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Blog Entry

Tiger on Thursday: TV or not TV?

Posted on: March 31, 2010 8:41 am
 
Two of the key questions relating to next week's Masters involve how club officials will handle the pairings dilemma and when Tiger Woods will hit his opening Augusta National shot.

That is, which unlucky saps will be paired with Woods in the first two rounds, putting them in the eye of the storm as he concludes a 144-day layoff after enduring one of the biggest public-relations disasters in sports history, and how much will be seen on TV?

Just for the record, below is the complete list of his playing partners at Augusta since he turned pro, courtesy of the Associated Press. Also note the tee times, which are interesting in that the ESPN broadcast window on Thursday is from 4-7:30 p.m. Based on past history, it seems fair to say that in a best-case scenario, only his back nine will be televised live. The latest he has teed off is 1:52 p.m.

If he tees off in the morning wave, before noon, it stands to reason that nary a shot will be seen live on the network since he'll likely be finished by 4 p.m.

2009 _ 1:52 p.m.    Stewart Cink, Jeev Milkha Singh
2008 _ 10:45 a.m.  Angel Cabrera, Stuart Appleby
2007 _ 1:52 p.m.    Paul Casey, Aaron Baddeley
2006 _ 10:23 a.m.  a-Edoardo Molinari, Robert Allenby
2005 _ 1:33 p.m.    Darren Clarke, Carlos Franco
2004 _ 1:30 p.m.    a-Casey Wittenberg, Thomas Bjorn
2003 _ 10:44 a.m.  a-Ricky Barnes, Angel Cabrera
2002 _ 10:53 a.m.  a-Bubba Dickerson, Toshi Izawa
2001 _ 12:57 p.m.  a-Mikko Ilonen, Mike Weir
2000 _ 10:58 a.m.  a-Aaron Baddeley, Stewart Cink
1999 _ 10:38 a.m.  a-Sergio Garcia, Tim Herron
1998 _ 1:30 p.m.    a-Matt Kuchar
1997 _ 1:44 p.m.    Nick Faldo

(Note: a = amateur):
Category: Golf
Comments

Since: Oct 13, 2007
Posted on: March 31, 2010 6:36 pm
 

Tiger on Thursday: TV or not TV?

To what would you attribute the 29% increase, an increase you stated is an exceptional increase for a sport that's been around as long as golf? With the explosion of 'news' and 'interest' brought on by Tiger's escapades, people who never took an interest in golf started talking about Tiger. Is it possible those people are the core of the 29%?

With respect to advertisers willing to pay more for ads when Tiger is there. By lumping together all advertisers into one bucket, at best you are both right and wrong. I would expect you are correct with respect to advertisers pushing golf related products; however, I suspect a 50% increase in impressions would water the mouths of others marketing non-golf items. In short, pretty much what anyone would expect.



Since: Oct 13, 2007
Posted on: March 31, 2010 6:30 pm
 

Tiger on Thursday: TV or not TV?

To what would you attribute the 29% increase, an increase you stated is an exceptional increase for a sport that's been around as long as golf? With the explosion of 'news' and 'interest' brought on by Tiger's escapades, people who never took an interest in golf started talking about Tiger. Is it possible those people are the core of the 29%?



Since: Jan 7, 2010
Posted on: March 31, 2010 6:23 pm
 

Tiger on Thursday: TV or not TV?

Why doesn't a person who is addicted to alcohol, realize they're an Alcoholic until they get a DUI?  Because like most people with a problem, they either don't know they have one, or think they are in control of it.  Until you are in the same situation where you have an addiction to something, you won't understand.

You say, "If Tiger killed 3 women... who cares?"  Tiger didn't kill 3 women.  Don't paint a scenario that is not even remotely the same as what he has done.  Tiger hasn't committed any crime against any of those women, or against any of his Sponsors.  His only "failing" was to his family and anyone else who was caught up in Tigermania, instead of focusing on a man who could play great golf.

So, "If John Doe killed 3 women and got caught, they would get the same punishment as Tiger would if he did the same", but Tiger didn't kill anything but the image some people had of him as "perfect".



Since: Sep 19, 2006
Posted on: March 31, 2010 5:50 pm
 

Tiger on Thursday: TV or not TV?

Isn't it great how everyone is such a moralist?  Get off your high horses people.  I'm not condoning Tiger's behavior, but I could care less what he did off the course.  I'm only interested in his performance on the course.  He is not a role model for me or my son.  Would I like to have the same ability he does in golf? 


And this is why people who make millions of dollars can do(literally) whatever and whoever they want.  Because people are only interested in what they do as a profession.  Who cares about how they live.  If Tiger killed 3 women...who cares?!! Thats in his personal life.  It doesnt affect his golf game.  My kids will never be affected by him as a role model. I just want to see him golf!! Yippee.

And anyone who really believes poor little Tiger had an "addiction" needs to bang their head against a wall ASAP.  Why is it that Tiger didnt realize he had this "problem" until he got caught??  Wow.  Such a coincedence dont you think?  You think he would have realized that after banging 16 women behind his wifes back no?  Interesting.  Its as if he needed the world to believe he had an uncontrol-able disorder so that they could forgive the poor guy.  Awwwwww........poor wittle Tiger........

