Unbridled opinions of alleged experts are one thing. Advertisers and corporate sponsors jumping ship are another.
Hard data is a different deal altogether.
While plenty has been written about the incomprehensible toppling of Tiger Woods as a laudable character, and plenty of subjective interpretations have been offered by guys like me, the public has officially spoken.
Quantifiably and justifiably, in fact.
In a CNN survey conducted Dec. 16-20, Woods' favorable rating dropped to 34 percent, almost half his ranking (60 percent) reported two weeks earlier, a few days after his traffic crash. To put his fall into perspective, in 2005, his favorability rating was at 85 percent, CNN reported.
The CNN/Opinion Research Corporation survey released Tuesday determined that women and men viewed the falling star in comparable terms -- 40 percent of men liked Woods, compared to 39 percent of women. The drop in Woods' popularity was not as big among African-Americans, where Woods is viewed favorably by two-thirds of the repondents.
Only 28 percent of whites felt the same way, according to the results, which polled 1,160 adult Americans.