The core part of the story is this: "According to our sources, the league recently informed the NFL teams that they will no longer be allowed to either fund or supply any supplements that are not specified in the NFL’s agreement with Gatorade. The change in policy went into effect this season (prior to the end of the lockout) and follows the signing of an extension of the sponsorship agreement between the NFL and Pepsi, including Pepsi’s Gatorade brand. Last month, the NFL announced a 10-year extension of the relationship between PepsiCo brands and the NFL, extending through the end of the 2022 NFL playoffs. According to the Wall Street Journal, the deal could ultimately be valued at $2.3 billion, making it one of the largest sponsorships in the history of U.S. sports."
The story goes on to quote a nutrition expert saying that Gatorade products fail to supply “Omega 3 [fish oil] a source for concussion vulnerability and anti-inflammatory; vitamin D sources for our low vitamin D athletes, especially minority athletes; a sugar-free, low carb protein source for our pre-diabetic athletes, which we have a bunch of in our big lineman population.”
The most interesting part? One major concern is that athletes may go retail to get these supplements, thus escalating their risk of getting tainted products that could trigger a failed drug test.
Pretty fascinating stuff. Expect to hear more about this in the future.