Blog Entry

This time, Wie beats the boys at own game

Posted on: November 19, 2009 12:08 pm
 

 ORLANDO – Whether she’s cresting or crashing, the record continues to prove that Michelle Wie attracts attention like few other figures in golf.

The 20-year-old won for the first time as a professional on Sunday in Mexico, and even though the Golf Channel broadcast of the event was shown on a tape-delay basis in the early evening, the controversial Stanford student blew her male peers out of the water in the ratings game.

According to GC data released Thursday, the broadcast rating of the Lorena Ochoa Invitational in Guadalajara was double that of the live broadcast of the PGA Tour’s season finale at Disney World.

Moreover, she smoked Tiger Woods, whose victory at the Aussie Masters was shown Sunday morning, also on a tape-delayed basis. All three were Golf Channel broadcasts.

The network reported Thursday that the Wie victory had the best Sunday rating of the three tournaments (0.72), followed by the Woods win (0.62) and the Children’s Miracle Network Classic (0.36) at Disney, won in a three-man playoff by Stephen Ames.

While the viewing numbers are hardly huge compared to other sports and must be kept in context – the LPGA rating number means an average of 754,000 viewers were watching Wie play at any given moment – it underscores her potential as a golfing draw card.

The Wie ratings figure represents the highest for any single LPGA tournament round broadcast on cable television this year and was double the Golf Channel’s typical viewing numbers generated by the women’s tour. In other words, her win in Mexico was watched by more people than the major-championship rounds televised this year by ESPN and TNT.

Category: Golf
Tags: wie ratings
 
Comments

Since: Mar 8, 2007
Posted on: November 19, 2009 7:31 pm
 

This time, Wie beats the boys at own game

@Chickfighter

Agreed.  Michelle has the attributes that could make her a star, fascinating to both male & female fans.  She has ability, she has courage, she has style, & she is attractive* without being threatening.  Now that she seems to have added some needed maturity & has tasted the winner's circle, her natural competiveness could bring her many more titles.

Of course it's all still a cr@pshoot.

The LPGA Tour must recover its footing & find a place in the American sports psyche again; womens golf itself needs to become more relevant to more people, and in fairly short order.

Michelle herself must remain compettive, continuing her sweet stretch of consistent top 10 finishes...& a few more wins wouldn't hurt.  And oh, that smile.  I hope Ms. Wie has many more reasons & opportunities to exhibit that smile again, as it lit up my TV screen.

I sure hope Elling is right, & Michelle & company propel the LPGA to new heights.  I love the game, I love the competitiveness, & I'll keep my fingers crossed.

*Please don't take offense.  In my opinion, the reluctance of the LPGA to capitalize on the physical attractiveness of some of its members is a shortsighted decision.  I understand the rationale.  When trying to promote gender equality in athletic endeavors, it makes some people uneasy to use sexuality as a selling point, as it seems as if it defeats the whole concept of equality.  I disagree.  I don't mean the LPGA should promote itself by relaxing the dress code to allow for halter tops & mini-skirts; that's gratuitous & insulting.  But here we have highly skilled athletes, many of whom are in excellent physical condition, & denying their attractiveness is self-defeating.

Why should the Tour be upset or uncomfortable with a few members posing semi-nude next to a golf cart?  I certainly wasn't offended, & neither was my wife.  (We did find the picture rather silly, but...)  I wouldn't be at all offended should Tiger Woods appear as a Playgirl centerfold, either.  As long as the game of golf itself stays true to its roots, why are so many people nervous about marketing that uses a popular & easily understood method of advancing the popularity of the game?

As usual, this is only my opinion.  Your mileage may vary.  Batteries not included.  Some settling of contents may have occurred during shipping.  No user serviceable parts inside.





Since: Aug 16, 2006
Posted on: November 19, 2009 3:18 pm
 

This time, Wie beats the boys at own game

It's way to early to say for sure but this is an indication that Wie at least has the potential to be the Tiger Woods of the LPGA. And before people go on the attack, I mean as the media phenomenon to attract casual fans that I mentioned in a post yesterday.
As an avid golf fan, I already love women's golf.  Golf, tennis and soccer are the 3 female sports that I feel are as compelling to watch as the men's version.  Having said that, I absolutely agree with Chickfighter.  Wie has been polarizing for several years now and winning a tournament will give women's golf the boost it so desperately needs right now.  I hope the new leader of the tour can turn it around and get at least 30 stops in 2011.



Since: Sep 15, 2008
Posted on: November 19, 2009 3:10 pm
 

This time, Wie beats the boys at own game

It's way to early to say for sure but this is an indication that Wie at least has the potential to be the Tiger Woods of the LPGA. And before people go on the attack, I mean as the media phenomenon to attract casual fans that I mentioned in a post yesterday.



Obviously she has a long way to go to be the female Tiger Woods, but from a marketing standpoint she might be the answer.


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