't lower, even using a foot wedge.

Since: Sep 19, 2007
Posted on: April 8, 2010 6:36 pm

Tiger's new commercial an exploitative disgrace

I'd have to say that anyone intelligent, unbiased person would have to conclude that this commercial is in bad taste.  Is Tiger trying to force feed us the fact that he has changed?  How about just ACTING like you've changed?  
From what I've seen of his first round today, he's still slamming clubs and swearing like the Tiger of old.  Let your actions do the talking Tiger.  

Since: Sep 7, 2006
Posted on: April 8, 2010 6:23 pm

So Polarizing is a Good Thing?

Back-track Mr. Market-Analyst.  How can the top selling sports brand in the world benefit by sending a polarizing message?  If you're do you want to send a polarizing message.  Hell yes, nobody knows who you are, you need "free play."  What advantage to Nike is free play.  They've done these type of slow advertisements before, but the overarching message was about perseverance in sports, what kind of sport message is this?  It's completely a social ploy to generate sympathy and provoke thought.

Ignoring the whole moral issue with Tiger which 80% of people are talking about above, how does this ad "move product."  I get that it's attempting to provide a foundation to re-market the guy, but how is polarization beneficial?  In fact, it'll probably cause regular purchasers of Nike products to take a second thought.  Why is Nike even delving into social issues.  Stick with what you do, making products worn and used by Champions.  Nike is completely calling the shots with this guy, this was their decision and some corporate genius decided his personal image was more important than his status as the most iconic athlete in the world.  I got news, it's not.   He will now sell only through his golf game, he will no longer sell through his image as a human being.  This is pure stupidity and I do not think their bottom line will be positively impacted by this.  Yes, I realize Nike will be fine, but this was not a smart business move.  I do not think Nike "won."

Since: Dec 21, 2006
Posted on: April 8, 2010 6:23 pm
This comment has been removed.

Post Deleted by Administrator

Since: Oct 14, 2008
Posted on: April 8, 2010 6:22 pm

Tiger's new commercial an exploitative disgrace

Check out Freeman getting involved at the 9:19 mark. Sometimes in life we do things for ourselves, Mike. That commercial was clearly shot for himself and perhaps his family. Can't you see the wheels turning through his expression? 

Since: Jan 30, 2010
Posted on: April 8, 2010 6:15 pm

Tiger's new commercial an exploitative disgrace

Funny, I throw up everytime I happen to stumble onto one of your foolish posts.

Since: Jun 28, 2008
Posted on: April 8, 2010 5:58 pm

Tiger's new commercial an exploitative disgrace

I admit the commercial was unusual, however I can just see his father speaking to him in that manner.  It is merely a statement of what Tiger must have been hearing in his head during his time away from golf.  If his father was alive, I know Earl would have said "what were you thinking?" Now, let's get back to the Masters.  Rehab takes all forms, people.

Since: Sep 20, 2006
Posted on: April 8, 2010 5:56 pm

Tiger's new commercial an exploitative disgrace

a few proverbs,cliches or old sayings that Tiger and his camp should read and learn from 1)Less is more 2)the world had enough to satisfy evey mans' needs,but not every mans' greeds and finally 3)a man's reach should not exceed his grasp,show some tact,cheetah

Since: Aug 18, 2008
Posted on: April 8, 2010 5:50 pm

Atleast This Can't Be Called Racism

;     &nbs
p;   If this had been posted by a white writer he would be called a racist. But since Mike Freeman is black, i guess this has nothing to do with COLOR. This is 100% about money. Yes tigger sold his dead father for MONEY. I guess tigger loves money more than he did his father. What will be next?  Maybe tigger selling his kids for money so he can keep up his hoes. Can we trust a man that is not a christian and worships a fat belly black god. I CAN'T.

Since: Oct 15, 2009
Posted on: April 8, 2010 5:47 pm

Tiger's new commercial an exploitative disgrace

I'm also thinking that Mike's racism may be showing.  Could it be that he has a problem with Tiger being married to a white woman?  Elin is quite the hottie.  This is quite the contrast to Freeman's crackheaded, meth-mouthed, toothless mama.

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