Unless you keep your kids in a cage at home, away from the world, behaviour by superstars WILL be seen by them...and yes, unfortunately, it CAN affect impressionable people, especially those who look up to him as someone they would like to emmulate.  That is reality.   If you as a parent can convince your child that this is wrong behaviour, then good for you, but dont you think its just more for you to stay on top of?  More work for you, that in my opinion, should NOT be necessary.  If you as a parent love the challenge of sheilding kids from bad influences, and constantly explaining to them that he is bad, or she is bad,  then yes,  the world needs more cases like Tiger for you.  Excellent

It is simply the principle of it.  The fact that if you are any type of celebrity who makes a ridiculous amount of money, that the life choices they make, which hurt and devestate others around them, will quickly be forgotten by fans, because fans want to see them do what they do.  Always.  But that is a problem.  It is a problem that will NEVER go away, as long as people quickly excuse their character flaws because of who they are.  Its a joke.  It will always be a joke.




Since: Jan 16, 2008
Posted on: March 31, 2010 5:35 pm
 

Tiger on Thursday: TV or not TV?

do you really understand the advertising? they'll pay competitively higher whenever the slots that showing tiger are on air. that's translate to higher revenue!!!! of course they don't increase 50% but much higher rate. higher viewers mean more revenue!! duh?
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Since: Oct 27, 2006
Posted on: March 31, 2010 4:55 pm
 

Tiger on Thursday: TV or not TV?

Isn't it great how everyone is such a moralist?  Get off your high horses people.  I'm not condoning Tiger's behavior, but I could care less what he did off the course.  I'm only interested in his performance on the course.  He is not a role model for me or my son.  Would I like to have the same ability he does in golf?  Of course.  But a role model he is not and has not been.

I am one that is looking forward to seeing him play golf again and entertain us with his outstanding abilities.  And once he wins either the Masters or a tournament this year, all will forget about his off course behavior and only worry about his golf shots that the rest of the players can only dream about making.



Since: Sep 19, 2006
Posted on: March 31, 2010 4:45 pm
 

Tiger on Thursday: TV or not TV?

But what I am about to say is based on IF Tiger is a sex addict. The recovery process for addicts is a long, brutal uphill battle. Only the most courageous overcome their addictions. Those that have will tell you this - the process is not a straight line up that hill, but rather steps forwards and backwards. I often said it was more like a heartbeat diagram than anything else.

Wow.  This is the kind of person who has been sucked into what most people are doing.  Forgiving Tiger for geing an "addict".  This like many many celebreties who cheat and sleep around, is a "go to" copout.  Its pathetic, and sad.  Yet people believe it, and it excuses these millionaire douche bags.  He is a man, who likes to have sex.  Does that mean every guy should check in to rehab?



Since: Jun 25, 2009
Posted on: March 31, 2010 4:43 pm
 

Tiger on Thursday: TV or not TV?

Sorry ....you're dead wrong.  It has been reported more than once and by just about every media source that televison gold without Tiger Woods has a 60% decline in viewership
Ahhhh,, but I'm really not as wrong as you think.  I read a very nice story detailing the almost exact effect not having Tiger has on golf and it's not as bad as you say or think it is.  I'll explain but once again fully don't expect any Tiger lovers to understand business.

Golf revenue and purses has everything to do with tv revenue generated from advertising and a little more from people that attend the events by purchasing tickets of course.  One prominent analyst said that yes, an event Tiger shows up at may increase viewership by 50 percent but that market is not the traditional golf market necessarily so advertising revenues DO NOT increase by 50 percent.  Advertisers are not willing to pay 50 percent more for an event Tiger is in because the additional viewership means very little to them since the people watching are only their for Tiger and not golf lovers and a huge fan of THE GAME....  so in other words they are willing to pay almost as much in advertising for an event where 1 million avid golfers and golf fans watch a tournament as they are for a tournament where 1.5 million fans are watching because Tiger is in it.   Do you understand that logic and concept??

Neil Pilson president of a media consulting firm and past president of cbs sports is where I got the above info from by the way.  He also says, and I quote... ""There's a strong, economically secure core audience for golf, and there is no indication that they have left,"

One more thing.... network ratings for the first three tournaments in 2009, which Woods missed because of his knee ailment, when compared to this year's first three tournaments - also without Woods - show an audience growth of 29 per cent.

Translation:  Golf is growing, with or without Tiger Woods.... yes, with him more people watch but it's not necessarily that much more profitable.  A 29 percent increase in viewership this year without Tiger in the first 3 tournaments versus last year without Tiger once again in the first 3 tournaments is an exceptional increase for a sport that's been around that long.

You can keep pretending that Tiger is the only reason golf exists... I'll deal with reality and disagree.

As for the Masters ratings this year.. sure they'll be higher then normal because Woods just  got out of "rehab" lmao    But once again, that means nothing.



Since: Dec 3, 2009
Posted on: March 31, 2010 4:43 pm
 

Tiger on Thursday: TV or not TV?

Dude,

You have way too much time on your hands to care that much about Tiger or what anyone else does in there life. I'm assuming by your email name your over 40 years old, and if this is the 1st time you've heard of anyone cheating on their wife you've must been living in a cave with Bin Laden.



Since: Sep 12, 2006
Posted on: March 31, 2010 4:16 pm
 

Tiger on Thursday: TV or not TV?

Sorry ....you're dead wrong.  It has been reported more than once and by just about every media source that televison gold without Tiger Woods has a 60% decline in viewership.  Historically, people love to watch him play whether he wins or loses. If he is leading a tournament viewers watch to see him secure the win or pray that he screws up.   The four majors are the biggest beneficiaries over the last 10 years.  Sunday viewers are on the tube as soon as the broadcast starts and viewership increases throughout the broadcast with the largest number of viewers watching the finish.

It has already been projected that the 2010 Masters will break every golf viewing record in history......think everyone is tuning in to see Ernie Els?


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